Comcast, TiVo partner up to provide 'up to date' commercials
by Morac 11:44AM Wednesday Apr 06 2005 The Associated Press
Updated: 12:28 a.m. ET April 6, 2005
Comcast Corp. is working with TiVo Inc. on an advertising system that will insert new, updated commercials into already-recorded programs.
Comcast Chief Executive Roberts told cable executives late Monday that under such a system, programs that were recorded weeks ago on a TiVo digital video recorder would have their old commercials replaced with new ones.
More here: »www.msnbc.msn.com/id/7399004/