In the recent 700Mhz auction, Cox Communications won 14 Block A and eight Block B licenses for bids totaling roughly $304 million. While Cox hasn't publicly stated what they plan to do with this spectrum, the geographic limitations of the spectrum mirrors their existing cable footprint -- leading to obvious speculation that the company will be offering wireless broadband before too long. Likely targets are their largest metro markets: San Diego, Phoenix, Las Vegas, Pensacola, Florida, and Norfolk/Virginia Beach, Virginia. As a private company, Cox doesn't have to worry (as much) about the plan dragging down their share price (rumors of wireless ambitions hit Comcast stock hard in 2007).