This week's FCC approval (pdf) gives Clearwire the opportunity to create a new national wireless broadband juggernaut, flush with cash from such industry giants such as Google, Intel and Comcast. Despite the fact their existing name is largely associated with the mediocre reviews for their fixed WiMax service, and they had the chance to completely re-brand the new company, Clearwire will now simply be named New Clearwire Corporation. So much for the work put into "XOHM."

Even though the company has just one commercially available mobile WiMax market up and running, New Clearwire CEO Ben Wolff says he wouldn't trade places with AT&T or Verizon and their oodles of cash, high powered lobbyists and clear LTE migration paths:

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He said he wouldn't trade his own position with those of mobile giants Verizon Wireless and AT&T Mobility. The main reason is New Clearwire's spectrum holdings, which he said include more than 100MHz in many markets and more than 150MHz in some. That compares with chunks of only about 25MHz acquired by Verizon and AT&T in various markets through this year's auction of 700MHz frequencies, he said. Wide swaths of radio frequencies make it possible to provide high speeds to more customers more economically, Wolff said.

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Wolff has a lot of work to do, both in deploying a successful network, but also in fighting off AT&T and Verizon, who'll be doing everything in their power to put New Clearwire out business. Hopefully for consumers that means a reduction in traditionally steep 3G wireless broadband prices.