Cablevision, Verizon Still Bickering Over Ads
NAD Gives Cablevision Wrist Slap for '3X Faster' Claim
Cablevision took a massive public relations beating four months ago after an FCC study showed that the company failed to provide the speeds they advertised 50% of the time
. Since then we'd noted that Cablevision had been quietly bumping delivered speeds
, and yesterday the FCC confirmed that Cablevision had made serious strides over the last four months
-- now delivering advertised speeds 90% of the time during peak hours. It didn't take long for Cablevision to seize on the announcement, filing suit against Verizon -- then settling that lawsuit with Verizon for an undisclosed sum.
Cablevision recently escalated the dispute with a new series of ads
claiming Cablevision's faster than FiOS -- at least as long as you're comparing Cablevision's 50 Mbps service to Verizon's slowest-available FiOS speed
. In a new press statement
, the National Advertising Division of the Better Business Bureau has given Cablevision a wrist slap for the ads, several of which insist Optimum Online is "3X faster than FiOS" well, aren't true:
NAD recommended that the advertiser modify the challenged advertisements to make the basis of comparison for the “3X Faster” claim clear to consumers by adding it to the main claim rather than disclosing the basis of comparison in a fine print disclosure. NAD noted in its decision that the upstream speeds available to consumers who subscribe to the Optimum Online Ultimate Triple Play bundled package with Optimum Boost are not "3X Faster" than the upstream speeds available via Verizon’s Triple Play bundled package.
The NAD process is a self regulatory system where cases can be handed off to the FTC for false advertising enforcement. However, most ads have already run and had their impact by the time competitors get around to retracting misleading claims.
Hampton Bays, NY
said by ITALIAN926:if you compare their cable internet with other US and abroad cable internet providers, it doesnt look so much like "garbage".
The NEW Cablevision commercials claim " Optimum online is 3X faster than FioS basic" . How ridiculous.
FioS "Basic" which they are referring to is FiOS' former slowest tier 15/5 , which in most cases netted the customer 20/6. 3X's faster? Suuure.
The NEW slowest FiOS tier is 25/25, which nets customers closer to 30/30 . If Cablevision was smart, theyd simply stop running ANY ads. They have a garbage product and people are starting to notice how inferior their product is, and deceitful they are.
until i see cablevisions cable internet throttling speeds, adding usage caps & overages and doing other such ridiculous stupid things to gauge the customer of $ like the other US and abroad cable internet providers, i wont consider it "garbage".
by no means am i a "fan boy" of cablevision, there is many things i could say that i dont like about the company.
even though verizon fios can be much better than cablevisions cable internet in many ways, its easier to stick with what you had for years before verizon fios was available in the simple order to avoid time lost from work to take the whole day off for the same installer incompetence both companies have.
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