Tell me more x
, there is a new speed test available. Give it a try, leave feedback!
dslreports logo
spacer
1
spacer
story category
Cisco's Latest Study Unsurprisingly Shows We Eat a Lot of Data
by Karl Bode 06:56PM Tuesday Jun 10 2014
Cisco's latest Visual Networking Index offers up the company's latest assortment of network traffic stats and growth projections. The VNI is a treasure trove of data bits and bytes; Cisco for example predicts that global Internet traffic will reach a total of 1.6 zettabytes by 2018 -- roughly thirteen times the global Internet network traffic seen in 2008.

Click for full size
Video is obviously the consumption king when it comes to fixed and mobile networks. 79 percent of all IP traffic on the network will be video by 2018 according to Cisco, and 52 percent of that video traffic will be HD video. 4K video, which seems to be struggling with early adoption now, will account for 11 percent of IP traffic by 2018.

Another interesting note from the study is that Cisco predicts that there will be 53 million Wi-Fi hotspots globally by 2018, with more traffic delivered over Wi-Fi than over wired networks by 2018. Wi-Fi and mobile connected devices will generate 61 percent of all IP traffic in four years, insists the company.

Historically, Cisco's growth projections need to be taken with a grain or two of salt. The company, with an obvious vested interest in selling newer gear to handle the load, has had to quietly scale back network growth projections over the years as network traffic reality proved far more modest than their predictions.

view:
topics flat nest 

MDA
Auto negotiating
Premium
join:2013-09-10
Minneapolis, MN
Reviews:
·Comcast

we aren't "eating"

We are "passing". Controlled-state electricity. I hate it when firms are describing bandwidth like oil to" scare" people into not using so much of it (like cable ISPs who prefer to care more about their Pay TV service over their HSI service). Its not a physical thing that once we run out of it we can't find ways to make more of it. It is an indicator of how much we need to innovate to keep up with the demands.

camper
Premium
join:2010-03-21
Bethel, CT
kudos:1
Reviews:
·Comcast

Re: we aren't "eating"

Firms describe bandwidth like oil not to scare people, but to try to paint the image that bandwidth is a scarce commodity and, therefore, there should be caps and surcharges for its use.

I've never, ever, seen an industry that encourages its product to be capped and surcharged, as the cable industry does.

What is wrong with this picture?
Cobra11M

join:2010-12-23
Mineral Wells, TX

Re: we aren't "eating"

its all about trying to make there bottom dollar bigger.., they would love for every one to be capped like wireless providers and charged as that..
openbox9
Premium
join:2004-01-26
Germany
kudos:2
said by camper:

I've never, ever, seen an industry that encourages its product to be capped and surcharged, as the cable industry does.

Electricity? Water? Sewer? Gasoline? Voice minutes? PPV? Shareware software? "Pro" versions of software? "In app purchases"? There are plenty of industries/markets that restrict access to products and encourage additional payments for additional services.

camper
Premium
join:2010-03-21
Bethel, CT
kudos:1

Re: we aren't "eating"

Aside from the utilities you cite, none of the industries say they will deliver to you a rate of delivery with a capacity cap.

Hmmmm... maybe there's something to your point?
openbox9
Premium
join:2004-01-26
Germany
kudos:2

Re: we aren't "eating"

Of course there's something to my point. You pay for something and then pay more for something additional. It really is fairly straightforward and common practice in just about every marketplace.

tshirt
Premium
join:2004-07-11
Snohomish, WA
kudos:5
Reviews:
·Comcast
said by camper:

Aside from the utilities you cite, none of the industries say they will deliver to you a rate of delivery with a capacity cap.

Hmmmm... maybe there's something to your point?

Ahh, but none of those has to triple the size of there pipe every year or 2... at their own expense, make what should be a 20,30 ,40 year plant investment, over and over.
nor are you likely to use their service for the 1-2 "promo" and then cut of service altogether due to some new (wireless, fiber, ???) coming along.

in fact sewer usual charges $4-10k when added (or wrapped in to the mortgage) and then continues to charge something each month whether you use it or not, water and gas do something like that... plus install, inspect, and meter fees.

The gas station doesn't care, if you have a care/mower/generator/boat/etc. you'll get their eventually, plus they don't make money on gas, it's lotto tickets, old hot dogs, cheetos and BEER that pays their rent.

buzz_4_20

join:2003-09-20
Limestone, ME
Reviews:
·Vestalink
·Pioneer Wireless

Re: we aren't "eating"

The difference is... The Electric service, water, gas ETC are not needing to be upgraded to meet customer demand. You're not tripling your Electricity usage every few years? Those systems were already overbuilt. Plus if you need an upgrade, watch how fast the power company has a truck at your house.

tshirt
Premium
join:2004-07-11
Snohomish, WA
kudos:5
Reviews:
·Comcast

1 edit

Re: we aren't "eating"

said by buzz_4_20:

watch how fast the power company has a truck at your house.

At your expense, both direct charges for the upgrade, a larger "meter fee" per month, and likely billed in a higher consumption rate class.
The gas company here had to upgrade the lines near my house, and rates (highly regulated) went up to everyone in the service area. the power company (a not for profit public utility district) has been doing county wide upgrades over the last 6 years and rates have been rising . it's now 8.9 per KW residential rather then 4.5 and new service (new house) has a $6-7K fee to the PUD (just to get it permitted) PLUS any new poles, longer runs and undergrounding are on the builders tab.
And no my electrical use (all electric home) is going down as the PUD offers big discounts and even grants if you add insulation buy CFL's and LED lights even rebates on heat pumps and appliances that save power because NEW sources are too much more expensive to build/expand.

When the utilities are zero profit, public owned you really get to see the cost of every change directly, and broadband would be the same adding capacity will end up on the users tab, all the users will pay a share, but those that cause a faster then average growth SHOULD pay the lions share of the extra cost.

fiosultomate

@172.56.15.x

nsa

...and all equipment will be NSA certified

w0g
o.O

join:2001-08-30
Springfield, OR

cancer, DNA damage, autism, headaches, sleep disturbances, schizophrenia..

From microwaves as used in WiFi and 4G cellular technologies and military radar.

vimeo.com/54189727


More white papers on it from Dr. Martin Pall and Dr. Paul Dart @ »www.obamasweapon.com/
--
www.oregonstatehospital.net - CIA and state of Oregon set me up and targeted me with a microwave weapon, learn more.