In 2008's 700 MHz Advanced Wireless Services (AWS) spectrum auction, Cox Communications won 14 Block A and 8 Block B licenses for bids totaling $304 million. Through a joint venture with Sprint and several other cable companies, Cox also spent $2.37 billion to buy 137 AWS licenses. If those acquisitions didn't make it obvious, Cox is planning to become a wireless voice/broadband carrier. Unlike Comcast and Time Warner Cable however, Cox wants to do more than just resell existing service -- they want to build a wireless network.

That build is well underway, but so far Cox has been quiet about specific details for the service. In December the company did announce that the service would first go live in 2010 Hampton Roads, Virginia; Omaha, Nebraska, and Orange County, California. This week they've announced that the first of those markets will go live in March.

"In our initial markets, we are leveraging Sprint's 3G CDMA network and assets to get to market quicker, while managing every aspect of the service ourselves," Cox tells Broadband Reports. "In parallel, we are building our own wireless network with 3G CDMA for additional market launches that we'll announce in the future," says the cable company. Cox also tells us that they're currently testing LTE technology, for a migration to the faster service sometime down the road.

There's still no word on pricing, but Cox has launched a new website that laments the "unfairness" of current wireless industry overages and pricing. The website offers users a free On Demand movie to customers who sign up for more information, and promises users the service will come with "unbelievably fair wireless plans." We'll see how well that promise holds up in just a few months.