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Cox DVR Soon Available in More Than 95 Percent of Markets
by Smokey 09:21AM Saturday Jul 31 2004
ATLANTA--(BUSINESS WIRE)--July 27, 2004--Cox Communications (NYSE: COX) announced today that customers in more than 95 percent of its markets will have access to digital video recorder (DVR) service by the end of 2004. Upcoming market launches include Orange County, Calif.; Omaha, Neb; Roanoke and Hampton Roads, Va.; New England; New Orleans and Baton Rouge, La.; Macon, Ga.; Tulsa, Okla. and Middle America Cox. DVR service in these markets will be delivered via the Motorola DCT-6412 set-top box.

"Our earlier market launches proved that DVR service greatly enhances our customer's viewing experience," said David Pugliese, Vice President of Product Marketing and Management. "With a DVR solution now available on the Motorola set-top box, we feel it is critical to make this exciting new service available to our customers as quickly as possible to further reinforce the value of Cox Digital Cable service."

Using Scientific-Atlanta technology, Cox first launched DVR service in its Gainesville, Fla. and Northern Virginia markets in early 2003. Early Cox research showed that 93 percent of Cox DVR customers have recommended or plan to recommend the product to a friend. Research also shows that the service strongly increases a customer's overall satisfaction with Cox. When Cox launched DVR service in Kansas earlier this month, its first DVR market using Motorola technology, it had more than 2,000 preorders for the service.

"In every market previously launched, customers have been lined up on a waiting list for this product," said Lisa Pickelsimer, Director of Video Product Development. "Word is out that DVR can change the way people watch television, making it more convenient and more personal. We felt it was important to get this product to market as quickly as we could in order to put this cutting edge technology to work for our customers."

Cox provides DVR service through both Motorola and Scientific-Atlanta platforms. Customers are not required to make expensive up front equipment purchases as is often required from other DVR providers. Customers can receive digital cable, DVR and high-definition television all through one box. DVR service is offered as an extension to Cox Digital Cable service.

"These upcoming launches solidify Cox's commitment to bringing our customers the most innovative technology available to enhance their digital experience," added Pugliese. "Cox customers realize that they don't have to look very far to fill all of their entertainment and communications needs. We can offer the most basic of services as well as the most advanced, all from one company, all on one bill."

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