pnh102Reptiles Are Cuddly And Pretty Premium Member join:2002-05-02 Mount Airy, MD |
pnh102
Premium Member
2008-Oct-5 10:17 am
LameScrew this. Put on more HD channels. | |
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Re: LameIt seems like this would be beyond trivial with IPTV. Just insert the ads into the streams going through certain routers. I guess they could do the same thing with nodes but it'd be kind of rough. | |
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| | pnh102Reptiles Are Cuddly And Pretty Premium Member join:2002-05-02 Mount Airy, MD |
pnh102
Premium Member
2008-Oct-5 11:10 am
Re: Lamesaid by bogey7806:It seems like this would be beyond trivial with IPTV. Just insert the ads into the streams going through certain routers. I guess they could do the same thing with nodes but it'd be kind of rough. But as was also pointed out earlier, most people with DVRs tend to skip ads anyway so this makes this technology worthless. Instead of wasting money on something very few people will find useful, Comcast should look ahead instead and offer more HD programming. | |
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Re: LameAgreed.
Our money is better spent expanding the systems to 1 GHz and invested into HD Channels than this. Project Canoe cannot be a 'cheap' undertaking. Comcast, priorities anyone??? | |
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| | | | badtrip Premium Member join:2004-03-20 1 edit |
badtrip
Premium Member
2008-Oct-5 1:00 pm
Re: Lamesaid by cypherstream:Agreed. Our money is better spent expanding the systems to 1 GHz and invested into HD Channels than this. Project Canoe cannot be a 'cheap' undertaking. Comcast, priorities anyone??? The broadband market is saturated and Comcast has no competition. Upgrading infrastructure is not as profitable as investment in advertising in such an environment. edit:grammar | |
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Re: Lame"The broadband market is saturated and Comcast has no competition"
Did the Direct Tv and Dish Network birds fall out of the sky? Did the Telcos stop offering service? How did I miss that story on the front page? | |
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| | | | fiberguy2My views are my own. Premium Member join:2005-05-20 |
to cypherstream
said by cypherstream:Agreed. Our money is better spent expanding the systems to 1 GHz and invested into HD Channels than this. Project Canoe cannot be a 'cheap' undertaking. Comcast, priorities anyone??? Let me be the first to disagree. When a provider or ad vehicle can target a more specific customer, the ad buy becomes MUCH more valuable which means more revenue TO get to the things you want. Further, before comcast spotlight even, you'd get an ad inserted into your viewing for a small diner 30 miles away and in today's world, everyone here would be more apt to sqwak about that as "idiotic" in today's world. This is the first I've ever heard of this boat (canoe) but, I can say, to me, its a logical choice to migrate towards. The company is capable of doing more than one thing at a time; it doesn't have everyone in the company doing one single thing. The HD upgrade, system frequency expansion, etc. are all still being done. Canoe actually wouldn't be that expensive anyway. I'd bet you that they perform a small upgrade in the head end equipment, and ads that are served are put into a "head end" code of their own. Each box would most likely be told to view a different "head end" where the commercials were being fed to - or something similar to that. Just a guess at this point. | |
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Re: LameI don't think it's a bad idea at all, I just think the priorities are a little mis-guided.
I'd like to see advanced services and HD expansion before addressable advertising. I've been following some of the Project Canoe in CED Magazine, and it's not just Comcast. It's a consortium of companies like Time Warner, Charter, and Cox as well. There will be a standard of implementation (thankfully) which in the long run this will be a great asset to the MSO and advertiser.
Again, not necessarily a bad thing, but I was hoping for the attention to focus on bandwidth expansion for HD Video and DOCSIS 3.0. That's not something you generally see unless you live in a Fios or U-Verse zone. | |
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| | | | | | fiberguy2My views are my own. Premium Member join:2005-05-20 |
Re: LameRight.. there are other things that need attention as well. However, there is an assumption that there is no or less attention being paid to the other areas that you speak of. | |
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to fiberguy2
I like the idea of localized advertising. If I am going to have to watch commercials I would rather be for goods and services in my area. | |
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| | | KrKHeavy Artillery For The Little Guy Premium Member join:2000-01-17 Tulsa, OK Netgear WNDR3700v2 Zoom 5341J
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KrK to pnh102
Premium Member
2008-Oct-5 12:54 pm
to pnh102
said by pnh102:But as was also pointed out earlier, most people with DVRs tend to skip ads anyway so this makes this technology worthless. If the Cable company provides the DVR (Integrated STB, for example) they can also control how you use it. 'Course this would really piss a lot of people off.... Then again... it's cable TV. | |
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| | | | fiberguy2My views are my own. Premium Member join:2005-05-20 |
Re: Lamesaid by KrK:said by pnh102:But as was also pointed out earlier, most people with DVRs tend to skip ads anyway so this makes this technology worthless. If the Cable company provides the DVR (Integrated STB, for example) they can also control how you use it. 'Course this would really piss a lot of people off.... Then again... it's cable TV. .. you mean the same as DVD makers remove your ability to MENU through the beginning crap of some DVDs including the ads for their other movies?? I'd agree with you. | |
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| | | | | dvd536as Mr. Pink as they come Premium Member join:2001-04-27 Phoenix, AZ |
dvd536
Premium Member
2008-Oct-5 10:39 pm
Re: Lamesaid by fiberguy2:said by KrK:said by pnh102:But as was also pointed out earlier, most people with DVRs tend to skip ads anyway so this makes this technology worthless. If the Cable company provides the DVR (Integrated STB, for example) they can also control how you use it. 'Course this would really piss a lot of people off.... Then again... it's cable TV. .. you mean the same as DVD makers remove your ability to MENU through the beginning crap of some DVDs including the ads for their other movies?? I'd agree with you. DVDfab platinum takes care of those pesky dvds. disney are the worst. | |
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| | | | | KrKHeavy Artillery For The Little Guy Premium Member join:2000-01-17 Tulsa, OK Netgear WNDR3700v2 Zoom 5341J
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to fiberguy2
said by fiberguy2:.. you mean the same as DVD makers remove your ability to MENU through the beginning crap of some DVDs including the ads for their other movies?? I'd agree with you. Yup. That would be a current example of a similar technology. | |
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| | | | | moonpuppy (banned) join:2000-08-21 Glen Burnie, MD |
to fiberguy2
said by fiberguy2:..you mean the same as DVD makers remove your ability to MENU through the beginning crap of some DVDs including the ads for their other movies?? I'd agree with you. And I know more than a few people that are so turned off by that "feature" that they will not buy the product or movie advertised or they simply ignore it. Can't tell you how many times my friend and I simply ignore the forced ads by hitting the frig and grabbing drinks and snacks. Like the previews in a theater, people put away their coats and bags, get their popcorn and drinks ready for the main feature. | |
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| Mactronel Camino Real Premium Member join:2001-12-16 PRK |
to pnh102
Most Ads make not want to buy the product. "Headon" ?.. Gee how many folks wanted to buy that product after being annoyed for months with that Ad ? Not me for sure. | |
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| | pnh102Reptiles Are Cuddly And Pretty Premium Member join:2002-05-02 Mount Airy, MD |
pnh102
Premium Member
2008-Oct-5 12:23 pm
Re: LameTo be fair, some commercials are fun to watch, and I've been known to actually not skip them and watch them. If advertisers made commercials worth watch, more people would watch them instead of skip them. | |
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| | fiberguy2My views are my own. Premium Member join:2005-05-20 |
to Mactron
said by Mactron:Most Ads make not want to buy the product. "Headon" ?.. Gee how many folks wanted to buy that product after being annoyed for months with that Ad ? Not me for sure. Ahhh, contrare Mactron. The most successful ads ARE the ones that annoy you. I would speak of local ads but most people here wouldn't get it.. so lets take the Head-On product. Not only was it simple, stupid, and the worst production ever made, it got EVERYONE talking about it.. it got free press, it got into the news cycles and they sold millions of that "we can't tell you if it really works or not" product. Point in case - the ad one one of THE most successes in American television, the firm that made it got rich, and people bought the crap by the train-loads. Some of the more vocal people here do not make up what is the group of idiot consumers that eat that kinda stuff up. | |
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| | | Mactronel Camino Real Premium Member join:2001-12-16 PRK |
Mactron
Premium Member
2008-Oct-5 4:01 pm
Re: Lamesaid by fiberguy2:
Some of the more vocal people here do not make up what is the group of idiot consumers that eat that kinda stuff up. Your probably right... So Sad. | |
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to fiberguy2
The most successful ads sell product. Whether they get free press, annoy people or are generally stupid can be at odds with that. Some of the most memorable, famous television ads did nothing to sell the product.
So I'd like to see some actual stats for that ad you cite, because I doubt your claim. | |
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| | | | fiberguy2My views are my own. Premium Member join:2005-05-20 |
Re: LameYou can doubt all you want, and google is still your best friend. If you knew anything about advertising, you'd not be posting your message. (But, you seem to be an expert on every subject you speak of.)
There are plenty of documented facts on what a successful ad is to which you are more than welcome to spend your own time looking up to disprove me, and the entire industry.
Why don't you start with the very ad we're talking about. Second, look into the history of tacky ads.. I don't know about when you grew up, but I'm not going to do your home work. | |
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| jgegner join:2007-12-17 Bowling Green, KY |
to pnh102
It's bad enough that website owners put obnoxious ads on their sites (I use Firefox with Adblock Plus & NoScript to filter them out), now cable operators like Comcast want to shove even MORE ads in our faces, targeted to our interests?
This almost makes me want to dump cable and get DirecTV.
James | |
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| | openbox9 Premium Member join:2004-01-26 71144 |
openbox9
Premium Member
2008-Oct-5 1:52 pm
Re: LameYou don't think that if this concept proves itself that every pay TV provider out there will attempt similar tactics? The bottom line is that providers need to generate more revenue, and this is a potential method to do so. If I'm paying to advertise my wares, I'd much prefer to pay additional to advertise to a potential customer much more likely to pay for my goods rather than blanket ads to everyone in hopes that I may get lucky. Targeted TV advertising is a logical step just as targeted ads online are taking off too. | |
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to jgegner
said by jgegner:It's bad enough that website owners put obnoxious ads on their sites (I use Firefox with Adblock Plus & NoScript to filter them out), now cable operators like Comcast want to shove even MORE ads in our faces, targeted to our interests? This almost makes me want to dump cable and get DirecTV. James I do the same thing, AdBlock Plus & NoScript keeps the ads away I already switched from Comcast to DirecTV because DTV has more HD channels, and I save $20/month vs going w/ Comcast for less HD channels at more of a cost. I did however get Comcast's Business 16/2, as its the best I can get from Comcast or Qwest. [hijack] BTW, for those who didn't know, Comcast's Business account comes with access to an exchange server for your e-mail. Just thought some would like to know as I've told a few people and sold them JUST for that feature [/hijack] | |
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FFH5 Premium Member join:2002-03-03 Tavistock NJ 1 edit
1 recommendation |
FFH5
Premium Member
2008-Oct-5 10:36 am
What ads? DVR 30-sec skip works wondersI watch very few shows on TV in real-time. I use the DVR to record what I want and when playing back, I use the 30 sec skip feature to avoid ads.
The only time I see ads is on shows of live sporting events that I want to see live(go Eagles).
And I really don't care that the ads I do see are based on the fact that I live in an upscale neighborhood. BMW commercials instead of Kia commercials. | |
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| dadkinsCan you do Blu? MVM join:2003-09-26 Hercules, CA |
Re: What ads? DVR 30-sec skip works wondersMCE + VideoReDo = no commercials. | |
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I laughedincrease the relevancy of the TV advertising
Did anyone else laugh at this? | |
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| fiberguy2My views are my own. Premium Member join:2005-05-20 |
Re: I laughedsaid by Achtzehn:increase the relevancy of the TV advertisingDid anyone else laugh at this? Believe it or not, some people actually do like the ads they get. And with that, some people don't like to see ads that don't mean anything to them. Yea, that group will eventually weed out as times continue to change, but there still are those that do want to see them. Like TK Junk kinda said.. I'd rather see an ad for a BMW or a nice car and not Jo-Jo's discount bargain "buy our junk cars for twice the price" commercials.. OR, the pawn shops, Billy Bob's Check Cashing & BBQ ads.. etc. I'm not a fan of ads, BUT, there are local businesses that do put out ads that I DO want to see.. Kathie Griffin is coming to a theater in my area.. I didn't know it until I saw it on TV last night, actually , as I wasn't skipping ads on the DVR... go figure. Moral: There are always more than one side to the story and it's not always about one person or lifestyle as there are many... | |
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spewakR.I.P Dadkins Premium Member join:2001-08-07 Elk Grove, CA ·Consolidated Com..
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spewak
Premium Member
2008-Oct-5 11:02 am
Really?"Comcast is including a FAQ with the e-mail to customers, saying this new system will prove useful to customers "because time spent watching ads will be more meaningful." I am sure that like many others, I forward thru commercials anyway, meaningful or not! | |
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mememeandyouuuu
Anon
2008-Oct-5 11:14 am
This is so stupid!You know what? I'm not gonna go out and buy a new Toyota when I drive a Nissan just because I saw it on TV. I drink diet cola but I'm not gonna go out and buy diet Coke just because I saw it on TV when I prefer diet Pepsi! Any emails I get from this "Canoe" project will just be deleted.
Sometimes I just have to shake my head... Who are these idiots that sit around the conference table during the Wednesday morning managers meeting and think up these cocamammie ideas? | |
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| openbox9 Premium Member join:2004-01-26 71144 |
openbox9
Premium Member
2008-Oct-5 1:55 pm
Re: This is so stupid!said by mememeandyouuuu :
Sometimes I just have to shake my head... Who are these idiots that sit around the conference table during the Wednesday morning managers meeting and think up these cocamammie ideas? The same "idiots" that rake in cash hand over fist because a large portion of the sheep audience targeted by ads do purchase the products. That's why advertising still exists. | |
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| fiberguy2My views are my own. Premium Member join:2005-05-20 |
Re: Conoe???... and Comcast has "Comcast Spotlight" which targets consumers by "zones" or "areas".. has for almost a decade now. It's not the same thing. This is much more targeted. The Zone advertising is based on zip codes or boundaries. (Often the old HUB areas or head end areas that comprise the now larger conglomerate cable system) However, this lets them target the set top box directly in a much smaller, targeted area. Possibly could even give them, in the future, the ability to target those with one ad for you who has, say, a $180 a month cable bill, and a different ad for oyur actual neigbor who has a $60 a month cable bill. It's not the same thing. | |
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ctggzg Premium Member join:2005-02-11 USA |
ctggzg
Premium Member
2008-Oct-5 11:52 am
Addressable advertising pilots are dangerousLet humans fly the planes and not worry about spewing ads while they're doing it. | |
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| ctggzg |
ctggzg
Premium Member
2008-Oct-5 8:32 pm
Re: Addressable advertising pilots are dangerousNobody? | |
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Doesn't seem like a bad thingI'm too lazy to fast forward between ads but I do leave the room to tend to errands while the commercials are on.
Who knows, maybe this will increase the chances of me discovering a useful product ... hah
Most companies with enough money for a TV ad have a bad product, since they should have used that money on developing and manufacturing the product instead. | |
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gbh2o join:2000-12-18 Longs, SC |
gbh2o
Member
2008-Oct-5 12:15 pm
Name choiceI'll bet a respected news organization like canoe.ca really appreciates having their name recognition diluted by being associated with this gar-bage. Baltimore is not that far from their area of influence. | |
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| fiberguy2My views are my own. Premium Member join:2005-05-20 |
Re: Name choicesaid by gbh2o:I'll bet a respected news organization like canoe.ca really appreciates having their name recognition diluted by being associated with this gar-bage. Baltimore is not that far from their area of influence. Did you know about Canoe.ca prior to this? .. or did you just find them as you were searching google to find more information about this? (I put my money on the latter) I'm sure a news source in Canada and a Unites states video delivery, tv marketing / ad insertion system have much in common. | |
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big brothersSo they are serving each house with custom ads, or each headend/fibernode with custom ads? Remember federal law offers little to no protection for your cable TV viewing habits » caselaw.lp.findlaw.com/c ··· 551.htmlWe all know digital cable logs everything you do with your box. | |
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Matt3All noise, no signal. Premium Member join:2003-07-20 Jamestown, NC |
Matt3
Premium Member
2008-Oct-5 7:02 pm
NeatI think this is neat. I hate advertisements for restaurants and businesses that aren't local. | |
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Err? Adblock Firefox Extension (free)Works wonders. | |
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