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Cablevision Optimum Undergoes Brand Refresh
New Logo Represents 'Commitment to Honesty'
by Karl Bode 08:34AM Friday Sep 07 2012
While Cablevision has yet to reveal how they plan to compete with Verizon's new "Quantum" FiOS speeds up to 300 Mbps, Multichannel News directs our attention to the fact that the cable operator is undergoing a branding refresh for their Optimum line of services. According to a press statement the company is redesigning the logo (see above) and changing their brand for the first time in ten years. The new logo and branding will be immediately deployed "across all customer-facing platforms and executions" accompanied by a new suite of television ads." "Our new logo and branding campaign reflects our commitment to honesty, transparency, the quality of the services we provide and – importantly – how we interact with our customers." That's a pretty impressive resume for a little yellow dot.

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Bob4
Account deleted

join:2012-07-22
New Jersey
Reviews:
·Optimum Online

Customer interaction

I'm pretty disappointed with how Cablevision interacts with their customers, considering that some privileged customers get favorable pricing breaks, while the rest of us take it up the butt.

Perhaps their "commitment to transparency" (ha, ha) will cause them to reveal that my neighbors are paying less than I do for more and better services.
majortom1029

join:2006-10-19
Lindenhurst, NY
kudos:1

Re: Customer interaction

which companies arent like that? You get the same thing with fios. Its all in which rep you get on the phone.
Bob4
Account deleted

join:2012-07-22
New Jersey
Reviews:
·Optimum Online

Re: Customer interaction

said by majortom1029:

which companies arent like that?

Most of them. e.g., my local supermarket charges everyone the same price.
majortom1029

join:2006-10-19
Lindenhurst, NY
kudos:1

Re: Customer interaction

Really? Most supermarkets prices change depending on where you live. Nassau county stop and shops have different sales vs suffolk. even stop and shops on different blocks can have different sales.
Bob4
Account deleted

join:2012-07-22
New Jersey

Re: Customer interaction

What part of "local supermarket" don't you understand?
tanzam75

join:2012-07-19
said by Bob4:

Most of them. e.g., my local supermarket charges everyone the same price.

Almost, but not quite.

Checkout coupons are tailored to the shopper, based on past purchasing history on the loyalty card.

But the pricing range is certainly much narrower than cable companies offer.

limegrass69
Here's my Posting tag

join:2008-05-28
said by majortom1029:

which companies arent like that? You get the same thing with fios. Its all in which rep you get on the phone.

...and it's all about where you live. If you have FiOS as an option, then Cablevision will be much more willing to wheel and deal with you. Sounds like basic good business and economics to me.
Bob4
Account deleted

join:2012-07-22
New Jersey
Reviews:
·Optimum Online

Re: Customer interaction

said by limegrass69:

Sounds like basic good business and economics to me.

Sure, if you want to piss off your other customers. How does that fit in with Cablevision's "commitment to honesty, transparency, the quality of the services we provide and - importantly - how we interact with our customers"?
iansltx

join:2007-02-19
Austin, TX
kudos:2
Reviews:
·Time Warner Cable
·Verizon Online DSL
·Comcast

Re: Customer interaction

The fact that, if they don't offer really attractive rates in FiOS areas, there won't be many CV customers in those areas, while the same isn't true in areas where Verizon only has DSL.

At least you aren't in an area where you've got Comcast outside of FiOS territory. Right now Comcast's mid-tier speeds are double the speed for the same amount of money in FiOS areas vs. not. You wanna talk about customer satisfaction etc., there's your case in point. Then again, where Comcast competes against CenturyLink...well...they don't have much competition.
elray

join:2000-12-16
Santa Monica, CA
Reviews:
·Time Warner Cable
·EarthLink
said by Bob4:

I'm pretty disappointed with how Cablevision interacts with their customers, considering that some privileged customers get favorable pricing breaks, while the rest of us take it up the butt.

What privileged customers? What price breaks?

Do tell.
Bob4
Account deleted

join:2012-07-22
New Jersey
Reviews:
·Optimum Online

Re: Customer interaction

Here's a guy who is charged $25/month for Family Cable + iO, when I was charged $45/month. WTF does he pay less than I did?
»CV taxes OV in NY and changing bill
elray

join:2000-12-16
Santa Monica, CA
Reviews:
·Time Warner Cable
·EarthLink

Re: Customer interaction

One bill does not establish a privileged class of customers.

He probably just bought at a different time, when a different promotion was available, in a different zip code, and he probably negotiated a better deal, i.e. with retentions.

Like it or not (I certainly don't), broadband and pay-tv pricing requires the customer to act in his own best interest, and be savvy consumer. People who count their pennies take the time to inquire regularly, as to "what's available", and renegotiate their rate-plan whenever it is most favorable. For others who may not pay as close attention, they may end up paying the rack rate (list price) when their initial promotion expires 3/6/12 months later. Mark your calendar!

But its not a conspiracy, there aren't an elite group of customers.
Bob4
Account deleted

join:2012-07-22
New Jersey
Reviews:
·Optimum Online

Re: Customer interaction

said by elray:

there aren't an elite group of customers.

Yes, there are.

I called up Cablevision and got jack shit.
elray

join:2000-12-16
Santa Monica, CA

Re: Customer interaction

That's probably a reflection on your approach, not CV.

Lose the entitlement mentality, and negotiate without emotion - treat it like a poker game. You should join the ranks of the "elite" customers soon enough.
Bob4
Account deleted

join:2012-07-22
New Jersey

Re: Customer interaction

The answer was always "no".
elray

join:2000-12-16
Santa Monica, CA

Re: Customer interaction

Even when you selected the menu option for "Disconnect my service" ?
Bob4
Account deleted

join:2012-07-22
New Jersey

Re: Customer interaction

Didn't do that because I didn't want to disconnect my service.
elray

join:2000-12-16
Santa Monica, CA
Reviews:
·Time Warner Cable
·EarthLink

Re: Customer interaction

said by Bob4:

Didn't do that because I didn't want to disconnect my service.

If you aren't willing to call their bluff, you will pay rack rates.
That is how it works.
Try it.

No, I don't like it either.
cabletecht

join:2012-06-08
said by Bob4:

I'm pretty disappointed with how Cablevision interacts with their customers, considering that some privileged customers get favorable pricing breaks, while the rest of us take it up the butt.

Perhaps their "commitment to transparency" (ha, ha) will cause them to reveal that my neighbors are paying less than I do for more and better services.

try switching to another provider and see if they charge you the same thing they charge everyone...good luck

LightS
Premium
join:2005-12-17
Greenville, TX

True innovation

Cablevision is an innovative company. This redesigned logo represents more than just their outstanding business model; it shows their true dedication to customer service, honesty, transparency and originality.

Never before seen, the color yellow.

Inspiring.
tmc8080

join:2004-04-24
Brooklyn, NY
Reviews:
·ooma
·Optimum Online
·Verizon FiOS

1 edit

screw the logo

People were expecting a speed bump... not a yellow dot
Pffft!!

Btw, they've experimented with the logo before, I think it was "BLUE" sort of representing their favor of Democrats on Long Island after failing to block FIOS in NY metro. Verizon--which has the RED logo (apparently predictive of their supporting the Republican corporate agenda)..
(There was a blue halo in the "O" of optimum before)

The only thing that people care about is offering better service at a cheaper price. In the early days of FIOS, people were willing to put up with alot of crap just because 15/2 on fiber beat 15/2 on cable ANY DAY OF THE WEEK-- now? Not so much anymore.. the dfference between cable & fttp isn't all that big based on price per bit and QOS (assuming you have a docsis 3 modem). YMMV with either service.. caveat emptor based on my value criteria.. especially if you get roped into a contract.
jcondon

join:2000-05-27
Fishkill, NY
Reviews:
·Optimum Online

2 edits

Re: screw the logo

said by tmc8080:

The only thing that people care about is offering better service at a cheaper price. In the early days of FIOS, people were willing to put up with alot of crap just because 15/2 on fiber beat 15/2 on cable ANY DAY OF THE WEEK-- now? Not so much anymore.. the dfference between cable & fttp isn't all that big based on price per bit and QOS (assuming you have a docsis 3 modem). YMMV with either service.. caveat emptor based on my value criteria.. especially if you get roped into a contract.

Verizon FIOS is 15/5 and available without contract. The current Triple play promotion is $99 ($5 off if you order online) and no contract. 6 months free DVR and HD and SD receiver. They will give you other perks if you sign up for a year or two but not required to get the price above.

I have Cablevision 15/2 and a DOCIS 3 modem. As you said YMMV but it still sucks. There are 300+ apartments in my complex and we are probably all on the same node. It is better with a DOCIS 3 but still very up and down speed wise.

Verizon has done some work (all the conduit) recently but hasn't come back yet to pull the actual fiber. I will be one of the first to jump. My Cablevision deal is up on my October bill. I can't see spending $150+ for substandard Internet and over compressed TV.
tmc8080

join:2004-04-24
Brooklyn, NY
Reviews:
·ooma
·Optimum Online
·Verizon FiOS

Re: screw the logo

said by jcondon:

said by tmc8080:

The only thing that people care about is offering better service at a cheaper price. In the early days of FIOS, people were willing to put up with alot of crap just because 15/2 on fiber beat 15/2 on cable ANY DAY OF THE WEEK-- now? Not so much anymore.. the dfference between cable & fttp isn't all that big based on price per bit and QOS (assuming you have a docsis 3 modem). YMMV with either service.. caveat emptor based on my value criteria.. especially if you get roped into a contract.

Verizon FIOS is 15/5 and available without contract. The current Triple play promotion is $99 ($5 off if you order online) and no contract. 6 months free DVR and HD and SD receiver. They will give you other perks if you sign up for a year or two but not required to get the price above.

I have Cablevision 15/2 and a DOCIS 3 modem. As you said YMMV but it still sucks. There are 300+ apartments in my complex and we are probably all on the same node. It is better with a DOCIS 3 but still very up and down speed wise.

Verizon has done some work (all the conduit) recently but hasn't come back yet to pull the actual fiber. I will be one of the first to jump. My Cablevision deal is up on my October bill. I can't see spending $150+ for substandard Internet and over compressed TV.

Yonkers had their little mishap when a contractor broke a water main... It's a foregone conclusion that while the Northeast is brimming with fiber, upstate NY needs more new conduits!

If Verizon offers a better price/deal go ahead.. but it's likely Cablevision will offer some discount if service is really "bad". Maybe they can improve the service and/or split the node.. there shouldn't be more than 150 customers on a (fiber-coax hybrid) node.. 300+ customers was a build density from 2005.

If either Comcast, or Cablevision go fttp, it's likely the rest of the industry would too.. because it would bring the price of equipment & deployment down..

Chris123NT

join:2001-11-24
Nesconset, NY

Logo

So if the new logo will reflect honesty of the quality of service they provide I guess it should be a turtle?

not a yellow dot. unless that means standing still and not going anywhere :P

Anon Coward

@wipp.ws

Quantum Mechanics

They named it 'Quantum' because the more precisely the position of Honest is determined, the less precisely subject of the Honesty can be known, and vice versa.

aztr0

join:2007-10-28
Brooklyn, NY
Reviews:
·Optimum Online

Looks ehhhhhhhh.

Looks dull. Doesn't even look like the same company. As for the screwing over some customers and how some other customers get an exclusive deal... like what another person said, services like these, the customer has to go hunt for the deal. If you called and they didn't give you any promotion or what not, cancel and look for another. 99% of the time, the customer service will try to retain you by offering you something that they said they couldn't until you threat to cancel. I don't like the practice, but honestly, its the only thing that works to get a deal. Unless you're a new customer, then there are promos that benefit that group of people.

Old customers get screwed that's how it is. I was in that role years ago with DirecTV, got out of it and signed on a triple play deal with Optimum. I'm paying less for TV, Internet and phone currently than those who have signed on with Optimum triple play for longer, does that mean I'm all of a sudden in the "elite" group? No, it means I'll be paying full price when the promotion is over, just like you once were in the group I am in. That is all.
PX Eliezer7
Premium
join:2008-08-09
Hutt River
kudos:13

I wish....

I wish that they would just decide what their company name is, Cablevision or Optimum !!
dudeman456

join:2005-04-29
New York, NY

Re: I wish....

It's Cablevision, Optimum is the name of their product.
PX Eliezer7
Premium
join:2008-08-09
Hutt River
kudos:13
Reviews:
·callwithus
·voip.ms
·Optimum Voice
·Vitelity VOIP

1 recommendation

Re: I wish....

said by dudeman456:

It's Cablevision, Optimum is the name of their product.

Yes, but that is a brand-diluting dichotomy.

-------------------------------

"Consolidated Foods" best known brand was Sara Lee.

They wised up and changed the company name to Sara Lee Corporation.
KyL416

join:2005-12-28
Tobyhanna, PA

Honesty?

A commitment to honesty and transparency, like how they joined the NCTC, a co-op for mostly rural cable systems, just to get the Tennis Channel on the sports tier without negotiating directly with them as at the time they only wanted to be on a wider tier. Only to drop it a year later when the new contract with the NCTC called for wider carriage and telling their customers to blame the Tennis Channel and not themselves for refusing to agree to terms that the NCTC negotiated on behalf of all the member systems.

ARTORICAL

@optonline.net

LMFAO

It looks 20 years old. They had such a strong mark with their variegated "O".

pawel

@nbcuni.com

What do you think?

The agency responsible for the rebrand is Mother NY, I think the firm that actually created the new logo is Collins:. Honestly though aside from the font choice it looks very similar to a logo of a polish portal Onet.pl. Be the judge...

»imageshack.us/photo/my-images/41···gos.jpg/

DAOWAce

join:2006-10-25
Flanders, NJ

Doesn't stand out, wasted time and money

The new logo is.. aside from bland, just terrible.

It looks like all the other rebrands to simplicity that keep going on in present time.

Used to be easy to spot since it was actually a logo, but now it's just text and can be nearly invisible unless it's a huge point. It won't stand out anymore.

Still, so much wasted money for a rebrand that they could've used to improve their network. Goes to show you what their focus is..