Mayors of New York City, Austin, and Portland have joined a coalition promising to avoid doing business with telecom vendors and ISPs that engage in anti-competitive behavior or refuse to adhere to net neutrality. The coalition was unveiled over the weekend at the South by Southwest conference, where New York City Mayor Bill De Blasio unveiled a new website and a growing list of cities that will be participating in the effort. Those cities so far include New York, Austin, Portland, San Antonio, Kansas City, San Francisco, Baltimore, Putnam (CT), Madison, San Jose, and Minneapolis.

These pledges are in addition to the 25 (and growing) efforts to impose state net neutrality rules in the wake of the Trump FCC's extremely unpopular repeal of federal consumer protections.

"We will not do business with any vendor that does not honor net neutrality," New York City Mayor Bill de Blasio said at a panel over the weekend at SXSW. “We need to name and shame any company that doesn’t honor net neutrality.”

"We’re going to use our power to monitor in a very public manner which companies respect net neutrality and which ones may be violating it," de Blasio added. "If they’re violating, we’re going to use our bully pulpit to get this out."

In addition to net neutrality legislation, several of these cities reside in states that have already changed their state procurement process, and are now refusing to give any taxpayer funds to large ISPs that refuse to avoid anti-competitive behaviors like "paid prioritization," or letting deep-pocketed companies buy a network advantage over smaller startups or competitors. The FCC (at ISP lobbyist behest) has promised to block these efforts, but their legal authority on this front remains untested.

"The FCC's massively unpopular decision has sparked a national movement to demand the return of real Net Neutrality," the project's website states. "Millions of people across the political spectrum are taking action in the streets, at their statehouses, outside the FCC and before Congress."

23 State Attorneys General have also sued the FCC over the repeal, arguing the agency ignored all objective data, as well as the input of experts and the will of the public, when it scrambled to quickly gut the rules at AT&T, Comcast and Verizon's behest.

Users interested in pressuring their own mayor to participate can utilize this form.