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DirecTV's NFL Exclusive Could Finally Die
Company Says They'll Walk if NFL Asks Too Much
by Karl Bode 12:41PM Friday Mar 08 2013
DirecTV really had to work hard to meet the NFL's demand for the company's last exclusive arrangement with the league, which allows DirecTV to be the exclusive alternative broadcaster of all NFL games via their Sunday Ticket package. Now it appears that DirecTV's NFL deal could die after it expires at the end of 2014. DirecTV CFO Pat Doyle this week stated that DirecTV will walk if rates get too high, something that would be refreshing to millions of NFL fans who would love the league to join us in 2013 with broader broadband streaming options. That could just be pre-negotiation posturing, but while we're dreaming, perhaps EA's exclusive NFL video game licensing arrangement can also go play in traffic.

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topics flat nest 

tshirt
Premium
join:2004-07-11
Snohomish, WA
kudos:5

1 recommendation

that DirecTV will walk if rates get too high,

Please do! in fact, demand a price reduction for all NFL broadcasts.
Teams (and players) are demanding too much. (must be the brain injuries )

DataRiker
Premium
join:2002-05-19
00000

Re: that DirecTV will walk if rates get too high,

get a stream torrent client and all games are live and FREE.

ITALIAN926

join:2003-08-16
kudos:2

Re: that DirecTV will walk if rates get too high,

Youre such a winner.

tshirt
Premium
join:2004-07-11
Snohomish, WA
kudos:5
Reviews:
·Comcast

1 recommendation

said by DataRiker:

get a stream torrent client and all games are live and FREE.

I don't even have DTV. (my comment was about the EXCESSIVE expense of SPORTS getting piled on to all "CATV" accounts)

I don't even care about sports beyond the local teams, which always sell out here and always are free on local TV.
BUT I certainly wouldn't STEAL proprietary program via torrent or other method.

I certainly disagree with your contention that it is OK to steal content that
A) YOU think is "must have" but "too expensive".
Try doing without.

DataRiker
Premium
join:2002-05-19
00000

2 edits

Re: that DirecTV will walk if rates get too high,

Thanks for the advice, but I have never considered copying something stealing.

KrK
Heavy Artillery For The Little Guy
Premium
join:2000-01-17
Tulsa, OK
Hell. It's about time!

DataRiker
Premium
join:2002-05-19
00000

1 edit
We should probably give him a break.

Demonizing other people all the time must grow tiresome.

ITALIAN926

join:2003-08-16
kudos:2

Re: that DirecTV will walk if rates get too high,

LOL Demonizing. and who is "WE"?

Please tell me. What makes YOU so special that youre exempt from all the rules that most of us follow? Hmmm ?

FFH5
Premium
join:2002-03-03
Tavistock NJ
kudos:5

NFL pkg not for 1 team fans

I never got the allure of the NFL package. I like NFL football, but basically follow my home team(the Eagles) until playoff time. And all those playoff games are free and on the main network channels. So even if it is available elsewhere, besides DirecTV, I won't be subscribing.
--
Senate - get off your butts and actually create a budget that has spending cuts 3x the amount of tax increases like you promised.

heebz6020

join:2001-03-10
Milwaukee, WI

Re: NFL pkg not for 1 team fans

Thats fine and well but if you were out of market for your home team, how much would you be willing to pay for watching your team ? For me I would pay damn near any price with in reason to be able to follow my team.
However since I am not in the situation, the Sunday Ticket doesnt really do anything for me. I used to have it, and honestly watched it little. The best games (for the most part) are already on national TV. The best bet would be to stop the exclusive with the NFL....let everyone on in the deal, and have each provider charge what they need to charge for it. There is still a market for the Ticket, but the exclusive is just getting to be too expensive unless you are the true out of market fan.
--
Sometimes it's easier to beg for forgiveness than to ask for permission.....
decifal

join:2007-03-10
Bon Aqua, TN
kudos:1

Re: NFL pkg not for 1 team fans

I personally like the patriots and Titans, usually the titans fall out before playoffs (i know, they suck atm, but maybe in a couple years).. But there is a limit to what i'd pay to watch all the games of both teams... Theres just a cutt off for the sake of reason... Not to mention other crap i'd rather do with the money.. If i'm priced out of enjoying the games, heck with it all. I'll move on
Joe12345678

join:2003-07-22
Des Plaines, IL

1 recommendation

cable wanted 1 team plans in the past and the NFL did not really like that idea.

If we end the exclusive part maybe some one can offer some think like the rogers super sports pack.

FFH5
Premium
join:2002-03-03
Tavistock NJ
kudos:5

Re: NFL pkg not for 1 team fans

said by Joe12345678:

cable wanted 1 team plans in the past and the NFL did not really like that idea.

For people who have moved from their home areas(like all those in Northern cities) to places like Florida & Arizona, a 1 team plan that could be subscribed to would be very popular.
--
Senate - get off your butts and actually create a budget that has spending cuts 3x the amount of tax increases like you promised.

Bill Neilson
Premium
join:2009-07-08
Arlington, VA

My only reason for staying with DirecTV is the NFL

as I am in a city where my team is not the main one...and I want to see them every week.

I suspect this is all a bunch of garbage...DirecTV knows it, imo...and they will keep it going

newview
Ex .. Ex .. Exactly
Premium
join:2001-10-01
Parsonsburg, MD
kudos:1
Reviews:
·DIRECTV
·Comcast

Just remember those words Pat

quote:
DirecTV CFO Pat Doyle this week stated that DirecTV will walk if rates get too high,
DirecTV needs to remember that their subscriber's feel the EXACT same way.

I was a proponent of DIRCTV dropping Viacom back when they had their retransmission dispute, but no ... they kept that lousy network and then we had a DirecTV rate increase not long afterward.
ISurfTooMuch

join:2007-04-23
Tuscaloosa, AL

Re: Just remember those words Pat

I think what's happening is that the NFL is demanding extra money from DirecTV in order to keep the package an exclusive. So, even if DirecTV walks away from that, they may continue to carry it, just not exclusively. Unless, of course, someone else gets exclusive rights. I could see Comcast snagging it and then selling rights to other cable companies that don't compete with them geographically.

Personally, though, I couldn't care less. Pro sports are all just a bunch of millionaire players on teams owned by billionaire owners, all demanding more and more money from people in order to watch.

newview
Ex .. Ex .. Exactly
Premium
join:2001-10-01
Parsonsburg, MD
kudos:1
Reviews:
·DIRECTV
·Comcast

1 recommendation

Re: Just remember those words Pat

It would suit me fine for DirecTV to offer a package devoid of sports ... with a corresponding $20-a-month rate decrease. I watch a LOT of sports ... the local boys & girls high school & college football and basketball teams ... not the overpaid and pampered "athletes" we see on sports networks & in the criminal justice system today.
Joe12345678

join:2003-07-22
Des Plaines, IL
and comcast will have to do some big work to fit it in HD and the NFL wants all games in HD.

Also can comcast really do want it takes to get in to the bar scene there NHL CI HD, NBA LP HD, MLB EI HD sucks.
ISurfTooMuch

join:2007-04-23
Tuscaloosa, AL

Re: Just remember those words Pat

But is there a minimum bitrate required by the NFL? Comcast will likely do just what the sat providers are doing: add more compression to all channels and make it fit, quality be damned.

As for the bar scene, well, if Comcast were to get exclusive rights, the bars won't have a choice in the matter. And, as long as the NFL and Comcast are getting paid, they won't really care how unhappy the bar owners or patrons may be.

bobjohnson
Premium
join:2007-02-03
Orlando, FL
Reviews:
·AT&T U-Verse
·T-Mobile US

Re: Just remember those words Pat

said by ISurfTooMuch:

As for the bar scene, well, if Comcast were to get exclusive rights, the bars won't have a choice in the matter. And, as long as the NFL and Comcast are getting paid, they won't really care how unhappy the bar owners or patrons may be.

This is what would make it not work for a cableco exclusive. The commercial customers use this more than any residential customers ever will. The NFL isn't gonna alienate over half the country that already pays for it.
--

Happydude32
Premium
join:2005-07-16
kudos:1
said by ISurfTooMuch:

I think what's happening is that the NFL is demanding extra money from DirecTV in order to keep the package an exclusive. So, even if DirecTV walks away from that, they may continue to carry it, just not exclusively. Unless, of course, someone else gets exclusive rights. I could see Comcast snagging it and then selling rights to other cable companies that don't compete with them geographically.

More than likely it would be through iNDemand, the partnership made up of Comcast, Time Warner and Cox. Cable companies don’t have the national footprint that DirecTV does, and iNDemand has been a successful way for most of the cable companies to get PPV movies, WWE, UFC and the other four sports season packages no matter who your cable provider is.

The big key here, is does it make business sense for cable companies to offer NFL Sunday Ticket, and the simple answer is, no. It does not. DirecTV does not make much money on NFL Sunday Ticket for residential subscribers. That’s why the either give it away for free to new subscribers for the first year, or give decent deals to other subs. The big money comes from commercial subscriptions. The prices are listed on the DirecTV For Business website, last year, they charged a minimum of $1000 to commercial subscribers for NFL ST. And the price only continues to rise, maxing out at like $52,000, based on the maximum fire code occupancy of the establishment. That is where the money is.

Now, if DirecTV gave up their exclusivity and NFL Sunday Ticket were opened up to cable companies (because lets face it, Dish Network hates us sports fans, so there’s no point in bringing them into the discussion), would the cable companies be able to get enough of a subscriber base to make it worth it? Taking into account what I said above, DirecTV pretty much owns the commercial market because of their rich history in providing premium sports coverage. How many places would be willing to switch to cable, especially if the price were the same. And I would assume your big chains like Applebees and Chili’s all have well established relationships with DirecTV. Why pay 15 different cable companies across the country for NFL ST, when you can just cut one check to DirecTV?

I would really like to see NFL ST on cable. I would probably dump my DirecTV subscription as that along with the limited 3D content are the main reasons I continue to be with both providers. But I don’t think it will ever happen. iNDemand has been doing a great job with the other four sports packages, but more dual feeds, especially in HD are needed. I’d love to see what they would do with NFL Sunday Ticket, although I did use the two things that iNDemand probably wouldn’t offer quite a bit. That would be tablet streaming and the Mix channel.
--
Dale Jr, Riding Daddys Coattails Since February 18, 2001!
apple4ever

join:2002-06-16
Lancaster, PA

Re: Just remember those words Pat

"The big key here, is does it make business sense for cable companies to offer NFL Sunday Ticket, and the simple answer is, no. It does not."

Are you kidding me? Of course it makes business sense! Football is a HUGE money maker. There are ton of people on cable that would pay for NFL Sunday Ticket. There is a reason that Comcast tried HARD last time to get it. Don't forgot that a major part of the reason Comcast fought with the NFL Network was to get the Sunday Ticket. If the NFL would have offered that, the NFL Network would be like ESPN is now- on basic cable.

As far bars- a lot of them ALREADY have two carriers. One for their local TV sports coverage via cable, and one for sports packages via DirectTV . So by the Sunday Ticket going to cable, cable would pick up that extra income.

So yeah, you are totally wrong.
Happydude32
Premium
join:2005-07-16
kudos:1

1 edit

Re: Just remember those words Pat

I don’t frequent bars too often, but when I go to places like Chilis, Quaker Steak & Lube and TGI Fridays, there is only one TV provider and that is DirecTV for both local and out of market sports. You need to think outside of your box. Being 75 miles or so from Philadelphia, you’re probably claimed by the Philly sports teams. In Eastern PA and South Jersey, I can see where it would make sense to have both cable and DirecTV as Comcast Sports Net Philly is not on satellite. Same holds true for CSN Northwest in Oregon. Outside of these two situations, I cannot think of why any sports bar and grille would have both DirecTV and cable, as DirecTV carries all of the other RSNs.

Cable TV really has no presence in commercial settings, especially larger ones. If you need proof, just go to an area not claimed by Portland or Philadelphia teams and look at the roofs. I’m not saying there are no bars that have cable but I can tell you it’s rare. A few years ago when DirecTV dropped Versus (NBC Sports Network) for a few months, a buddy and me went to about 10 places to try to watch a Sabres game before we gave up as they all had DirecTV.

Fact – Cable has a very small portion of the commercial TV subscription market share
Fact – DirecTV has been the TV sports leader since their inception in 1994
Fact – DirecTV makes much more money off of commercial subscriptions then residential
Fact – NFL Sunday Ticket is the crown jewel of DirecTV. Despite what the article says, I doubt it will be easy for DirecTV to give that up

I don’t see how I’m totally wrong in saying it makes no business sense whatsoever for cable to get NFL Sunday Ticket. The last agreement had DirecTV paying a billion dollars a year for Sunday Ticket. Sure some residential subscribers would switch back to cable, sure you’d get some first time NFL ST subscribers, a few bars that have cable would get it and a bunch of places in Philly would ditch DirecTV. But using a billion dollars a season as a ball park figure, how could that be justified? That billion dollar figure is inflated because of includes the price of DirecTV’s exclusivity but at the same time, the price of NFL ST to provider will increase, so I’m figuring it would be a wash.

It doesn’t take a rocket scientist to come to the conclusion that the cable companies could never break even. I would assume that DirecTV and cable would have the same pricing structure. What the cable companies could do is drop the price of their commercial packages and keep ST at the $1,000 minimum price. Every sports bar and grille has ESPN. I believe the ESPN family of channels on DirecTV starts out at around $55/month for commercial. Not sure how the cable companies charge for it, but maybe if they charged lower base rates, they could steal some commercial business away. Who knows. But the bottom line is it makes no sense for cable to go after NFL ST from a business standpoint, unless someone wants to go bankrupt. And I don’t think for one iota of a second that when Comcast put in a bid for NFL Sunday Ticket that they were at all serious. It was a halfhearted attempt. Look how hard iNDemand fought to keep MLB Extra Innings a few years ago, now that was real. Comcast and NFL ST, not so much.
--
Dale Jr, Riding Daddys Coattails Since February 18, 2001!
elray

join:2000-12-16
Santa Monica, CA

Meaningless Posturing

None of the pay-tv providers have the guts to actually take the risk on losing customers.
tanzam75

join:2012-07-19

Re: Meaningless Posturing

said by elray:

None of the pay-tv providers have the guts to actually take the risk on losing customers.

DISH has. In past carriage disputes, they've dropped a number of channels to prove that they aren't bluffing.
scooper

join:2000-07-11
Youngsville, NC
kudos:2

Re: Meaningless Posturing

Nobody screws with Dish - if they say they will drop if negotiations aren't reasonable - they have and will drop the content provider.
BiggA

join:2005-11-23
EARTH

Re: Meaningless Posturing

Don't mess with Charlie. DISH has been in a carriage dispute, or rather cold-war-esque standoff with YES for like what, 10 years, seriously hurting DISH in DMA #1.

It's too bad the cable carriers can't get together to force the content providers to charge more reasonable rates. The content providers are out of control, and we, as consumers are paying the price.
elray

join:2000-12-16
Santa Monica, CA
Reviews:
·Time Warner Cable
·EarthLink
said by tanzam75:

said by elray:

None of the pay-tv providers have the guts to actually take the risk on losing customers.

DISH has. In past carriage disputes, they've dropped a number of channels to prove that they aren't bluffing.

What significant channels does DISH no longer carry?
tanzam75

join:2012-07-19

Re: Meaningless Posturing

said by elray:

What significant channels does DISH no longer carry?

You're asking the wrong question.

Just in the past couple of years -- DISH has dropped AMC, National Geographic, Fox Sports, and various local channels.

The reason that DISH gets these channels back is that the content owners respond by moderating their demands. DISH does not just back down -- they'd rather take the subscriber loss than pay the extra fees. By dropping the channels, DISH shows that it is not bluffing, and thereby secures lower rates when they finally do reach an agreement.

Remember that DISH has the advantage of knowing exactly which channels their customers watch. They know which channels are not carrying their weight in terms of viewership, compared to the fee that the content owner is demanding.
elray

join:2000-12-16
Santa Monica, CA

Re: Meaningless Posturing

No, I asked the right question.

If they took those channels back, then Dish blinked.

They're not willing to risk losing their customers.

IowaCowboy
Iowa native
Premium
join:2010-10-16
Springfield, MA
kudos:1
Reviews:
·Verizon Broadban..
·Comcast

Chicago Cubs

I am a Chicago Cubs fan even though I live in Red Sox territory although I am not willing to pay a premium to watch the games.

Comcast does offer MLB Extra Innings. Maybe NFL Sunday Ticket will come to Comcast. My mother's friend is a Vikings fan even though he is a Springfield (MA) native, maybe he'll get NFL Sunday Ticket if that comes to Comcast.

There are instances where Sattellite cannot be installed such as on the north or east side of a multiple dwelling unit. Tenants do have some rights when it comes to installing DirecTV but if that "exclusive use" area falls on the wrong side of the building, then you're our of luck. I live in a rental and I used to have DirecTV but it is cheaper to bundle phone and Internet with Comcast. Our building is a townhouse style duplex so our side of the building is considered exclusive use. The landlord is kind of angry (not at me but at Comcast) at the fact Comcast cut corners when replacing the drops by not doing it properly (pulled behind the house on my side and an overhead line on the other unit).
--
I've experienced ImOn (when they were McLeod USA), Mediacom, Comcast, and Time Warner. They are much better than broadcast TV.

I have not and will not cut the cord.

tito79

join:2010-03-14
Brewster, NY
kudos:1

Re: Chicago Cubs

Why keep the nfl with directv when you can have multiple franchise revenue with companies actually want the content.

John97
Over The Hills And Far Away
Premium
join:2000-11-14
Spring Hill, FL
kudos:1
Reviews:
·Bright House
·ooma

One of the reasons I got DTV was for Sunday Ticket...

As a Philadelphia Eagles fan who relocated to Florida, I would be SOL in terms of watching my team play if not for being a DTV Sunday Ticket subscriber.

If it goes away, I don't know that I'd keep DTV. I could save money by switching to cable where I already get my internet and phone service.
--
So put me on a highway, and show me a sign.
And take it to the limit one more time...

baineschile
2600 ways to live
Premium
join:2008-05-10
Sterling Heights, MI

RedZone

Ill say it. Now that other companies have RedZone, I believe there will be less of a demand for the Sunday Ticket.

•••

Eddy120876

join:2009-02-16
Bronx, NY

Sunday ticket gone...so will be the allure to ditch cable

Directv has the only package a true NFL fan wants and needs. This coming from a Pats fan living in NYC that has to deal with jets games instead of my pats(even when the jets are horrible CBS will carry the game instead of the Pats or any other AFC team)
aguiar0016

join:2006-01-23
New Bedford, MA

it's ok

Sunday Ticket is a nice package if you want to watch teams that don't show regularly in your area. If your a local fan then there is no need for it.
Team packages would be a good idea, but then revenue goes down and we know that no one wants that to happen.
the game mix channel is the real feature I like to watch when my team isn't on.

88615298
Premium
join:2004-07-28
West Tenness

Re: it's ok

said by aguiar0016:

Sunday Ticket is a nice package if you want to watch teams that don't show regularly in your area. If your a local fan then there is no need for it.
Team packages would be a good idea, but then revenue goes down and we know that no one wants that to happen.

Why would it go down? I'm a Bucs fan that doesn't live near Tampa if I'm lucky I get to see 3 maybe 4 games a year. IF I'm lucky. I'm not paying $300+ a year to see 12 or 13 games. Offer me a package of $10 per game and I'll bite. That's EXTRA revenue for the NFL not LESS. Sure they'll be some that would drop form the full package to game package but that would be negated by people like me that would actually get Sunday Ticket for the first time.

chip89
Premium
join:2012-07-05
Independence, OH

this would be a good thing.

If directv does't renew the arrangement this will be a good thing. People in Canada at lest have something better than we can get!

baineschile
2600 ways to live
Premium
join:2008-05-10
Sterling Heights, MI

1 recommendation

Re: this would be a good thing.

People in Canada dont have real American football.

Simba7
I Void Warranties

join:2003-03-24
Billings, MT

Re: this would be a good thing.

said by baineschile:

People in Canada dont have real American football.

We don't even have real "American football" anymore. Too many damn rules.

cousintim

join:2004-10-10
Dallas, TX

Charging More for Less

With the NFL now broadcasting three afternoon games to all markets on Sunday and the addition of the Thursday night NFL Network package, the number of games exclusive to Sunday Ticket has decreased since DirecTV signed the last contract.

•••

patsfan

@charter.com

If they allowed streaming of local games

I'd sign up. I got NFL Sunday Ticket for free when I moved this summer. The only reason I thought it would be good was that I'm often at the kids soccer games during football games so I figured that I'd just stream it but you can't stream games that are being shown on your local channel making the package all but worthless to me.