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Comcast Plans Special Ads for DVR Ad Skippers
At a Premium Cost to Advertisers, of Course
by Karl Bode Friday 25-May-2012 tags: business · alternatives · cable
Comcast is busy working on technology that will deliver ads to DVR ad skippers. According to a new Comcast patent, users who fast forward or pause an existing ad would see another ad displayed in the center of their television screen. Those ads would also have a behavioral intelligence component, changing depending on the "historical choices made by the recipient whether to skip or watch previous alternate content." Comcast hopes they could start a bit of a bidding war by charging a company an extra fee if they wanted a popup ad to show during their skipped ad, and if not sell that pop up space to another advertiser. There's no confirmation from Comcast as to when they hope to have such technology deployed.

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workablob

join:2004-06-09
Houston, TX
kudos:1

Cat and Mouse anyone?

Comcast deploys AD Skipper ADs. New technology goes on the market to skip ad skipping ADs. Comcast deploys AD Skipping AD Skipping ADs.

Lather, Rinse, Repeat.

Dave

KrK
Heavy Artillery For The Little Guy
Premium
join:2000-01-17
Tulsa, OK

Re: Cat and Mouse anyone?

This is what happens when the MSO and content providers control the DVR's and recorders. When your DVR is also your Decoder/descrambler they can do whatever they like with you.
--
"Fascism should more properly be called corporatism because it is the merger of state and corporate power." -- Benito Mussolini

pnh102
Reptiles Are Cuddly And Pretty
Premium
join:2002-05-02
Mount Airy, MD

Classic Arms Race

Remember when the phone companies did this?

1. Customers pay extra to get "unpublished" numbers.
2. Phone companies sell those lists to telemarketers anyway.
3. Customers pay extra to get Caller ID so they can filter out telemarketing calls.
4. Phone companies allow for Caller ID to be spoofed so telemarketers can get around it.

...

Funny how history repeats itself.
--
Romney 2012 - Put an adult in charge.

JigglyWiggly

join:2009-07-12
Pleasanton, CA

Re: Classic Arms Race

so bascially just torrent it
seriously fawk off comcast

pnh102
Reptiles Are Cuddly And Pretty
Premium
join:2002-05-02
Mount Airy, MD

Re: Classic Arms Race

said by JigglyWiggly:

so bascially just torrent it
seriously fawk off comcast

That's really what it is going to come to. Outside of the outrageous price Comcast was charging me for TV, I felt that the continuing "war on ad blockers" was a farce... if I am paying to watch the ads, why can't i skip or block them like I do any other content that I don't wish to watch?

I was sincerely surprised that so many cable networks (History, A&E and that family mainly) offer their content at zero cost streamed right off their websites. Now unlike with paid cable TV, I don't mind the commercials there because it costs me nothing to watch and I get the same content I do want to watch that was on cable TV, but at far less of a price.
--
Romney 2012 - Put an adult in charge.

BF69
Premium
join:2004-07-28
Camden, TN

Re: Classic Arms Race

said by pnh102:

said by JigglyWiggly:

so bascially just torrent it
seriously fawk off comcast

That's really what it is going to come to.

Yes that's it because people that make the TV shows you love( and you love them or you wouldn't bother to DVR them ) are supposed to work for free. This is the attitude people have. TV should be free and have no commercials. And this actually only work in fantasyland. TV isn't a right people.

silentlooker
Premium
join:2009-11-01

Re: Classic Arms Race

said by BF69:

said by pnh102:

said by JigglyWiggly:

so bascially just torrent it
seriously fawk off comcast

That's really what it is going to come to.

Yes that's it because people that make the TV shows you love( and you love them or you wouldn't bother to DVR them ) are supposed to work for free. This is the attitude people have. TV should be free and have no commercials. And this actually only work in fantasyland. TV isn't a right people.

Yes they should work for free. Welcome to the 21century.
mogamer

join:2011-04-20
Royal Oak, MI

1 edit
said by BF69:

said by pnh102:

said by JigglyWiggly:

so bascially just torrent it
seriously fawk off comcast

That's really what it is going to come to.

Yes that's it because people that make the TV shows you love( and you love them or you wouldn't bother to DVR them ) are supposed to work for free. This is the attitude people have. TV should be free and have no commercials. And this actually only work in fantasyland. TV isn't a right people.

You act as if commercials are the only way these companies make money. Throw in product placement, rentals, dvd sales, streaming (often with unskipable ads), on demand and transmission fees, and there is plenty of money being brought in. And networks are even getting a cut of the action from network affilates re-trans fees (which is pretty poor). Networks and studios aren't in the red (well except for that pathetic OWN), so how is skipping commercials (which everyone who dvrs currently does) hurting their bottom line?

Actually this will help the economy. Tivo and WMC tuners makers will certainly do better!

Barmat
Uhmmm Floor Pie

join:2000-11-01
Livermore, CA
Reviews:
·Comcast

Re: Classic Arms Race

Nail on head.

Just look back through history and new technologies always threaten existing business models. What the above posters intend is to prevent innovation to protect outdated business models. Should Henry Ford have been prevented from producing the model T thus keeping the horse and buggy businesses going?

Either change and adapt to new tech or become obsolete.

jslik
That just happened
Premium
join:2006-03-17
said by mogamer:

Throw in product placement, rentals, dvd sales, streaming (often with unskipable ads), on demand and transmission fees, and there is plenty of money being brought in.

You bring up a good point. I am wondering when Comcast (and others) starts disabling fast forward/skipping on more on-demand content, and then including recorded programming. It seems like the next logical step.
--
If they told you wolverines make good house pets, would you believe them?
sgip2000

join:2004-05-05
Hillsboro, OR
said by mogamer:

You act as if commercials are the only way these companies make money. Throw in product placement, rentals, dvd sales, streaming (often with unskipable ads), on demand and transmission fees, and there is plenty of money being brought in. And networks are even getting a cut of the action from network affilates re-trans fees (which is pretty poor). Networks and studios aren't in the red (well except for that pathetic OWN), so how is skipping commercials (which everyone who dvrs currently does) hurting their bottom line?

Actually this will help the economy. Tivo and WMC tuners makers will certainly do better!

Tivo has ads too.

pnh102
Reptiles Are Cuddly And Pretty
Premium
join:2002-05-02
Mount Airy, MD
said by BF69:

Yes that's it because people that make the TV shows you love( and you love them or you wouldn't bother to DVR them ) are supposed to work for free.

And yet, it works just fine for off-air TV and shows that cable content providers stream directly off their websites.
--
Romney 2012 - Put an adult in charge.

RARPSL

join:1999-12-08
Suffern, NY
said by BF69:

said by pnh102:

said by JigglyWiggly:

so bascially just torrent it
seriously fawk off comcast

That's really what it is going to come to.

Yes that's it because people that make the TV shows you love( and you love them or you wouldn't bother to DVR them ) are supposed to work for free. This is the attitude people have. TV should be free and have no commercials. And this actually only work in fantasyland. TV isn't a right people.

You are confusing two separate issues.

The advertisers pay for the right to offer their ads to the viewers. That pays for the cost of making and airing the show.

OTOH: Once it is aired, the viewer has the right to NOT watch the commercial (by DVR'ing and skipping past it when viewing) or getting up and leaving the room until the show resumes (like in the era before being able to record and needing to watch "in real time").

The Commercials pay for the show and for the show offering them for my viewing. That payment does NOT pay me to actually watch them (especially when the same ad runs more than once during the same "commercial break" and/or more than once in the show (ie: airs again in a subsequent commercial break). Once the commercial has aired, the advertiser has gotten what they paid for - the right to allow me to see their ad. They have NOT paid for forcing me to actually watch it. If they want to force me to actually watch it, they need to come up with some way to pay me for that right.

The closest to that method would be running ads in movie theaters where they first fill up the auditorium and then refuse admission once the ads start (or run the ads over the movie screens/monitors on a airplane). In either case you have a captive audience.
tmc8080

join:2004-04-24
Brooklyn, NY
Reviews:
·ooma
·Optimum Online
·Verizon FiOS
Actually, broadcast (OTA) tv networks such as CBS, NBC, ABC, UPN/WPIX have granted FCC spectrum purposed so these companies act in the PUBLIC INTEREST.. several of these companies have since merged with cable-tv providers and have had their mission blurred with profit motive. If you actually go back and read the 1934 fcc telecom act and ammendments that enabled radio & tv to flourish you'd see they have a mandate to offer these services FREE to the public. The contract tends to break down in the 21st century because of the internet and peer to peer distribution so that advertisements which pay for the content get peeled (scene term: RIP[PED] from the commercials). Comcast has drawn a line in the sand with their pay for usage based billing on internet access which will likely end up in court because it supports a drastic change in the terms of service offered by the nearest & biggest competitor AT&T. Telecom services which were expensive and costly have come down only to be brought right back up with usage based billing.. consumers wont' stand for it and the tension is already building for years.. one day will hit in a massive wave of congresional action and/or class action lawsuits to bring about reforms. Where does that leave these networks who will be wholly owned by cable-tv companies or content providers such as Comcast, Disney and others? On a collision course with the original intent of the law which could & should get those fcc OTA frequencies yanked if not held up to it's part of the bargain which in all fairness tends to be a raw deal these days, but in part is their fault for not evolving the business model to begin with.

TamaraB
Question The Current Paradigm
Premium
join:2000-11-08
Da Bronx
Reviews:
·Optimum Online
·Clearwire Wireless
said by BF69:

.... TV should be free and have no commercials. And this actually only work in fantasyland. TV isn't a right people.

Excuse me, but what's "free" about constantly escalating cable bills? "Pay TV" should not be allowed to show commercials. It's why I refuse to have cable TV at home. If I want to pay for content; like Netflix, or Hulu, I don't ever want to see commercials. Why is it OK to pay for cable TV twice? Once by the bill, and again by commercials? That's a ripoff I won't subscribe to.

Bob
--
"Remember, remember the fifth of November.
Gunpowder, Treason and Plot.
I see no reason why Gunpowder Treason
Should ever be forgot."

"People should not be afraid of their governments. Governments should be afraid of their people"


Van
Premium
join:2009-07-08
New Orleans, LA
said by BF69:

TV should be free and have no commercials.

Oh well, let them starve while I save money.

KrK
Heavy Artillery For The Little Guy
Premium
join:2000-01-17
Tulsa, OK
Once again, watching pay networks on your dime that have already been paid for and are paid for by your subscriber fees being watched later at some other time by you does NOT mean "Free" nor does it mean that they should be allowed to order you to watch their commercials.

Next thing you'll see is DVR's that unless you pay an extra fee won't allow you to FF or skip commercials!

The answer will be to build standalone recorders that YOU control instead of the Cable company.... but of course they'll probably ban cablecards and decoders to make that impossible.
--
"Fascism should more properly be called corporatism because it is the merger of state and corporate power." -- Benito Mussolini

franknalco

join:2005-01-27
Littleton, CO
Comcast already has an answer for that, too. Since it will be in their interest to actively track downloaders, I suspect they will be vigilant.
In a few months millions of BitTorrent users in the United States will be actively monitored as part of an agreement between the MPAA, RIAA and all the major ISPs. Those caught sharing copyright works will receive several warning messages and will be punished if they continue to infringe. The new plan was announced under the name ‘Copyright Alerts‘ last year and will be implemented by all parties by July 12, 2012. The millions of U.S. Internet users who download via cyberlockers and streaming portals are not affected by this agreement at all, as these downloads are impossible for third parties to track. Of course, these alternatives cost money....

silentlooker
Premium
join:2009-11-01

Re: Classic Arms Race

You can't monitor newsgroups

skeechan
Ai Otsukaholic
Premium
join:2012-01-26
AA169|170
kudos:2

Re: Classic Arms Race

No but they can charge MASSIVE overage fees.

silentlooker
Premium
join:2009-11-01

Re: Classic Arms Race

said by skeechan:

No but they can charge MASSIVE overage fees.

Most ISP do not have caps and unlike to have them anytime soon.

skeechan
Ai Otsukaholic
Premium
join:2012-01-26
AA169|170
kudos:2
Reviews:
·Cox HSI
·Clear Wireless

Re: Classic Arms Race

Unlikely anytime soon?

Really?

Really?

And other providers that don't have overage charges YET, have caps, like TWC (who has tried the overage fee thing multiple times now, and is giving it another go and Cox.

silentlooker
Premium
join:2009-11-01

Re: Classic Arms Race

said by skeechan:

Unlikely anytime soon?

Really?

They had caps for years, i am talking about other ISP's

skeechan
Ai Otsukaholic
Premium
join:2012-01-26
AA169|170
kudos:2
Reviews:
·Cox HSI
·Clear Wireless

Re: Classic Arms Race

Caps yes, overage fees no but now they're going to be doing it. U-Verse is capped and already subject to overage fees. TWC is trying yet again to move to overage fees. Cox already caps and for awhile had overage fee notes on their bandwidth meters.

Anytime soon is already happening for MILLIONS of subscribers.

KrK
Heavy Artillery For The Little Guy
Premium
join:2000-01-17
Tulsa, OK
But you can throttle them and allow the storage to be unreliable to that threads are "lost" and incomplete. Oh yes. They do.... or you can just start discontinuing NNTP servers and support.
--
"Fascism should more properly be called corporatism because it is the merger of state and corporate power." -- Benito Mussolini

silentlooker
Premium
join:2009-11-01

Re: Classic Arms Race

said by KrK:

But you can throttle them and allow the storage to be unreliable to that threads are "lost" and incomplete. Oh yes. They do.... or you can just start discontinuing NNTP servers and support.

That is what private newsgroups are for.

skeechan
Ai Otsukaholic
Premium
join:2012-01-26
AA169|170
kudos:2

Re: Classic Arms Race

MSOs will take care of that through capping HSI monthly or daily usage.
Rob_
Premium
join:2008-07-16
Mary Esther, FL
I love the smell of demonids in the morning

Snakeoil
Ignore Button. The coward's feature.
Premium
join:2000-08-05
Mentor, OH
kudos:1
Reviews:
·RoadRunner Cable
·magicjack.com
Or for those not wanting to "steal", Netflix, Itunes, Amazon, Huluplus.

I think that is where TV is headed anyhow. Pay a flat fee for a season of shows. Either rental or own it. They could "tier" the fee. The cheapest version comes with commercials, the most expensive in HD and commercial free.

I've been watching a few series on Netflix. I don't mind if its a few months behind what is broadcasted. Because when it is released, I can watch it commercial free, and without any breaks. I hate it when series take breaks for sports/award shows/special events.
--
Is a person a failure for doing nothing? Or is he a failure for trying, and not succeeding at what he is attempting to do? What did you fail at today?.

Linklist
Premium
join:2002-03-03
Longport, NJ
kudos:5
With 30 sec skip, I won't see the pop-ads either. Until Comcast stops 30 sec skip feature.

cdru
Go Colts
Premium,MVM
join:2003-05-14
Fort Wayne, IN
kudos:7

Re: Classic Arms Race

said by Linklist:

Until Comcast stops 30 sec skip feature.

They are part way there already. Back when I had a Comcast DVR, their remote didn't even have a 30 second skip forward button. The DVR still recognized the command from my FiOS remote, but it was mysteriously absent from the Comcast remote.



Linklist
Premium
join:2002-03-03
Longport, NJ
kudos:5

Re: Classic Arms Race

said by cdru:

said by Linklist:

Until Comcast stops 30 sec skip feature.

They are part way there already. Back when I had a Comcast DVR, their remote didn't even have a 30 second skip forward button. The DVR still recognized the command from my FiOS remote, but it was mysteriously absent from the Comcast remote.

[att=1]

There are instruction on the internet to add 30 sec skip to Comcast's existing remotes that don't have a skip button. That is what I did.

cdru
Go Colts
Premium,MVM
join:2003-05-14
Fort Wayne, IN
kudos:7

Re: Classic Arms Race

said by Linklist:

There are instruction on the internet to add 30 sec skip to Comcast's existing remotes that don't have a skip button. That is what I did.

You shouldn't have to reprogram your remote for a basic feature every DVR has.

Bugger

@twcable.com

Re: Classic Arms Race

Also it only works on Motorola boxes. If you have a Cisco/SA box you are SOL.

newview
Ex .. Ex .. Exactly
Premium
join:2001-10-01
Parsonsburg, MD
kudos:1

Typical Comcast

... just another reason to go with DirecTV or DISH, AFAIC.

See 10 replies to this post

pende_tim
Premium
join:2004-01-04
Andover, NJ
Reviews:
·ProLog
·Verizon Online DSL
·voip.ms

Confused!

I am using a feature on Comcast to skip the broadcast's advertisements so I can see Comcast's advertisements?

Some how I am missing something here about killing one set of advertisements only to see some others. What makes Comcast think I want to see ANY advertisements? That is why I am skipping in the first place, to cut that 60 minute show down to it's real 42minute length so I can get on with life.
--
The difference between genius and stupidity is that genius has its limits.

See 14 replies to this post

gate1975mlm
Premium
join:2001-09-30
united state
kudos:8

Comcast is asking for trouble!!

This is no different then getting nasty pop up ads on your computer!

How dare comcast force this crap on paying customers!

We should have every right to skip any and all ads especially considering how much our comcast bill is these days.

Shame on Comcast!!!

If this new technology actully comes to pass comcast is going to have a whole lot of angry customers on their hands.

filesharing here we come

Hey admuncher for comcast DVR now theres an idea

tshirt
Premium,MVM
join:2004-07-11
Snohomish, WA
kudos:3
Reviews:
·Comcast

Re: Comcast is asking for trouble!!

said by gate1975mlm:


Hey admuncher for comcast DVR now theres an idea

That would only work while you have a physical DVR, as CATV become IPTV and the "DVR" moves to the cloud, what content you recieve and in what order is very much under their control.

Valen522

@verizon.net

In a Coma, agan

Only COMACAST would act counter to the desires and wishes of their victums, I mean customers. Glad I dropped them six years ago! High costs, poor customer service from their union employees, poor service in general.
westdc

join:2009-01-25
Amissville, VA
kudos:1

another

reason to cut the cord for OTA

Bugger

@twcable.com

Re: another

Or throw out the TV all together, read a book, get a hobby, or go outside and do something useful.

jap
Premium
join:2003-08-10
038xx

Re: another

said by Bugger :

Or throw out the TV all together, read a book, get a hobby, or go outside and do something useful.

Nah, too much effort. And too healthy. It's like eating vegetables: takes more effort to get them palatable, costs more and for that you get the threat of staying alive longer.

Barmat
Uhmmm Floor Pie

join:2000-11-01
Livermore, CA
Not an option in my location. No signal.

antdude
A Ninja Ant
Premium,VIP
join:2001-03-25
United State
kudos:4
Reviews:
·RoadRunner Cable

Re: another

said by Barmat:

Not an option in my location. No signal.

Ditt for me too. Stupid small mountains/big hills blocking the LOS.
cramer

join:2007-04-10
Raleigh, NC
kudos:7

Queue the lawyers

Now taking bets on how quickly Tivo, Inc. sues. They've been doing the exact same thing for years. It started a long time ago with TivoMatics (TM). Today, there are "info bars" during pause, at the end of a show, in episode lists, on Tivo Central, and (I'm told) in the grid mode guide. (I don't use grid mode, so I've never seen them.) Selecting any of them can take you to a slide show or a video. (and on the DTivo, they can even send you to an infomercial channel or TV App (tm).)

Personally, I think the entire idea is STUPID. Do you watch the trailers on DVDs? Do you watch them every time you load the disc? If it's a Disney DVD, the answer is yes to both because the assholes use the "FBI bit" to stop you from skipping them. (unless you "break the law".) This is the same level of annoying stupid. I don't want to watch the ads the first time; I sure as hell don't want to watch them the 50th time. People pay for the *broadcast* not the eyeballs watching it. Does Ivory soap pay everytime the ad is watched? NO! They pay for it's broadcast (based on a number of factors estimating the number of viewers.) If I rewind and watch it again, they aren't paying anyone. If I watch it again 3 months from now... they don't pay anyone. Who would they pay? Tivo? They're the only ones who could possibly know I watched it. (and they've admitted it's very difficult to pinpoint the exact ads people are watching -- without tracking codes embedded in the broadcast -- due to clock drift.)

Scree
In the pipe 5 by 5

join:2001-04-24
Mount Laurel, NJ

yeh

FAIL

chong67

join:2001-11-18
Jonesboro, GA

crazy

That means unless its sports, do not watch anything LIVE.

IowaCowboy
Want to go back to Iowa
Premium
join:2010-10-16
Springfield, MA
Reviews:
·Comcast
·Verizon Broadban..

Good thing I have TiVo

The TiVo boxes have a 30 second skip button on their remotes. Even though I can skip commercials, I just ignore them. All they advertise anyways is ambulance chasing lawyers and bad credit used car dealerships.

Just wish that the cable companies were forced to go the way of the telcos and all the equipment on the customer side of the demarc (set-tops, modems, inside wiring, etc) were customer owned and the responsibility of the customer.

dvd536
as Mr. Pink as they come
Premium
join:2001-04-27
Phoenix, AZ
kudos:4

Re: Good thing I have TiVo

said by IowaCowboy:

Just wish that the cable companies were forced to go the way of the telcos and all the equipment on the customer side of the demarc (set-tops, modems, inside wiring, etc) were customer owned and the responsibility of the customer.

Settops are their cash cow. that'll NEVER happen!

NPGMBR

join:2001-03-28
Arlington, VA
I have TiVo boxes too but I don't feel secure in the feeling that Comcast wouldn't try to implement this on my TiVo box. I do know that Comcast has the ability to interrupt my TiVo with Emergency Broadcat Alerts and that makes perfect sense!

I'm guessing they would get into legal trouble if they used the same process to do this to TiVo subscribers but I wouldn't put it past Comcast to try it.

kara

@comcast.net

same as all the rest

this is why i use tv tuner on pc as dvr record and play back from my media player lmao..comcast, att and directv can bit me.

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