Comcast: Broadcasters Will Determine TV Everywhere AdsExcept wait, isn't Comcast about to be a broadcaster? 08:27AM Wednesday Oct 14 2009 by Karl Bodetags: bundles · content · consumers · ComcastBroadcasters and cable operators haven't been seeing eye to eye about the cable industry's TV Everywhere initiative, which will offer online users Internet video as a free supplement to their cable subscription. The debate so far is over compensation -- with some eager to impose unskippable ads on consumers, and other even hoping to charge for the added functionality. Comcast for one says they're going to leave the decision over what kind of ads the system imposes on consumers in the hands of broadcasters: Comcast will leave decisions about commercial placement for its version in the hands of programmers, according to Matt Strauss, the operator's senior vice president of new media. "I don't know what the right model ultimately is going to be," he said. "Our job is to provide the infrastructure to allow the programmer to decide" how to place ads. Of course should Comcast's deal with NBC go through, they will effectively be broadcasters, which means they should probably have an idea of what kind of ad model they'd like to see the broadband video service employ -- right? The entire idea of TV Everywhere was to keep customers from cutting the cord. However, if TV Everywhere is a clunky, unskippable ad-laden mess with limited selection and bickering content and delivery partners -- the initiative could have the opposite effect of the one intended.
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Camelot One
Premium,MVM
join:2001-11-21
Sarasota, FL
clubs:
| Will the "unskippable ads" count toward the Caps too? Aside from the obvious issue that no one would use an unskippable commercials online TV setup, would they also try to apply those commercials toward your monthly cap?
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tshirt
Premium,MVM
join:2004-07-11
Snohomish, WA
 ·Comcast
| Re: Will the "unskippable ads" count toward the Caps too? Sure will, same as Hulu ads.
FCC says "we're going network neutral" so CC CAN"T give you 'bit credits' if it would advantage their content over that of a third party.
Part of the model/balance they'll need to find is how much/how long the commerial portion typical users will sit through berfore they go elsewhere, something Hulu has done well (15 second max, in program, or 45 seconds at the beginning) and Broadcasters have not, especially recently (a 2-5 minute commerial block at predictable times in the program is plenty of time for a trip to the bathroom, make a snack, surf too/get involved in another show. (or skip over if VCR/DVR recorded) | |
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sousademiami
join:2003-02-04
Hialeah, FL
·Comcast
 ·AT&T Southeast
| Re: Will the "unskippable ads" count toward the Caps too? I agree. And Hulu has had great success in delivering ads while not being annoying to users. I for one wouldn't mind seeing DVRs go away and just make EVERY program available on demand right when it airs without the ability to skip ads (or just limited fast-forwarding). While I'm no fan of ads, they do keep money flowing to companies that make good entertainment. If anything is to blame for all these reality shows, I would say it's that ad revenues drop because people don't watch them.
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dvd536
as Mr. Pink as they come
Premium
join:2001-04-27
Phoenix, AZ
| Re: Will the "unskippable ads" count toward the Caps too? said by sousademiami  :I agree. And Hulu has had great success in delivering ads while not being annoying to users. I for one wouldn't mind seeing DVRs go away and just make EVERY program available on demand right when it airs without the ability to skip ads (or just limited fast-forwarding). While I'm no fan of ads, they do keep money flowing to companies that make good entertainment. If anything is to blame for all these reality shows, I would say it's that ad revenues drop because people don't watch them. Product placement is the way to go and do away with the annoyances.
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BF69
join:2004-07-28
Camden, TN
| said by Camelot One :Aside from the obvious issue that no one would use an unskippable commercials online TV setup, would they also try to apply those commercials toward your monthly cap? Look I know people hates ads, but sites like Hulu are FREE so I don't think "putting up" with ads is that bad of a trade off. The ads on Hulu are FAR FAR less than those an actual TV. 3 ads that are at most 30 seconds for a half hour show is not that bad. As far as bandwidth. Most comerical is see use lower bandwidth. I just checked and Family Guy's 3 ads totaled 4.1 MB. The entire show of Family Guy at 480p is 165 MB so ads only add an additional 2.5%. Basically watching Hulu 24/7 the ads would at at most 8 GB per month. Consdiering the the shows themselves would use over 315 GB per month if you watched them 24/7 that 8 extra GB isn't much. | |
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Camelot One
Premium,MVM
join:2001-11-21
Sarasota, FL
clubs:
| Re: Will the "unskippable ads" count toward the Caps too? Except you are assuming things won't change once HULU stops being free NBC service and becomes an "addon" service for the cable co.
Hulu operating as a free service = make the customer happy or they walk.
Hulu operating as a (potentially extra fee) addon for existing TV service, for which they can also bill per Mb, at least has the potential to really change things.
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Van
Premium
join:2009-07-08
Washington, DC
·Cox HSI
·Comcast
| It could work but I think it will depend the MOST in price.
If it comes free with cable, I wouldn't mind dealing with commercials....as long as the commercials were reasonable in length
If I paid, well....then I may have a problem as I could really just download the shows (or use Netflix for older ones) if I really wanted to.
What worries me is how the AD industry loves to go over-kill...and I could see them implementing a nice system earlier then moving towards multiple, long commercials every few minutes to drag out the experience way, way, way too long | |
| PapaMidnight
join:2009-01-13
Baltimore, MD
| Comcast IS a broadcaster Comcast IS a broadcaster and has been for the better part of the decade. They own G4 Media. G4 Media owns the aptly titled G4. They bought out (and killed) TechTV (previously known as ZDTV) from Ziff Davis Media around the mid-point of the decade. They then merged TechTV with G4 to create G4TechTV. Then they changed programming entirely and went back to G4 and also put up G4 Canada. The simple fact of the matter is Comcast is a broadcaster. | |
| | iansltx
join:2007-02-19
Golden, CO | Re: Comcast IS a broadcaster Don't they also own Versus? | |
| | | rendrenner
join:2005-09-03
Grandville, MI | Re: Comcast IS a broadcaster And the Golf Channel and E! and up till recently QVC | |
| | | | cghh
join:2001-01-15
Milpitas, CA
1 edit | Re: Comcast IS a broadcaster And Comcast SportsNet. | |
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cwfree
@optonline.net
| makes me laugh let us not forget with what these internet ventures compete with-- and that is free internet access to their programming via p2p and other content delivery protocols. the more inconvenient for the consumer, the more they will refuse to pay for cable-tv's regular rate hikes. in some small way they are trying to balance what apple's done with mp3s with the greed of regular price increases... good luck! unfortunately you need customers onboard first, because they already have an alternative. $ cable m$o $ will increasingly have to compete with free. | |
| | iansltx
join:2007-02-19
Golden, CO | Re: makes me laugh Yep. If I can't get an episode simulcasted online with the TV version, without being laden with ads, guess where I'm going? | |
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syslock
Premium
join:2007-02-03
Ann Arbor, MI
clubs: | Makes me laugh as those of us running with our own PVR's
are already accessing content everywhere.
Who cares what ComCrap does. I already have my own
source of content everywhere. | |
| | MrBentor
join:2003-02-18
Seattle, WA | Any advertiser using unskippable ads will loose business. Any advertiser who becomes uses unskippable ads will be boycotted. I will not purchase any product from a company who uses this this type of media. | |
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Fanfoot
@spcsdns.net
|  TV Everywhere is a great idea. But...
First of course, they'll be indecisive. They won't be sure what its for (which is to keep people paying their cable bills) and so they'll restrict it to people who are on Comcast internet as well, meaning you'll only be able to watch it when you're at home. Which means you won't be able to use it on the road, or at work, or ...
Second, they won't put all of their VOD content online. So the initial reception will be bad, and they'll take so long opening things up and negotiating the proper rights for other shows that the service will be dead before then.
Third, they'll take so long to roll out that by the time it does get out there, it'll be too late. The over the top services will be irreversably popular, and the grip of cable will be forever loosened. And it won't just be the college kids disconnecting their cable anymore. | |
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