Dish, DirecTV Testing Targeted Political Ads
Dish and DirecTV are teaming up to make political add season more tailored, though probably no less annoying and dirty. According to an announcement by the two companies
, they're now promising political campaigns an "addressable advertising platform of unprecedented scale and reach for political campaigns," using gender, race, financial, and other neighborhood-specific data to specifically help target swing voters. "As campaigns utilize more and more data, household-addressable advertising introduces a powerful tool to deliver a tailored message to a precise and measurable audience," say the companies.
said by b10010011:i actually wouldnt mind it, if it saved me money, i.e. showed me a store selling my brand for less than i pay at my reg store.. hell it all ready happens on the net. i looked up that nuwave PIC the other day, didnt like the price, got back to surfing other stuff a few hours later and i see an add for it on facebook for 50% off.
Just think say you buy a tube of toothpaste every two months. Six weeks after your last purchase you could start seeing more ads for toothpaste...
The future looks dark doesn't it?
or visit staples, look up a few things. see them advertised later for less. that i actually dont mind.
course people can say its an invation of privacy, but im of the type if im getting the service for less because of it, bring it on. of course thats not what there going to do, theyl keep billing you the same but make some extra $ by offering this targeted service, now that i dont agree with. i think the consumer should be compensated, hell id gladly watch comercials on tv if my bill was lowered, though i dont think theyd like my price per comercial
remember when dialup was free as long as you didnt mind having to see an ad from time to time?