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Dish: CBS Forced Actress to Delete Tweet Praising Hopper DVR
Bringing Yet More Free Publicity to Hopper DVR
by Karl Bode 12:55PM Thursday Feb 28 2013
CBS's existing legal efforts to scuttle Dish's Hopper ad-skipping DVR just got slightly more ridiculous. Back in January CBS shot itself in the public relations foot by injecting itself into CNET's editorial standards, demanding the news outlet pull a CES award for the device -- and avoid reviewing it -- ever. The move resulted in a month-long PR beating and CNET being booted by CES as the promoted news outlet for the show.

Click for full size
CBS's actions of course brought more attention and free advertising to Hopper than previously possible. Showing they've learned nothing (or that their lawyers need hobbies), CBS is now under fire for forcing one of the network's actors to delete a Tweet promoting the new Hopper DVR. "The Big Bang Theory" actress Kaley Cuoco apparently Tweeted some sponsored support for Dish's DVR, which CBS then allegedly demanded she delete (she did).

So, Dish paid (I assume) a high-profile CBS actress to promote a product CBS is suing to destroy, then was able to issue a statement arguing that CBS was conducting a "war on progress":
quote:
CBS late yesterday continued its war on progress. The network demanded that “The Big Bang Theory” star Kaley Cuoco remove from Twitter a sponsored tweet she posted earlier in the day endorsing DISH’s Hopper Whole-Home HD DVR. "It’s disappointing that CBS – once the exemplar of editorial independence and innovation – continues to use its heavy hand to hold back progress from consumers," said Joe Clayton, DISH president and CEO.
At this point probably the best thing CBS could do to limit the promotion of the Hopper DVR -- is to simply stop moving or talking.

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Karride
Slower Traffic Keep Right
Premium
join:2000-04-17
Germantown, TN

1 recommendation

Maybe its time to switch...

CBS is making me want to tear down my SageTV environment and switch to the hopper, just to support Dish's device.

george357
Premium
join:2009-09-18
Weaverville, NC
kudos:1

1 recommendation

Re: Maybe its time to switch...

I was thinking along similar lines myself!

PapaMidnight

join:2009-01-13
Baltimore, MD

1 recommendation

said by Karride:

CBS is making me want to tear down my SageTV environment and switch to the hopper, just to support Dish's device.

Greetings fellow SageTV owner

I actually have both SageTV (and multiple clients) and the Gen-1 Hopper.

battleop

join:2005-09-28
00000

This may be a little different..

If she is employed directly by CBS and she has a contract that forbids her from being paid to endorse products then they have the right to do this. IF there is no contract that forbids this then it's complete bullshit.
--
I do not, have not, and will not work for AT&T/Comcast/Verizon/Charter or similar sized company.

FFH
Premium
join:2002-03-03
Tavistock NJ
kudos:5

Re: This may be a little different..

said by battleop:

has a contract that forbids her from being paid to endorse products

Or the contract allows her to endorse products - but giving CBS refusal rights for products that they don't approve of. For example: she could not endorse a prostitution ranch in Nevada or even worse - anything pushed by a competitor like Dish.
--
I will be perfectly happy if the budget cuts specified in the Budget Control Act go into effect. 3 cheers for the sequester. Take the money from the drunken federal spenders.

FFH
Premium
join:2002-03-03
Tavistock NJ
kudos:5

1 recommendation

Re: This may be a little different..

said by FFH:

Or the contract allows her to endorse products - but giving CBS refusal rights for products that they don't approve of.

Dish certainly isn't the only company Cuoco shills for. She appeared in a Super Bowl ad for Toyota, and has also endorsed Priceline in ads alongside William Shatner

So she can do ads unless CBS says no.
--
I will be perfectly happy if the budget cuts specified in the Budget Control Act go into effect. 3 cheers for the sequester. Take the money from the drunken federal spenders.
jjeffeory

join:2002-12-04
USA

1 recommendation

You're comparing a whore house to the Hopper?

LOL

FFH
Premium
join:2002-03-03
Tavistock NJ
kudos:5

1 recommendation

Re: This may be a little different..

said by jjeffeory:

You're comparing a whore house to the Hopper?

LOL

I bet from CBS's point of view the equivalence would be accurate.
--
I will be perfectly happy if the budget cuts specified in the Budget Control Act go into effect. 3 cheers for the sequester. Take the money from the drunken federal spenders.
old_wiz_60

join:2005-06-03
Bedford, MA

Re: This may be a little different..

The Hopper is far far worse from the viewpoint of CBS.

Alex J

@184.105.146.x

If she is employed directly by CBS and she has a contract that forbids her from being paid to endorse products then they have the right to do this. IF there is no contract that forbids this then it's complete bullshit.

Even if it's in her contract they have the choice of not enforcing this instance, knowing they're already under fire for being heavy handed and that it would simply contribute to additional press for Hopper.

Camelot One
Premium,MVM
join:2001-11-21
Greenwood, IN
kudos:1

1 recommendation

said by battleop:

If she is employed directly by CBS and she has a contract that forbids her from being paid to endorse products then they have the right to do this. IF there is no contract that forbids this then it's complete bullshit.

I love the Big Bang Theory, and the Penny character. But contract provisions or not, she knows her character is one pissed off exec away from being in a fatal car accident. Given her career outside of the show, she isn't going to risk that.

cdru
Go Colts
Premium,MVM
join:2003-05-14
Fort Wayne, IN
kudos:7

Re: This may be a little different..

said by Camelot One:

I love the Big Bang Theory, and the Penny character. But contract provisions or not, she knows her character is one pissed off exec away from being in a fatal car accident. Given her career outside of the show, she isn't going to risk that.

There is zero chance Kelly ends up in a fatal car crash. Her character is too integral to the series. It would be like killing off Kiefer Sutherland in 24, James Gandolfini in Sopranos, or Mary Louise Parker in Weeds.

This is also reflected in her salary, the same as Johnny Galecki and Jim Parsons at $350k per episode. If her character were to be killed off, it would be a fatal blow to the show.

Camelot One
Premium,MVM
join:2001-11-21
Greenwood, IN
kudos:1

Re: This may be a little different..

said by cdru:

There is zero chance Kelly ends up in a fatal car crash. Her character is too integral to the series. It would be like killing off Kiefer Sutherland in 24, James Gandolfini in Sopranos, or Mary Louise Parker in Weeds.

This is also reflected in her salary, the same as Johnny Galecki and Jim Parsons at $350k per episode. If her character were to be killed off, it would be a fatal blow to the show.

You are assuming the execs at CBS have common sense. They have proven they do not. Additionally, $350k per episode for 3 actors in the #1 rated comedy really isn't that much when you consider what every member of Friends was making. (and The Big Bang Theory is actually funny)

cdru
Go Colts
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join:2003-05-14
Fort Wayne, IN
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Re: This may be a little different..

said by Camelot One:

You are assuming the execs at CBS have common sense. They have proven they do not.

They have routinely proven they have no common sense. However it doesn't take common sense to not destroy your #1 comedy. It takes ridiculous circumstances to voluntarily tweak major roles of a show.

Additionally, $350k per episode for 3 actors in the #1 rated comedy really isn't that much when you consider what every member of Friends was making. (and The Big Bang Theory is actually funny)

I wasn't relating her salary to what other show's actors have been paid. I was relating it to what Galecki and Parsons make, putting her on par as a lead actress for the series and not with the supporting cast of Simon Helberg, Kunal Nayyar, or the other ladies.

AVD
Respice, Adspice, Prospice
Premium
join:2003-02-06
Onion, NJ
kudos:1
said by cdru:

said by Camelot One:

I love the Big Bang Theory, and the Penny character. But contract provisions or not, she knows her character is one pissed off exec away from being in a fatal car accident. Given her career outside of the show, she isn't going to risk that.

There is zero chance Kelly ends up in a fatal car crash. Her character is too integral to the series. It would be like killing off Kiefer Sutherland in 24, James Gandolfini in Sopranos, or Mary Louise Parker in Weeds.

This is also reflected in her salary, the same as Johnny Galecki and Jim Parsons at $350k per episode. If her character were to be killed off, it would be a fatal blow to the show.

or Charlie Sheen in Three and 1/2 men
--
* seek help if having trouble coping
--Standard disclaimers apply.--

cdru
Go Colts
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join:2003-05-14
Fort Wayne, IN
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Re: This may be a little different..

said by AVD:

or Charlie Sheen in Three and 1/2 men

I did think about that. And it is a good counterargument. That's why my last reply said "ridiculous circumstances". Sheen had already caused harm to the show with 3 trips to rehab in a year's time, caused the cancellation of 4 episodes, and still demanded a raise. He was a cancer to the show. He might not have killed the show immediately if he remained, but if left alone it would have eventually. It was only a matter of time.

So in other words, a product plug tweet isn't quite on the same level as Sheen's antics.

AVD
Respice, Adspice, Prospice
Premium
join:2003-02-06
Onion, NJ
kudos:1

Re: This may be a little different..

said by cdru:

So in other words, a product plug tweet isn't quite on the same level as Sheen's antics.

and yet, in CBS' eyes it is probably worse.
--
* seek help if having trouble coping
--Standard disclaimers apply.--
Albert71292

join:2004-10-31
West Monroe, LA

1 recommendation

According to Wikipedia, the show is produced by Warner Brothers...

»en.wikipedia.org/wiki/The_Big_Bang_Theory

skeechan
Ai Otsukaholic
Premium
join:2012-01-26
AA169|170
kudos:2

CBS is doing her a favor...

Frankly the tweet makes her look bad IMO. Who wants to follow someone to just get a bunch of "ads"? Does she really need the money?

ShesPretty

@charter.com

Re: CBS is doing her a favor...

She was probably paid thousands and took 2 seconds to post something that someone else wrote for her. Or more likely, some other schlub just logs in as "her" and does it and she collects. Oh well, at least she is hot.

skeechan
Ai Otsukaholic
Premium
join:2012-01-26
AA169|170
kudos:2

Re: CBS is doing her a favor...

She was reported to make $200K after the 2010 contract negotiations and now she is reported to be making $300K per episode. Is she really willing to sell herself off that cheap? Evidently so and in my opinion is really cheapens her brand.
rradina

join:2000-08-08
Chesterfield, MO

Re: CBS is doing her a favor...

Read this in Krusty the Clown's voice:

Endorsements are the sweetest plumb!

Dish might have paid her much more than thousands. Didn't the USPS spend many millions to use Lance Armstrong's character? Granted, the Penny character might not be as famous as Lance in his Tour de Faux days but now that she's appearing with Captain Shatner in Priceline commercials, her face time beyond the popularity of the show is gaining momentum. Chuck might have paid a pretty Penny! (yeah, I did just say that...)

Probitas

@teksavvy.com

???

I don't have a problem with preventing ads from showing. Used to be we got TV for FREE with advertising, and now they got us paying to watch them, when the marketing should pay the whole thing and we would still get free TV.

I think Hopper is the right way for consumers to go to stick it back to television companies for making us pay for advertising.

Snowy
Premium
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Kailua, HI
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A trashy CBS policy vs a bullshit Kaley Cuoco

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Paid Endorsement for DISH Hopper DVR
""Amazing! Watching live TV anywhere on the #Hopper looks pretty awesome! Now where can I find a tiny beer?"

CBS had every right, even an obligation to demand the ADVERTISEMENT be pulled for a lack of proper disclosure.
moonpuppy

join:2000-08-21
Glen Burnie, MD

Re: A trashy CBS policy vs a bullshit Kaley Cuoco

said by Snowy:

""Amazing! Watching live TV anywhere on the #Hopper looks pretty awesome! Now where can I find a tiny beer?"

CBS had every right, even an obligation to demand the ADVERTISEMENT be pulled for a lack of proper disclosure.

What are they going to do? Fire her from "Big Bang Theory"? Unlike "Two and a Half Men", they can't replace her and their number one comedy will go down in flames.

kickass69

join:2002-06-03
Lake Hopatcong, NJ

1 edit

Re: A trashy CBS policy vs a bullshit Kaley Cuoco

For Two and a Half Men, I stopped watching when the real Charlie left the building. Not the same show without him. The Big Bang Theory would experience a similar ratings decline and/or crash.
moonpuppy

join:2000-08-21
Glen Burnie, MD

1 recommendation

Re: A trashy CBS policy vs a bullshit Kaley Cuoco

It's still doing pretty well despite Charlie Sheen leaving.

PapaMidnight

join:2009-01-13
Baltimore, MD
said by moonpuppy:

said by Snowy:

""Amazing! Watching live TV anywhere on the #Hopper looks pretty awesome! Now where can I find a tiny beer?"

CBS had every right, even an obligation to demand the ADVERTISEMENT be pulled for a lack of proper disclosure.

What are they going to do? Fire her from "Big Bang Theory"? Unlike "Two and a Half Men", they can't replace her and their number one comedy will go down in flames.

Pretty much; and, in all honesty, Two and a half HAS gone down.

Transmaster
Don't Blame Me I Voted For Bill and Opus

join:2001-06-20
Cheyenne, WY
Reviews:
·CenturyLink

Re: A trashy CBS policy vs a bullshit Kaley Cuoco

All of these shows I have never watched, and don't intend to watch. I have been gone from network TV for so long that when I do happen to watch something on it, mainly NFL games and not many of them what I see revolts me. Just finished BBC-2's 4th season of Great British Railway Journeys, continuing with season 20 of Time Team. TV really is better across the pond, don't need a Hopper over there, at least for the BBC, yes you pay a yearly fee but it is about +/- 200 dollars which makes it a whole lot cheaper then the almost 90 dollars a month I pay to Dish Network.
--
I am quite sure now that often, very often, in matters concerning religion and politics a man's reasoning powers are not above the monkey's.
- Mark Twain in Eruption
BiggA

join:2005-11-23
EARTH

1 recommendation

Nice

Glad DISH is getting more publicity. I want to see them do commercial skip on cable channels though... then I'll pay more attention to the Hopper.