DirecTV Posts First Ever Quarterly Subscriber Net Loss
Blames Stricter Credit Policies, Focus on High End Subs
Following on the heels of continued cable subscriber losses at Comcast
and Time Warner Cable
, DirecTV's earnings
out today indicate the company saw their first ever net loss in TV viewers. DirecTV lost 52,000 subscribers during the quarter, which was significantly more than analyst expectations. In their earnings call, DirecTV blamed stricter credit policies and its focus on higher paying subscribers for the decline (just don't mention cord cutting, whatever you do). Just like Comcast and Time Warner Cable the customer dip isn't hurting DirecTV's wallet just yet, with the company still seeing a 7% revenue jump of $5.65 billion, and a net profit of $604 million.