Comcast to Test IP Video at MIT
Expanding Trials to Employees Later This Year
According to the Wall Street Journal
, Comcast is tinkering with an IP video delivery platform, allowing the cable company to deliver video to multiple devices while implementing more interactive content. The move mirrors are transition underway at Verizon
, who despite offering fiber to the home, only delivers widgets and video on demand via IP. In addition to more interactive content (and ads) for multiple devices, such services could allow both companies to ultimately offer service outside of their traditional TV footprints. Comcast will start testing IP video-delivery at the Massachusetts Institute of Technology this fall, and will expand the tests to Comcast employees later this year. "We want to deliver video everywhere people want to watch it," Comcast's president of converged products Sam Schwartz tells the Journal
. "We have to do a better job getting people to realize what they are paying us for."