Comcast: Integrating Verizon Services a Challenge
Company Moving Slowly to Make Sure Support Works
Comcast's new deal with Verizon
to sell Verizon LTE service to cable customers is now live in three markets: Seattle, Portland and the San Francisco. Users in those markets are offered a small discount if they bundle Verizon LTE, usually in the form of a $300 prepaid VISA gift card. Getting the two companies' billing and support systems in line to support the offering is a considerable challenge according to Comcast's Cathy Avgiris
, who notes that they're taking it a little easy at first to make sure the whole effort works from a sales, billing and support perspective:
We intentionally did not do a lot of demand-stimulation with a lot of marketing to make sure we could process orders and make sure we could make it an easy transaction and an easy experience for the customer to be able to buy everything together in a bundle. The marketing -- the out of home and on TV and print -- just started (on Feb. 13). We took the first three weeks to make sure that we could get our scripts right and focus on training our reps on how to pitch the Verizon Wireless services. We also assisted Verizon Wireless sales agents as well as retail reps to transition to sell-in the triple play. That's been what we've been focused on -- truly operationalizing this partnership.
Avgiris also notes they're taking things slowly so they can see just what kind of bundle discounts most appeal to customers. Have any of our readers bundled Comcast and Verizon services yet? Is there an ideal promotion you'd like to see?