A step in the right direction Good. Companies like Viacom have gotten away with this for far too long.
I'm just sorry my cable provider knuckled under to these bullies.
Re: A step in the right direction Pretty much.
But one can hope people stop being frivolous and vote with their wallets for a change.
Yeah...... I know...... Fairy tales....
| |ieolusSupport The Clecs
Re: not sure Choice.
·Verizon Online DSL
About time I hope this gets somewhere. While I don't disagree with bundling you should have a choice to bundle or go a la carte, even if a la carte costs a nominal premium.
It is no different than going to McDonald's for a coffee and having to buy a breakfast sandwich and hash brown that you don't want to get that coffee.
What needs to happen... Yes, I agree this should happen. However, under the pick your own content, the cable companies will be able to bundle you any which way it sees fit. For example it may let you pick 10 channels from group A. or 5 channels from group B for $20 but absolutely will not let you pick 10 channels from A & B (unless they are all from group A.)
Channel 1-9 may be 0.25, Channel 10-12 is .50, Channel 13 is .75, so they will average this group as .50 a piece. Otherwise the ordering process would take all day on the phone. Group B may be $1-$2 channels.
IMO, if this goes down, it will need to be online only, or make the customer buy in at the minimum rate, then select the channels they want through buy in options on their tv after install.
We probably won't see real promotions. Internet pricing will likely increase so they can recoup their loss, especially in areas where there is no competition. Comcast calls my area, non-competitive and promotional deals are awful compared to where Verizon has built. They know I won't switch to 3Mpbs DSL compared to 105 they are pumping in now. They probably won't want my .50 and gladly let me go to Dish or Direct TV (not that they'd want me either) for my TV content.
We need to see the pricing point Viacom wants per channel, what the operator will profit if it is forced to carry all of them, and if BYOC succeeds, what those prices on both sides will turn into.