DirecTV Narrows Release Window With $30 Films
Movies Ten Weeks After Theatrical Release
by Karl Bode 09:23AM Wednesday Apr 20 2011 Tipped by AndyDufresne
We mentioned this was coming last year
, and now DirecTV is the first of several cable TV companies that plan to try and narrow the theater to VOD release window by offering films just 10 weeks after a film's theatrical release. However, that expedited release date is going to come at a steep premium many consumers won't be willing to pay. According to Bloomberg
, DirecTV will offer a 48-hour rental of Sony's "Just Go With It" for $30 -- ten weeks after the film premieres in theaters. The Studios are hoping to lessen the impact such services have had on DVD sales -- but that whopping $30 price tag suggests they remain somewhat out of sync with consumers. The films are only available to DirecTV customers with high-definition tuners equipped with digital video recorders, and the films will be available in two week windows.