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Comcast Takes Aim at Netflix Defectors With Streampix
Available Only to Xfinity Subscribers
by Karl Bode 02:30PM Tuesday Feb 21 2012
Comcast this week announced that the cable giant is going to take aim at Netflix by launching a new subscription video streaming service dubbed "Streampix." More specifically, the service will be aimed at customers who might drop traditional cable for Netflix. Streampix will cost users an additional $5 a month, but like so many cable industry anti-cord cutting initiatives (TV Everywhere), Streampix will only be offered to users who subscriber to Comcast cable TV and broadband services.

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Streampix will be included free of charge to some triple play bundles. Comcast says they've struck content distribution deals with Disney-ABC, Comcast-owned NBC Universal, Sony Pictures, Warner Brothers and Cookie Jar. A lot of the content that's being made available is the same you'll find on standalone services like Netflix and Hulu, including past episodes of NBC's 30 Rock, Heroes and The Office.

Comcast has tinkered with the idea of stand alone over the top video services, but the company claims such a service simply wouldn't be profitable. In other words, users socked with bi-annual rate hikes for content they don't watch would downgrade to the less expensive streaming offering were Comcast to make one available. The cable industry spends a lot of time worrying about cord cutting despite consistently insisting it's mythical. As you'd expect, Comcast's PR department puts things somewhat differently.

"Our goal is to consistently deliver greater value to our customers and to bring the best anytime, anywhere entertainment on multiple platforms," Comcast says of their latest anti-cord cutting endeavor. "Streampix is another step moving ‘TV Everywhere' forward by giving customers access to an even greater library of popular choices to watch." Comcast's blog states that Streampix arrives on Thursday.

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inteller
Sociopaths always win.

join:2003-12-08
Tulsa, OK

defunct

how useless....just like forcing cell users to pic a voice plan when all they want is data with skype.

This model is defunct, do not buy.
--
"WHEN THE LAUGH TRACK STARTS THEN THE FUN STARTS!"
zonapunk

join:2001-02-10
Washington, DC

Re: defunct

Totally aggree!

As a cord cutter myself, this makes no sense to me. Everything that it offered on it is basically already available for steaming.
ISurfTooMuch

join:2007-04-23
Tuscaloosa, AL

Why bother?

This service is going to get like, what, maybe a few thousand subs at most? I'm not sure why they're even bothering.

It's like these guys just don't get it. Cable is way overpriced, and people are looking to save money, not spend more, so these geniuses come out with a service that you can only get if you also sub to their overpriced TV service. That makes absolutely no sense whatsoever.

And what box will this play back on? Can you get it on the Roku, Apple TV, Boxee, Google TV, or a game system? If not, then there's even less incentive to want it.

FFH
Premium
join:2002-03-03
Tavistock NJ
kudos:5

1 edit

Re: Why bother?

said by ISurfTooMuch:

This service is going to get like, what, maybe a few thousand subs at most? I'm not sure why they're even bothering.

And what box will this play back on? Can you get it on the Roku, Apple TV, Boxee, Google TV, or a game system? If not, then there's even less incentive to want it.

There are millions of triple play customers who will get it for free and not have to pay the $5/mo.

It will play on any TV thru the STB and VOD service(which all existing TV users will already have) & thru a special folder on VOD. It will play on Android and iDevices thru an app that already plays Comcast content.

quote:
In the coming year, the Streampix service will be available on additional devices such as Xbox 360 and Android™-powered devices.  Streampix will be included as part of many Xfinity triple-play packages, Blast!+ and Blast! Extra video/high-speed Internet packages, as well as separately for $4.99 a month with other video packages, and enables the company to have greater flexibility with packaging and bundling options. With Streampix, the Xfinity TV service is a comprehensive video solution that lets users watch TV episodes of current seasons and complete past seasons of broadcast and cable hits. Xfinity TV also offers a suite of tools to personalize and manage viewing across screens for no additional charge through XfinityTV.com and the Xfinity TV app. Xfinity TV will continue to make more entertainment choices and personalization tools available across screens and through additional devices in the future.
--
The nine most terrifying words in the English language are, I'm from the government and I'm here to help.
»www.politico.com/2012-election/

The Q

join:2008-06-26
Collegeville, PA

Re: Why bother?

Exactly, it's more of a retention play from what I can tell. Keep those current customers as current customers with "value-added".
fiberguy
My views are my own.
Premium
join:2005-05-20
kudos:3
It's just more OnDemand content.. only they're slapping a name on it and a price tag.. and stupid people will feel that they're getting something great "for free" since they're subscribing to the more expensive packages.. so they get that $5.00 service free.

This is, in a way, kind of what it was like back in the late 90's when Tier 3 basic came out.. which was nothing more than TBS, and 4 other channels packaged up in a new tier (called the expanded pack) with a price of $4.95 a month.

It's great that they're offering more choices of where to get their service, but they just need to be honest about what they're offering. You can't package up something you're already doing, slap a price on it, and give it for "free" if you spend 10 times as much more money per month on services to get said product for free.

Besides, to charge a price on something that will be on Xbox, IN ADDITION to the Gold fee MS charges.. I might as well stick with other available streaming services and not spend more with Comcast.

I'm all about innovation, but this isn't innovative at all.. and Comcast has always spoke not about "price" rather about "value".. this has not added value. They're already offering same season shows.. people have DVR and can record these shows. If they wanted "innovation" they'd do like Dish does and incorporate sling into their DVR and allow people to truly watch TV on their own terms..

This, quite honestly, is not a service I can get excited about... at all.

syslock
Premium
join:2007-02-03
La La Land
Reviews:
·WOW Internet and..

Added Value my Yeah.

>>Comcast has tinkered with the idea of stand alone over the top
video services, but the company claims such a service simply wouldn't be profitable.

Oh well. I know a lot of people that have dropped for good or drop
their cable TV all together for the summer and just watch OTA or
Netflilx in the evening.

I am just about there myself. People are sick of having to pay more
and more just for TV and get less in programming choices in return.

Get a new way to retain TV subs.
This does not do it for me.
fiberguy
My views are my own.
Premium
join:2005-05-20
kudos:3

Re: Added Value my Yeah.

The problem that many business executive dinosaurs have is that they feel everything they do has to "be profitable"... What they need to do is look at their future replacements, those of the likes of Amazon execs who broke out and did things their way.. (and do it quite well I might add) But does anyone thing that their Streaming Video service is "profitable?" ... how can it be when they're giving it away for free, at no additional charge to existing Amazon Prime members...? It's because it's an added REAL benefit to customers and encourages them to feel they're getting more VALUE (there's a valid use of the term VALUE) with their membership which makes the customer happy and keeps them active in the profit center they REALLY care about, which is their retail side.

Amazon feels that the added benefit of Prime Streaming Video is a helper to make their prime shoppers happy and keeps them buying merchandise. So far it's worked. But no where does it say that you have to have every profit center or product line be profitable.. I just will never get that mentality.. it's pure idiocy!

These corporate dinosaurs need to do one thing for the economy that would help greatly... just die off, turn to oil and help the energy problems. There are people out there wanting to do things better that will encourage more sustainable growth and create REAL revenue.. and happy customers. Imagine that, a healthy economy for all..

pnh102
Reptiles Are Cuddly And Pretty
Premium
join:2002-05-02
Mount Airy, MD

Useless

If the whole point is to save money by not buying TV service and getting content cheaper through NetFlix... how does charging money for an extra service on top of already expensive cable TV service help?
--
"Net Neutrality" zealots - the people you can thank for your capped Internet service.
andyross
Premium,MVM
join:2003-05-04
Schaumburg, IL

Yet another wallet grab

Comcast is dropping the 'Preferred Collection' OnDemand at the end of the month. It had over 350 movies and was available to preferred and higher tiers. Now they replace it with something that costs extra $$ except for the 1%.

I wonder how soon they also restrict what you can watch based on what tier and channels you have?
fiberguy
My views are my own.
Premium
join:2005-05-20
kudos:3

Re: Yet another wallet grab

The 1%? ... that's a little thick there...

And how soon they restrict what you can watch based o the tier you have?? ... they already do that. Where have you been?

IPPlanMan
Holy Cable Modem Batman

join:2000-09-20
Washington, DC
kudos:1

Just another way to get to the 250GB cap

Which hasn't moved since October 2008....

Get ready for the on-demand up-sell too...
andyross
Premium,MVM
join:2003-05-04
Schaumburg, IL

Re: Just another way to get to the 250GB cap

This is both OnDemand and streaming. People at home would most likely use a cable box to view instead, which had better not count against the 250G cap!!
yhp

join:2006-12-27
Philadelphia, PA

HSI+Streampix can't turn a profit? Huh?

That math just doesn't make sense. Comcast can't make standalone Internet+Streampix profitable?
ISurfTooMuch

join:2007-04-23
Tuscaloosa, AL

1 recommendation

Re: HSI+Streampix can't turn a profit? Huh?

Oh, they can, but they don't want to do that. They're terrified that people will drop cable TV if they do that.

But here's a newsflash. People are already doing that. And you know it's getting serious when even the WSJ is reporting on it:

»online.wsj.com/article/SB1000142···chnology
Joe12345678

join:2003-07-22
Des Plaines, IL
Can you add it to limited basic cable? as that is about the same price with + HSI as HSI is on it's own.

Kristopher
Tarquin
Premium
join:2002-10-11
Tyrinaria
kudos:4

Does Nothing For Me

Bah. I'm stuck with Comcast because there really is no other way to get high speed internet, because if there was, I'd drop their shit in a hot second. Just need to convince the wife she can watch her shows on her iPad at her convenience, and drop it back down to basic. From there, I need to convince the thieving bastards to get a tech over and remove the trap from my line that's blocking OTA ABC. If that doesn't work, I'll find the best option for Cable Internet only (I think it's still just Comcast with Baseline Basic Cable), and that'll be it.

Keep denying content, and I'll be turning to piracy along with everyone else before you know it. Greedy fucking bastards.
--
Play DSLr Mafia: »Pub Games

vpoko
Premium
join:2003-07-03
Boston, MA

Re: Does Nothing For Me

I think Comcast is actually one of the better ISP's out there. I just don't have any use for cable TV or related stunts like these.

Kristopher
Tarquin
Premium
join:2002-10-11
Tyrinaria
kudos:4

Re: Does Nothing For Me

My frustration lies at the loss of ABC HD OTA, and the lack of response from anyone in Comcast as to why. In doing further research, I've narrowed it down to a trap on the line, but my wife used the time to just test a new plan for a limited time price. Now I have to wean her off that to get back to limited basic, and cable internet only, then work on getting that damn trap removed so she can watch things she likes. Again, I'd prefer her to just watch after they air (she has to anyway due to work), but I understand the want to have it available feeling, especially if it should be available.
--
Play DSLr Mafia: »Pub Games

jseymour

join:2009-12-11
Waterford, MI

They're Being Clueless

Netflix gave us a one month trial and we're subscribed.

Hulu Plus gave us a two week trial and got about three or four months out of us. Maybe more.

Comcast will never see a dime from us for content.

Who's got the better model?

utsports

join:2009-07-13
Knoxville TN

Commercial free and uncut?

Is the content going to be commercial free and uncut?
cybercrimes

join:2003-12-24
Honey Brook, PA

1 edit

comcast

comcast is a rip off
Expand your moderator at work
tpkatl

join:2009-11-16
Dacula, GA

Dumb idea for so many reasons

Not the least of which is that if it is going to count against my 250gb cap, it's a major negative for me. If they quadrupled the cap, I might give this some thought, but as it is now, it's a non-starter.

Second reason it's dumb: Limited availability of stuff. netflix has a million selections. Comcast might have 50,000 (max.) No interest for me there.

Final reason: of the minimum level to get it is as part of a triple play package, it's a non-starter. Comcast will never get my telephone business.
TheMG
Premium
join:2007-09-04
Canada
kudos:2

FAIL

FAIL.

Sorry Comcast, please try again.

Scootertejas

@classicnet.net

Cmon Use Your Brain

Every CU that they switch over is pure profit. They are already bearing the expense for people to use Netflix etc etc.

They will be able to control their network better. Network congested..not a problem, they will change streampix for all users in a node/segment/area to DL at a lower quality until network congestion eases.

Down the road expect to see a broadband+streampix deal and relief from caps for steampix related parts of your data stream.

not

@comcast.net

Re: Cmon Use Your Brain

Shouldn't it be called Streamflix? But of course, that would make too much sense...
The Q

join:2008-06-26
Collegeville, PA

Re: Cmon Use Your Brain

I believe the Streamflix name is already being used by some others.

not

@comcast.net

Re: Cmon Use Your Brain

That may be, but "pix" just doesn't spell video to me... or anyone else. But what do we expect a company with a name of Xfinity to know.
dr_jack

join:2002-04-21
Irving, TX
said by The Q:

I believe the Streamflix name is already being used by some others.

Maybe they could call it streamqwiks...
fiberguy
My views are my own.
Premium
join:2005-05-20
kudos:3
said by not :

Shouldn't it be called Streamflix? But of course, that would make too much sense...

There you go! ... focus on the important parts of this.. The name is completely stupid.. pix vs flix.. are you buying the name? or the service?

.... so, carry on about the workings of the name of their product.
rody_44
Premium
join:2004-02-20
Quakertown, PA
Reviews:
·Comcast

1 edit

uh

Im onboard, I now pay netflix 8 dollars a month and stream content and also have the tv service from comcast. Netflix counts against my cap and this service wont since its offered via VOD. So in the end i get the same thing for three dollars less a month and dont need any extra box to stream it to the Tv. Than throw in i no longer need to worry about it putting me over my cap. Seems like a no brainer win situation to me.
Its karls assumption that this is aimed at cord cutters. If you look at who this is any value at all to its far from cord cutters. Its of value to people like me which is a netflix subscriber along with a video and braodband subscriber from comcast.

NickD
Premium
join:2000-11-17
Princeton Junction, NJ

Re: uh

Perhaps they should also have DVD rentals bundled in with the service to win some Netflix customers.

norbert26
Premium
join:2010-08-10
Warwick, RI

not to serve / please the customer

vomit "plans" like this are not designed to please / help the customer save money / cut costs / offer value. They are put in place to please Wall Street shareholders. Those with the highest triple play packages are automatically counted as subs whether they ever use this or not.

Bill Neilson
Premium
join:2009-07-08
Arlington, VA

Right...the "its about value" line

that every single company uses to justify just about anything they do

bobTeatow

join:2003-01-17
Bethel, CT

not so bad ...

Personally, I'm kinda glad (I think) to see this announcement.
At least they are trying to compete with Netflix instead of blocking Netflix!

Comcast is my only link to the Internet - and it's a pretty good one now. I buy Internet Only service from Comcast And: (a) put voip.ms, google-voice/Obi for telephony over that. Plus (b) Netflix, Amazon, Vudu, etc for video entertainment/education.

I'm happy with that since the Comcast Internet service (at least for me) almost always has stutter free voice and smooth streaming.

But I "live in fear" that Comcast will do something evil to degrade or kill packet streams coming/going from Netflix, carrying VOIP, and so forth. Certainly the packet filtering technology is available to them...

newview
Ex .. Ex .. Exactly
Premium
join:2001-10-01
Parsonsburg, MD
kudos:1
Reviews:
·DIRECTV
·Comcast

crap + crap = crapx2

quote:
Streampix will only be offered to users who subscriber to Comcast cable TV and broadband services.
So they're leveraging their crappy cableTV service and their admittedly good broadband service to squeeze another $6.00 a month out of subscribers by offering MORE crap ... ROFL.

WABC

@rr.com

Good idea

This is probably a response to Dish Network's 'Blockbuster' streaming.

CableTool
Poorly Representing MYSELF.
Premium
join:2004-11-12

1 recommendation

Bigger Picture People..

I think its funny that no matter what move C* makes, its a HORRIBLE MOVE. Then they post their results and, guess what, made it again. Turned a profit again, lost less subs, launched faster speeds etc etc..

They have a clue guys.

Netflix has as many subs as Comcast. That is an untapped market. Sure they pay C* for the pipe to GET Netflix.. but why not offer their version of Netflix? FOR CHEAPER THEN NETFLIX?

In time you will see titles increase, choices increase, you will see- most likely- a stand along StreamPix service for Non- Subscribers. Suddenly cord cutters are just getting CHSI and StreamPix accounts as opposed to CHSI and NETFLIX accounts.

Does anyone see the forest for the trees now?

Really, I might be biased but when things dont make sense I say it. I scratch my head as well. But this makes sense on every level if you take your "emotion" out of it.
--
CableTechs.org/"Horrible People with Integrity"