site Search:


 
   
story category
Comcast's Massive Public Image Makeover
A kinder, friendlier Comcast...
by Karl Bode Monday 09-Mar-2009 tags: business · cable · consumers · Comcast
Comcast's public image has taken quite a beating the past few years, for things like their technicians' tendency to make bad headlines and their throttling of BitTorrent, to their use of consumer stand ins at a net neutrality hearing and the "hammer granny" episode. It's pretty clear that 2009 not only involves serious DOCSIS 3.0 upgrades, but Comcast attempting to improve their tarnished image, part of which involves a friendlier face over at Twitter and elsewhere. Advertising Age also explores how they've launched a new ad campaign aimed at crafting a funnier, friendlier public face via this advertisement. Of course Comcast's ads have been pretty funny and strange for years now, and it hasn't helped -- or as grandma used to say: actions speak louder than words.

view: topics flat text 
Post a:
page: 1 · 2

richdelb
Go Hawks Go
Premium
join:2003-01-22
Algonquin, IL

Bandwidth meter

Great Comcast. Wonderful. How about that bandwidth meter we have heard rumors about? (So we know how close the to cap we might be getting.) How about getting that up and online.
(I am just a bit tired of having to total up each PC. This SHOULD be a simple thing to do Comcast)

Hello?

jt45

@comcast.net

Re: Bandwidth meter

sound like you have a route. your route should have one that totals up all the data from all computers. you already have a bandwidth meter right in front of you face and dont even know it.

joetaxpayer
I'M Here Till Thursday

join:2001-09-07
Sudbury, MA
Reviews:
·Comcast

Re: Bandwidth meter

said by jt45 :

sound like you have a route. your route should have one that totals up all the data from all computers. you already have a bandwidth meter right in front of you face and dont even know it.
jt - right, but - I've not had a router issue in a long time, do I want to risk firmware that can mess up the router? This ignores Comcast responsibility, they are metering, they promised a meter, is it unreasonable to expect them to deliver the online meter?

BTW- I guess my usage at 40-50GB/mo, so I don't have a CAP issue, I'm just expecting Comcast to deliver on their promises.
comcastcares

join:2007-11-20
Philadelphia, PA

Re: Bandwidth meter

We are actively testing with employees right now. I will be happy to report back when I have an ETA

joetaxpayer
I'M Here Till Thursday

join:2001-09-07
Sudbury, MA
Reviews:
·Comcast

Re: Bandwidth meter

said by comcastcares:

We are actively testing with employees right now. I will be happy to report back when I have an ETA
Want to score big points? Offer this board's members a beta trial, before general public. It would get you candid feedback with a limited number of users before the big release.

richdelb
Go Hawks Go
Premium
join:2003-01-22
Algonquin, IL
All due respect, your "ETA" should have been the day Comcast started with the cap.

I have been watching and have not been over 35GB for a month for all my machines, total. This is NOT the point. Comcast put a cap there, they should provide their customers a meter to see where they are. The electric co does so. The Gas co does so. The town I live in has a water meter at the house.

Why is there no "meter" with cable?

I like Comcast and am happy with my connection, but the story is about Comcast's "image" and the lack of a meter is a CONSTANT irritant for me with Comcast.
hottboiinnc
ME

join:2003-10-15
Cleveland, OH

Re: Bandwidth meter

no you need to back and research a little bit. Comcast DID NOT put the cap in place. It was put in my people sueing Comcast. The court said sue/ask and you shall receive. Well you did. A cap. Now start thanking the people that wanted it.

Veritas_36

@charter.com

Re: Bandwidth meter

said by hottboiinnc:

Comcast DID NOT put the cap in place. It was put in my people sueing Comcast.
Please remind us why the people were suing Comcast. Oh wait - they were suing because a cap already existed! A cap that Comcast wouldn't make public. "Use you connection less or we'll disconnect your service - So how much am I allowed to use it? - Not gonna tell you, just use it less". Perhaps you need to go back and research a little bit - the cap existed for a long long time, it's the outrage of the customers that made Comcast finally tell the truth about it.
hottboiinnc
ME

join:2003-10-15
Cleveland, OH
Reviews:
·WOW Internet and..
·Time Warner Cable

1 edit

Re: Bandwidth meter

customers sued? Try only one. They post on here. Also the cap was between 300-500gigs per customer. NOT the 250gigs it is today. People asked for a hard cap and they got one, 250 freakin gigs. If you don't like it then sue the person that sued them.

And by the way other providers have the same soft cap. Maybe you should go read the AUP/TOS of RoadRunner. It's available at: help.rr.com. it does NOT give any hard limits either. that SAME AUPP and TOS is set in stone for EVERY customer who uses RR for their ISP regardless if they're a TWC or Insight customer.

sturmvogel
Obama '08

join:2008-02-07
Houston, TX

Re: Bandwidth meter

said by hottboiinnc:

And by the way other providers have the same soft cap. Maybe you should go read the AUP/TOS of RoadRunner. It's available at: help.rr.com. it does NOT give any hard limits either. that SAME AUPP and TOS is set in stone for EVERY customer who uses RR for their ISP regardless if they're a TWC or Insight customer.
The fact that other providers do the same wrong thing does not make it right.
--
Obama '08. Will help resolve the terrible broadband issues we have that put us so far behind other countries.
hottboiinnc
ME

join:2003-10-15
Cleveland, OH

Re: Bandwidth meter

its called read your contract and terms of use. if you don't like it don't sign up with the provider. instead of crying about it.

Don't have another provider start your own and compete.

sturmvogel
Obama '08

join:2008-02-07
Houston, TX
said by hottboiinnc:

no you need to back and research a little bit. Comcast DID NOT put the cap in place. It was put in my people sueing Comcast. The court said sue/ask and you shall receive. Well you did. A cap. Now start thanking the people that wanted it.
Comcast DID put the cap in place BEFORE any lawsuits. It was just NOT disclosed and they got in trouble with the Florida Attorney General for having a non-disclosed cap.

Nobody "wanted" the cap except Comcast. We just wanted to know what it was so we could comply with the policy.
--
Obama '08. Will help resolve the terrible broadband issues we have that put us so far behind other countries.

jadebangle
Premium
join:2007-05-22
00000
comcast do not really enforce cap it just their so you wouldn't be in their radar of excessive use
you have to be in their top 10 list of heavy user
thats way more then 250gb say 1-2TB a month!

rodriro

join:2007-05-21
Palo Alto, CA
Dear User,

You should build a pfSense box...»www.pfsense.org/ do it yourself, why do you need comcast? Click on the link or copy and paste it and read up on it. Here is a link with screen shots »www.pfsense.org/screenshots/

joetaxpayer
I'M Here Till Thursday

join:2001-09-07
Sudbury, MA
Reviews:
·Comcast

Re: Bandwidth meter

said by rodriro:

Dear User,

You should build a pfSense box...»www.pfsense.org/ do it yourself, why do you need comcast? Click on the link or copy and paste it and read up on it. Here is a link with screen shots »www.pfsense.org/screenshots/
No offense, but this is PC based? i.e. not a router firmware?
What good it this? How does it help those with TiVos, Xboxes, iPods, etc? It seems the meter is getting close, anyway.

cdru
Go Colts
Premium,MVM
join:2003-05-14
Fort Wayne, IN
kudos:5
Reviews:
·Frontier FiOS

Re: Bandwidth meter

pfSense is a *nix based router/firewall similar to monowall or smoothwall. It's not an embedded firmware like a typical router that you would buy from Linksys or DLink, but it's not an application either that you run under windows. Often people install it on an old PC although I suppose you probably could run it under a virtual machine. There are also several hardware appliances that are essesntially embedded computers that are capable of running pfSense (or other *nix based firewalls).

i1me2ao
Premium
join:2001-03-03
TEXAS

yea whatever

how about less talk and more action, that would work as makeover..
comcastcares

join:2007-11-20
Philadelphia, PA

Re: yea whatever

I agree it is important for Customers to feel the changes and continue to make. As an example we have implemented new technologies to better diagnose trouble and correct it right the first time. We are working to improve all aspects. Are we there yet? No but we are working hard towards it. I do look forward to you noticing these improvements.

Ex_customer

@sbcglobal.net

Re: yea whatever

Sorry, but that entire post reads like something the PR department scribbled on a bar napkin.

cdru
Go Colts
Premium,MVM
join:2003-05-14
Fort Wayne, IN
kudos:5
Reviews:
·Frontier FiOS

Re: yea whatever

said by Ex_customer :

Sorry, but that entire post reads like something the PR department scribbled on a bar napkin.
No offense to comcastcares See Profile, but what do you expect? It's an official company account, not some rogue employee. Did you think that that they would just come out and say "Your right, caps were the dumbest thing we ever did and we are fricking idiots. You probably should find a different ISP."?

At least they are making an attempt. Time will tell how successful the attempt is.
underthehood
Premium
join:2006-01-04

Re: yea whatever

said by cdru:

said by Ex_customer :

Sorry, but that entire post reads like something the PR department scribbled on a bar napkin.
No offense to comcastcares See Profile, but what do you expect? It's an official company account, not some rogue employee. Did you think that that they would just come out and say "Your right, caps were the dumbest thing we ever did and we are fricking idiots. You probably should find a different ISP."?

At least they are making an attempt. Time will tell how successful the attempt is.
I don't mind offending COmcastcares because I know they don't. All they want is send me the money. Call for service oh we can have someone between noon Tuesday & 5 pm Thursday. Yeah right they care alright........my a$$. Constant outages, slowdowns, caps on "unlimited" service, piss poor customer service rep attitudes, name it.
End of rant

Ebolla

join:2005-09-28
Dracut, MA

Re: yea whatever

I think you are confusing Comcast with a furniture delivery company on those arrival times.
Joe12345678

join:2003-07-22
Des Plaines, IL

they don't have anything cool to show off

I think there are like that as they don't have anything cool to show off Like Direct Tv dvr scheduler that has cool ad's to show it off.
devnuller

join:2006-06-10
Cambridge, MA

1 edit

Re: they don't have anything cool to show off

I think the Fancast stuff is pretty cool. Also the Comcast Tivo is pretty slick with the capability to use the Tivo search to find on-demand programing.

Transmaster
Don't Blame Me I Voted For Bill and Opus

join:2001-06-20
Cheyenne, WY

Before, and after pictures of Comcast's PR efforts


Before Comcast's PR efforts

After Comcast's PR effforts
Comcast should remember, You can't polish a turd, but Like Beavis they think it would be cool to try.
miscDude

join:2005-03-24
Hendersonville, NC

Re: Before, and after pictures of Comcast's PR efforts

»www.youtube.com/watch?v=hBj6PonX14A


Turd Polishing courtesy of Mythbusters....

ptrowski
Got Helix?
Premium
join:2005-03-14
Putnam, CT
kudos:4
Reviews:
·VOIPo
·Choice One Commu..

Re: Before, and after pictures of Comcast's PR efforts

said by miscDude:

(youtube clip)
Polishing courtesy of Mythbusters....
I was just thinking that as I saw it the other day. I guess you really can polish a turd!
--
"So, Lone Starr, now you see that evil will always triumph because good is dumb."

Have you been touched by his noodly appendage? »www.venganza.org

R4M0N
Brazilian Soccer Ownz Joo

join:2000-10-04
Glen Allen, VA
HAHAHAHA.... I just remembered why I loved that show so much and why I miss the Discovery Channel the most since I got rid of cable.
comcastcares

join:2007-11-20
Philadelphia, PA

Re: Before, and after pictures of Comcast's PR efforts

Mythbusters is a great show!

cdru
Go Colts
Premium,MVM
join:2003-05-14
Fort Wayne, IN
kudos:5
Reviews:
·Frontier FiOS

Re: Before, and after pictures of Comcast's PR efforts

said by comcastcares:

Mythbusters is a great show!
It's fun! It's educational! It's repulsively disgusting! What more can you ask for in a show!

billio

@rr.com
Hahaha. Dear god that's hilarious. I do not envy your job Comcast PR guy.

anon5498431

@comcast.net
Hahaha polish a turd its still a turd...

when I saw that comercial the first time... I was like wow... whats comcast smoking this time...

DarkLogix

join:2008-10-23
Baytown, TX
kudos:3

Re: they don't have anything cool to show off

Directv can also search shows with vod in the results for awhile

so ya Comcast doesn't really have any big cool thing to show off (other than soon to have the highest cap of them all)

ThrowDemsOut
If you can't convince 'em, confuse 'em
Premium
join:2002-03-03
Mullica Hill, NJ
kudos:4
said by devnuller:

I think the Fancast stuff is pretty cool. Also the Comcast Tivo is pretty slick with the capability to use the Tivo search to find on-demand programing.
Comcast has plenty to show off. BUT .... the biggest problem for Comcast is execution. It takes forever to roll out their changes. They come out with something new, advertise it like crazy, and then take 4 yrs to roll it out. Tivo on Comcast DVRs is a prime example. They announced it about 3 yrs ago, and it still hasn't reached a majority of their footprint.


--
My BLOG .. .. Internet News .. .. My Web Page

See 7 replies to this post

DaveDude
No Fear

join:1999-09-01
New Jersey
kudos:1
Reviews:
·ViaTalk
·Vonage
·Comcast

Words i like to hear

There are words i would like Comcast to say when i call them:

1. Yes we fully support cable card. When can we schedule an appointment, or would be interested in self-install over the internet.

2. Yes you can exchange your cable-modem, if its not working. There should be a 2 year rule for this.

3. We schedule in 2 hr timeframes. Which is best for you.

4. Its more important to us to serve you, then blast you with the same ads over and over. When you call us...
--
Communism doesn't work because people like to own stuff - Frank Zappa

AVonGauss
Premium,MVM
join:2007-11-01
Boynton Beach, FL

Re: Words i like to hear


Not to defend Comcast, but I am curious...

1) No disagreement here.

2) As far as I know, if you rent the modem from them you can swap it out at any time for any reason assuming that office has cable modems in stock. Like anything else, if you own it, you're responsible for it.

3) Does this vary by market? Unfortunately, recently I have had to have several tech visits, each time I was given a 3 hour window and each tech was always on time.

4) Haven't experienced that myself, but it would be annoying - but then again my local vet does the same thing with the allergy shots for pets.
comcastcares

join:2007-11-20
Philadelphia, PA
You can exchange your cable modem for any reason at your local office. I had one Customer that did not like the way it looked and swapped it for a new one. Self install on cable cards is available within some areas, most notable is the Bay area in California. It has been successful there and hopefully will continue to expand to other areas. We are working on something called dynamic dispatch which does allow shorter windows for tech visits. In fact many areas it is 2-3 hours now. I will be happy to share the feedback regarding the ads

fifty nine

join:2002-09-25
Sussex, NJ
kudos:1

Accurate depiction

The ad depicts a walled garden/gated community (sorta) and people in the comcast ad look like mindless zombies.

I'd say it's an accurate depiction. Anyone else?

Nightfall
My Goal Is To Deny Yours
Premium,MVM
join:2001-08-03
Grand Rapids, MI
Reviews:
·Site5.com
·Comcast
·Callcentric

Positive stories don't make the headlines

When a person has a pleasant support experience, they will tell 2-3 other people about it.

When a person had a horrible support experience, they will tell 20-30 other people about it.

I have had a couple bad support experiences from just about every ISP. For the most part though, it seems that I have very very good experiences when dealing with AT&T and Comcast HSI support. In the end, it all comes down to expectations and it seems that all ISPs could improve things by hiring more experienced customer care reps instead of customer care deflectors.
--
My domain - Nightfall.net
comcastcares

join:2007-11-20
Philadelphia, PA

Re: Positive stories don't make the headlines

I actually think a person with a negative experience will tell well over 30 people especially with the internet. Pete Blackshaw in his most recent book talks about a Customer with a bad experience telling 3000 (I believe it is even more).

In terms of getting better, I actually believe we have the right people, but we need to make sure they have the right tools to do it right the first time. We are implementing these tools and will work to create the right experience,

Morac

join:2001-08-30
Riverside, NJ
kudos:1

1 edit

This is what Comcast spends their time doing

»www.comcasttown.com/

Oh and it links with Facebook.

BF69
Premium
join:2004-07-28
Camden, TN

1 edit

here's an idea to win over the public

get rid of the caps.

See 21 replies to this post

spewak
R.I.P Dadkins
Premium
join:2001-08-07
Elk Grove, CA
kudos:1

Well..

At least the spot and corresponding website are more visually appealing than the 1960's inspired logo "It's Comcastic". I'm just sayin'!
--
The weekend is here, grab a can of beer!

Cheese
Premium
join:2003-10-26
Naples, FL
kudos:1

Hmmmm

C
O
M
C
A
S
T

/me whistles

funchords
Hello
Premium,MVM
join:2001-03-11
Yarmouth Port, MA
kudos:5

I sure hope Comcast is reading this ...

Many of the suggestions above are excellent.
AVonGauss
Premium,MVM
join:2007-11-01
Boynton Beach, FL

Re: I sure hope Comcast is reading this ...

Well, if this is a suggestions thread...

I think what would help in the short and long term is to simplify their currently more complicated pricing structure. Like the next customer, I will always take and appreciate the same for less cost, but what I am really referring to is how the pricing is structured. If I subscribe to a CATV tier, I probably want the same level of service on all televisions.

What most other providers seem to do is charge for the programming tier level (i.e. $65), and then you pay a lease fee for the equipment for each television (i.e. $5-$20) beyond the first. No additional fee adjustments, outlet charges or other complications.

Along that train of thought, use the same pricing structure and policies for all markets even if the actual price varies slightly by market. The Internet may have not brought us all together, but we do talk to each other a lot more.

I actually pulled out the rate card for my area while writing this, for "Cable Modem Lease Fee" there is annotation, "Fee per computer". Sigh. [R1-PBMC-0708]
comcastcares

join:2007-11-20
Philadelphia, PA
Of course we are!

lordfly

join:2000-10-12
Homestead, FL

Dumbest Ad

I again told my wife yesterday that the new Comcast ad sucks. I have to walk out of the room when it plays. I just can't stand it.

Fortunately, the last time I had cable was with Adelphia and that was almost 5 years ago.

sturmvogel
Obama '08

join:2008-02-07
Houston, TX

Re: Dumbest Ad

said by lordfly:

I again told my wife yesterday that the new Comcast ad sucks. I have to walk out of the room when it plays. I just can't stand it.

Fortunately, the last time I had cable was with Adelphia and that was almost 5 years ago.
I believe all the CC ads suck. I absolutely hate them. Annoying and retarded at a 5 year old level. Loud and obnoxious. I wish I had a choice for a different provider.
--
Obama '08. Will help resolve the terrible broadband issues we have that put us so far behind other countries.

cypherstream
Premium,MVM
join:2004-12-02
Reading, PA
kudos:3
It reminds me of the song at the end of Juno when Juno and her boyfriend are singing that song back and forth.

PJ D
Pull My Finger
Premium
join:2002-10-19
Washington
Some people may say the new ads are very artistic and all that, but I can't stand them. They are like a bad acid trip, just too bizarre for me.
--
There are times when I look at people and I see nothing worth liking.

screavic4
Premium
join:2006-08-11
Paron, AR
kudos:1

1 edit

Bandwidth monitoring

I noticed a few of you talking about bandwidth meters, I don't have comcast but wish I did even though they have a cap it wouldn't bother me cause it's better than most wireless carrier's caps.

There are some free tools you can setup on a in house machine that monitor bandwidth... I'm actually fixing to try out one on my wireless internet server cause there is a free edition.

It's AdventNet's OpUtils
»www.manageengine.com/products/op···dex.html

So far the above app requires SNMP

There are alot of free one's for Linux boxes.
rob316

join:2005-10-17
Carteret, NJ

IDIOTS

Hey Comcast stop spending money on your stupid commercials and twitter and upgrade your infrastructure instead YOU IDIOTS. We do not want to see nice friendly commercials we want HD.

See 13 replies to this post

dadkins
Can you do Blu?
Premium,MVM
join:2003-09-26
Hercules, CA
kudos:18

Looks fine to me!

Sorry if this irks anybody but, tough!

Comcast is fine!
All my services deliver at, and above, the claimed and expected levels.

Sorry if I don't jump on the Bash Comcast wagon... my services runs fine!

If, as some of you say, Comcast sucks, call in!
I'm sure they will drop you if you ask.
Regardless if there is another "viable" provider, it doesn't make any sense to keep paying for crap service if that is what you are getting.

*I* certainly wouldn't keep paying for crap.
I would rather do without instead of paying for poor service just for a reason to complain.

But that's just me, YMMV.
--
Think outside the Fox... Opera

See 19 replies to this post

comc_ast

@98.110.248.x

Annoying commercials

Are just as bad as the McDonald's wrapping fish commercial.
fiberguy
My views are my own.
Premium
join:2005-05-20
kudos:3

Re: Annoying commercials

said by comc_ast :

Are just as bad as the McDonald's wrapping fish commercial.
lol.. you guys, that complain about bad commercials, have NO idea how to advertise, do you?

Apparently you are getting a lesson in effective advertising! You now remember Mc Donalds, and Comcast is still on your mind, right? Effective commercials are not entertaining or necessarily get their message across.. the most effective commercial is one you remember.

Head on anyone?

... you just proved to any ad monster out there paying attention to consumers that they are doing their job.

And yes, the fish commercial is horrible.. but now I'm hungry for 2 Filet-o-fish for $3.33 now too..

Scree
In the pipe 5 by 5

join:2001-04-24
Mount Laurel, NJ

1 edit

Re: Annoying commercials

Yes the absolute best advertising = the most annoying memories one is made to have. Sure don't mean it's good though. LOL
fiberguy
My views are my own.
Premium
join:2005-05-20
kudos:3

Re: Annoying commercials

Let me say this... if I hear another one of those "$5 foot longs" commercials, I'm not going to have an appetite.. but I sure remember them..

Come to think of it, Subway seems to have some of the most annoying commercials of them all from the fireman, to Jared, now to the Broadway singers rushing into the restaurant singing $5 foot longs.. but you know what?? cant get that """ out of my mind now. lol

and they still have okay subs.

jim_

@eliablehosting.com

cap

HEY COMCAST;
HOW ABOUT YOU GET RID OF THE FU****G MONTHLY CAPS
HOW ABOUT THAT EH ?

Magou

@telus.net

Step 1

Increase the cap from 250 by say 25% or something just to look like your keeping up with today's needs. Most people don't use that much anyway. Plus it will make you look competitive in times where other isps are trying to lower caps to redonkulus levels.
tmc8080

join:2004-04-24
Brooklyn, NY
Reviews:
·Verizon FiOS

the market will dictate change, it begins with YOU!

you must stop buying broadband and vote with your dollars.. either go to the telco for broadband or start your own municipal deployments! comcast will not stop their change in terms of service until it hurts them in the wallet. screw their docsis 3.0 deployments, what good will it do when they have NO CUSTOMERS LEFT! Comcast can take the billions spent on it and flush it down the toilet, that's what they can do with it!
JerryTimes

join:2002-01-09
Roseville, MI

caps

Where I live every service provider from what I know caps their service.

Saturday, 11-Feb 23:22:58 Terms of Use & Privacy | feedback | contact | Hosting by nac.net - DSL,Hosting & Co-lo
over 12.5 years online! © 1999-2012 dslreports.com.