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Dish Strikes Deal With ABC To Block Hopper Ad Skipping
by Karl Bode 09:25AM Tuesday Mar 04 2014 Tipped by telcodad See Profile
A report in the Wall Street Journal notes that Dish has struck a deal with ABC to prohibit users from using their Hopper ad-skipping technology on ABC content until three days after new episodes air. In exchange, the report claims, ABC will drop its ongoing lawsuit against Dish. Several broadcasters have sued Dish claiming that the company's Hopper DVR violates broadcaster copyright by allowing customers to skip advertisements.

It's worth noting the deal isn't all bad for Dish. A Dish press release notes that in addition to the end of legal hostilities, Dish nabbed the right to stream ABC and Disney content as part of a new online streaming service Dish has been considering for some time:
quote:
The renewal agreement supports the companies’ mutual goal to deliver the best video content to customers across multiple platforms by strengthening the value of the multichannel video subscription today and by creating the opportunity for DISH to deliver new services in the future. The extensive and expanded distribution agreement grants DISH rights to stream cleared linear and video-on-demand content from the ABC-owned broadcast stations, ABC Family, Disney Channel, ESPN and ESPN2, as part of an Internet delivered, IP-based multichannel offering.
The settlement of course raises questions over whether other broadcast companies will be able to strike similar deals. If they don't Dish will be left with an OTA streaming service that only features content from Disney, and a Hopper DVR that is progressively getting less useful for consumers.

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topics flat nest 

MalibuMaxx
Premium
join:2007-02-06
Chesterton, IN

My cable has commercial skip with logitech

My logitech remote allows me to skip commercials just fine on cable... if dvr'ed will you still be-able to fast foward... if not that is a crock of crap.
rradina

join:2000-08-08
Chesterfield, MO

Re: My cable has commercial skip with logitech

I have Charter and on some On-Demand titles, fast-forwarding is disabled during commercials. I suspect the 3-day skip ban will be similar.
dishrich

join:2006-05-12
Springfield, IL

2 edits

Re: My cable has commercial skip with logitech

said by rradina:

fast-forwarding is disabled during commercials. I suspect the 3-day skip ban will be similar.

I believe that the ONLY thing that is actually being disabled during those 3 days, is where the Hopper does it's "auto-hopping" during commercials - YOU can still manually hit the (30-sec) skip button yourself.

Also, since auto-hop ONLY works for prime time prog anyway, this agreement really has NO affect on the rest of the ABC shows.

See this in DISH's press release:

»about.dish.com/press-release/fin···ide-rang

As part of the accord, DISH will disable AutoHop functionality for ABC content within the C3 ratings window.

Hell since I VERY rarely watch anything within even a week after I've DVR'd it, this is no biggie for me.
rradina

join:2000-08-08
Chesterfield, MO

Re: My cable has commercial skip with logitech

If that's all that's disabled, it's beyond insane. Folks still effectively skip commercials. What is the thought process behind agreements like this? Insanity?
openbox9
Premium
join:2004-01-26
Germany
kudos:2

2 recommendations

Re: My cable has commercial skip with logitech

I'd say it worked out very well. Ergen played 'Hopper' like a genius.
TuxRaiderPen

join:2009-09-19

1 recommendation

Ahoy matyes! AHOY!

I have Dish and love it.. but I don't have their hopper, due to their busines rules on and older D|PVR's..... and now I never will!

This deal does nothing but cement me into the land of torrents! Matter of fact I dropped the locals as they are useless... the whole LiL crap annoys me.. NATIONAL E/W feeds would have been great... but now I can get all the shows I want SANS ADS no FF required....no feature that can be removed...and play them on MY SCHEDULE, ON ANY DEVICE, ANYWHERE I WANT, HOW I WANT!

When the OTA networks, and more and more of the sat channels get it through their thick heads that the model T they are driving is dead!

15Minutes for "1 hour" programs

10-12 minutes for "30 minute" programs...the content barely out weighs the ads!

And you wander why people are looking else where to get their content....

Bye bye locals... Ahoy Mateys!
--
1311393600 - Back to Black.....Black....Black....

Want health care? Get a job! No to ACA! No to USNHS or USHIP or anything like them!
Job = Benefits = Health care, simple.

jmn1207
Premium
join:2000-07-19
Ashburn, VA
kudos:1

1 recommendation

Re: Ahoy matyes! AHOY!

15 minutes for 1 hour? The programs are only 42 minutes long, don't short change the amount of annoyance. The shows simply are not good enough to sit through the barrage of ads. And even if a straggler of quality may appear from time to time, the constant distractions make it nearly impossible to stay focused on it anyway.

I gave up watching any show that I can't, at the very least, skip over the commercials.
QLR

join:2009-06-23
Tallahassee, FL

Re: Ahoy matyes! AHOY!

The soap operas are worse. An hour long block is usually 36-38 minutes long. The Bold and the Beautiful is 18-19 minutes long out of a 30 minute block.
smcallah

join:2004-08-05
Home

Re: Ahoy matyes! AHOY!

Soap operas were designed to sell soap, hence their name. The amount of advertising during them should be no surprise.

David
I start new work on
Premium,VIP
join:2002-05-30
Granite City, IL
kudos:101
Reviews:
·DIRECTV
·AT&T Midwest
·magicjack.com
·Google Voice

Re: Ahoy matyes! AHOY!

Someone told me once that soap operas were the least pirated material only because a soap type of channel is on most providers.

Don't remember who told me that, and haven't really set out to test that theory.

Though if it is true to an extent I wouldn't be shocked nor surprised. Soaps seem to give people that watch them what they want.
--
02/24/14- My hours recently changed. I work 11:30 A.M. to 10 P.M. central time. I am not in the office on friday, saturday, or sunday. Thanks-David
TuxRaiderPen

join:2009-09-19
There are at least 15 minutes of commercials per 60 minutes of program thus the programs are 45-48 minutes on average.

30 minute ones suffer the most.. with the content barely outweighing the ads...

I watch very little live TV.. especially anything from OTA networks...

Too much ads... I can not stand watching anything live... the annoyance from ads has gotten so bad.. since the last few years of programs like BBT etc.. are ad free for me... I pretty much have to decide what it is I want.. hit pause and come back in 30-40 minutes if it is something I watch at random...otherwise I just find the torrent and then play back when I want...

Ads are just not tolerable any longer...
--
1311393600 - Back to Black.....Black....Black....

Want health care? Get a job! No to ACA! No to USNHS or USHIP or anything like them!
Job = Benefits = Health care, simple.
Chubbysumo

join:2009-12-01
Superior, WI
Reviews:
·Charter

Re: Ahoy matyes! AHOY!

I remember watching the first season of Mythbusters. The shows were 48 minutes long, with 4 commercial breaks total.

The last season I watched, the actual content was 34 minutes long, and they had ads every 5 minutes, and then it would come back for 10 seconds, and then go to another ad. I quit watching. I cut the cable, and have not regretted it since.

ITALIAN926

join:2003-08-16
kudos:2
Reviews:
·Verizon FiOS
quote:
This deal does nothing but cement me into the land of torrents!
Thank god everyone isnt like you, we'd be left with just youtube. Enjoy your hard-earned savings on something nice, maybe save for a rainy day, like when you need a lawyer.

jmn1207
Premium
join:2000-07-19
Ashburn, VA
kudos:1
They will have to find a different method to be able to fund media, as the commercials are just not working for most of the consumers, and it's getting way out of hand.

This is how ABC would like Dish Network's Hopper to work:



JGlaz

join:2001-12-05
Clarendon Hills, IL

How long until AT&T / Comcast etc smell money in the water

And want payments from the broadcasters to prevent forward-skipping like this on the DVRs they supply to customers? Sounds like I should dust off my Snapstream box, I may need it again soon.

robbyglack

@comcast.net

1 recommendation

wrong approach

any ad skipping thing needs to be a hardware or software device controlled directly by the consumer, a service from the provider will always turn out to be BS.
ptbarnett

join:2002-09-30
Lewisville, TX

2 recommendations

The broadcast networks brought this on themselves

As someone else pointed out, the ratio of advertisements to programs continues to increase. As they get more intrusive, people are jumping at any way to avoid them.

We watch "30 minute" programs in 20 minutes, and "1 hour" programs in 40 minutes. The ratio was more like 15 minutes to 45 minutes in the past. And if you add the "in show" brand appearances, and the footers at the bottom of programming, it is getting ridiculous.

Yes, I know they have to pay the bills. But, when they go overboard, they shouldn't be surprised when viewers find a way to ignore them, or tune out altogether.
elefante72

join:2010-12-03
East Amherst, NY

Re: The broadcast networks brought this on themselves

I was watching old Miami Vice. They started at 52 minutes and ended at 49. Can you imagine only 8 minutes of commercials?

Anyways my W7MC and comskip faithfully chops out all commercials and that is why I will never own operator equipment. That and I only get dinged on a cable card.

Add no commercials to OTT, and I see no reason why to watch linear cable unless you can skip. I can always wait 1-2 years to watch a show, or not. There is so much good content out there, a must-have show is a thing of the past...

The only thing I ever come close to watching live is sports, and I don't know if it's because I am sensitized to commercials but it seems that at least 50% of sports is commercials. It's to the point where I can almost pass on them also. I can watch the clips after the show is 60 seconds.
ptbarnett

join:2002-09-30
Lewisville, TX

Re: The broadcast networks brought this on themselves

said by elefante72:

The only thing I ever come close to watching live is sports, and I don't know if it's because I am sensitized to commercials but it seems that at least 50% of sports is commercials. It's to the point where I can almost pass on them also. I can watch the clips after the show is 60 seconds.

Many years ago (BV -- Before VCRs), a friend watched the Super Bowl with a stop watch for a class project. The number I remember: the ball was actually in motion for only 11 minutes. The rest of the time was filler and commercials.

My wife has also discovered she can watch a football game much faster with a DVR. She started by skipping the commercials. Then, she started skipping between plays. I could barely keep from laughing out loud....

Hall
Premium,MVM
join:2000-04-28
Germantown, OH
kudos:2

Re: The broadcast networks brought this on themselves

said by ptbarnett:

The number I remember: the ball was actually in motion for only 11 minutes. The rest of the time was filler and commercials.

This has been "studied" a number of times. A football game never has more than 15 minutes of actual "playing" (for a broadcast that takes what, 3 hours?). Pretty sad, huh ?
Chubbysumo

join:2009-12-01
Superior, WI
Reviews:
·Charter

Re: The broadcast networks brought this on themselves

and four 15 minute "quarters" take almost 3 times that amount, and the clock runs for a majority of that time too. I was at a football game last year, and they just up and stopped for 3 minutes for a "tv commercial break". All it took was some guy running to the ref(he had on a network shirt), and the ref stopped the game mid play. The players just sighed and shook their heads, and then went for drinks on the sidelines. Its sad too, because live football used to be so much better than TV, but now, its just like watching on the TV, because they fucking stop it for the TV viewers. and to think that the NFL wants to get more people to their games...
desarollo

join:2011-10-01
Monroe, MI
WMC witha cablecard rocks. Unfortunately...seems its days may be numbered. While not specifically stating cablecard support could be ended, the outcome should be clear.

»www.bna.com/house-republicans-co···9882490/
elefante72

join:2010-12-03
East Amherst, NY

Re: The broadcast networks brought this on themselves

I agree, but it will take another decade to get rid of them. Almost every STB out there has a CC in there. In a decade they will come out w/ some software version, and that will require new tuners. As these cable guys keep merging, sooner or later their crappy hardware will become an issue, and some regulator may step in an open things up again. Don't count out Google or Apple in this space. They are both CHOMPING at the opportunity to be your TV Tuner. Microsoft is dumping Xbox, so not sure what they are doing but whoever buys them may have some interest. Roku is the under on my bet.

I too love WMC, and when support for that goes away and if there is no such alternative, no way I am spending $60+ a month for operator third-class hobbled equipment.

In ten years if it isn't streaming, I'm not interested.
norm

join:2012-10-18
Pittsburgh, PA
kudos:1

Was considering Dish

I was considering dropping FiOS TV because the picture is mediocre at best and trying out Dish. Now I am considering dropping all TV!

ITALIAN926

join:2003-08-16
kudos:2

Re: Was considering Dish

If you think FiOS TV picture is MEDIOCRE, you have something wrong with your TV or your eyes.
norm

join:2012-10-18
Pittsburgh, PA
kudos:1
Reviews:
·Verizon FiOS

Re: Was considering Dish

said by ITALIAN926:

If you think FiOS TV picture is MEDIOCRE, you have something wrong with your TV or your eyes.

Or neither? But thanks for the thought.

»Poor picture quality
»Re: SyFy QAM (597 Mhz)

My ONT has been replaced, all wiring replaced, and they even put an anti-static bag over my ONT. Verizon has no solutions as of yet and it's on multiple TVs.

NeverHappen

@comcast.net

Any bets how soon Dish cut deal with Comcast to get NBC content?

Anyone want to take bets on how soon Dish will cut a deal with Comcast to stream NBC content? How about NEVER.
smcallah

join:2004-08-05
Home

Re: Any bets how soon Dish cut deal with Comcast to get NBC content?

What? Dish already has deals with Comcast to rebroadcast NBC/Universal/USA/Bravo, etc, etc, etc.

And Dish owns SlingBox, so they stream from their DVR's with SlingBox technology. Comcast can't stop that. It'd be the same as if you bought a separate SlingBox and streamed NBC channels anywhere you want.

wizardry

@ohio-state.edu

Cat & Mouse Game

»www.youtube.com/watch?v=zI5hrcwU7Dk


The same conflict of interest can be seen in reputation systems such as BBB, Angie's List (and Standard&Poors). In the beginning they need to build their brand through marketing and cultivation of a reputation for giving honest reviews. Once they get there, they can then sell access to fake reviews anchored on their authority. Eventually people realize they are un-trustworthy and move on to the next rater. I personally think this Hopper deal is indicative that you will never be able to escape ads unless you are part of a savvy minority that either uses a DVR not ultimately controlled by Hollywood/NAB or you simply have moved on from broadcast/linear TV to iTunes/Netflix/Amazon/etc.

nonamesleft

join:2011-11-07
Manitowoc, WI

ABC is the one that decided to require a provider login for OTA!

ABC must of lost quite a bit of advertising revenue since they went to the "provider login" non sense. Apparently pissing people off will fix there problems.

n2jtx

join:2001-01-13
Glen Head, NY

Mute Button

When I find I cannot skip a commercial on a specific platform, I hit the mute button. They cannot force me to pay attention not matter what they do!
--
I support the right to keep and arm bears.

aedwards123

@force9.co.uk

Re: Mute Button

said by n2jtx:

They cannot force me to pay attention not matter what they do!

We're most of the way towards a system that can, though.

A Kinect-style camera can work out whether you're looking at the screen, or even in the room at all, to live-pause the broadcast if you not watching, and a microphone can listen for the advert sound and use an infra-red transmitter to override the TV's mute and/or volume if it's not heard.

An Xbox One has all that as standard, loops a cable box through on HDMI, and can control it.

IowaCowboy
Iowa native
Premium
join:2010-10-16
Springfield, MA
kudos:1
Reviews:
·Verizon Broadban..
·Comcast

Too bad there aren't FCC rules

Too bad there aren't FCC rules on broadcast stations on how much of their airtime can be revenue vs content as a condition of their license. Broadcast radio is even worse, I don't listen to broadcast radio anymore because it is only 10 percent music and 90 percent advertisements and DJ chatter. And some of the radio ads are not even suitable for all audiences like for adult products.

I think a reasonable restriction on advertisements would be 6 minutes of advertisements in a 30 minute period and no commercial break can be longer than two minutes and must be spaced at least ten minutes apart.

Maybe this regulatory rationing would drive advertising rates up.
--
I've experienced ImOn (when they were McLeod USA), Mediacom, Comcast, and Time Warner and I currently have DirecTV. They are much better than broadcast TV.

I have not and will not cut the cord.
travelguy

join:1999-09-03
Santa Fe, NM

Re: Too bad there aren't FCC rules

said by IowaCowboy:

broadcast stations on how much of their airtime can be revenue vs content as a condition of their license. Broadcast radio is even worse, I don't listen to broadcast radio anymore because it is only 10 percent music and 90 percent advertisements and DJ chatter.

Its not just the music stations. I migrated to talk and sports radio some time ago to avoid the clones running music drive in the morning, but that's just as bad.

Started out with the national talk shows starting a 5 minutes after the hour, now it's as late as 7 after the hour. Then there will be a 5 minute block of commercials at 20 after the hour, come back for 2 minutes of fill/promo since you can't start a new topic, then off to 2 minutes of commercials before the bottom and 3-4 minutes of local news or commercials before the restart. Repeat for the second half of the hour.

Then we get to the host embedded commercials that pretend to be related to the topic being discussed. At first those were just in the third hour, now they are everywhere.

Then Cumulus dumped their expensive "talent" for local nonames that sound like they had a hard time graduating from one of those "You Can Be a DJ!" diploma mills.

Its really sad.

Anon322

@verizon.net

Why?

Why don't they go after Women’s Entertainment TV for not playing most of the commercials they have all the way through? I hardly ever see a commercial that isn't interrupted by another commercial, not saying I like commercials, just seems a bit odd WE tv can do that & we will have to watch every commercial all the way through.
b10010011
Whats a Posting tag?

join:2004-09-07
Bellingham, WA
Reviews:
·Comcast Formerl..

Too bad Tivo does not work with satellite

I can record a show, have it automatically transferred to a computer where the commercials (and DRM ) are automatically removed.

Then watch it on my Tivo or any other device by streaming it directly from the PC.

All with free software...
--
Bellingham Scanner Kicks Ass! »bhamscanner.kicks-ass.org/

••••

givemeabreak

@oaklandcc.edu

Just another day

Two things.
1. I don't have Dish (anymore) and NEVER WILL
2. I don't watch any ABC live. Wife DVR's some of the stuff but that's about it.

...on that note.. that "skip" feature is nice. But just wait, they will "strike a deal" with the remote makers to 'disable' the 15/30/45sec or in my case, also 15min, forward skip.. Thanks WIDE OPEN WEST.. your the best.

Jon Geb
Wal-Mart Sucks

join:2001-01-09
Howell, MI

I never use Prime Time Feature

There is so little of interest on the big 3 networks to begin with. Who is actually wasting a tuner on this rubbish?

AMC, HBO, FX and History have all the best shows anyhow.
Happydude32
Premium
join:2005-07-16
kudos:1

1 recommendation

Re: I never use Prime Time Feature

Totally agree. Taking out sports, I have absolutely no use for NBC and ABC. Haven't watched a primetime series on ABC since NYPD Blue ended. Only thing I ever watched on NBC was Chuck and My Name Is Earl. CBS has halfway decent programming, used to watch just about every primetime show but I've cut back a bit, at the end of this season I'm going to stop watching a few more.

So much good programming on HBO, Showtime, AMC, FX, A&E and others, I can't see wasting my time watching cookie cutter dramas. Big Bang Theory, 2 Broke Girls and Blue Bloods I will ride out until the end. The rest of the network crap I can do without. How or why one would rather watch something like CSI or Law & Order over something like Game of Throne or Homeland is beyond me.
--
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4/17/13 - A Beautiful Day For Freedom, Thank You United States Senate!
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wkm001

join:2009-12-14

FCC and CableCard

This is exactly whey the FCC must enforce some form of CableCard into the future. I built my own DVR using Windows 7 and a Ceton quad tuner card. I have complete control of my DVR. My cable provider (Comcast) can't suddenly disable features because of some back room business deal.
sava700

join:2005-03-08
united state

By design

Remember guys that this is only for ABC and during the prime time slot in the evenings. This was also by design from Dish when they developed this for leverage when making these types of deals. They planned this when it came out and wasn't a promised feature for life when they sign up new customers or upgrade people to the hopper. You can manually fast forward or skip 30 seconds forward even without this feature if you use it on ABC in the first 3 days so no big deal. The best news is that finally Dish users can have Disney East and West back in HD along with ABC Family, ESPNU all in HD glory! You can also "Soon" use your Dish login to use for WatchESPN app which I"m sure they will add to the hoppers list of apps so you don't even have to use your phone or tablet to access it.

The Hopper is very nice and Dish has great programming for a nice price, my only complaint is how they treat their employees and techs mostly on trying to screw them every time they get a chance out of money while on the job. They work 365 days a year and force techs to work in all conditions even heavy rain when you know damn well you can't get a signal. I had an appointment a while back and told them when they called about the guy coming to the house that it was pouring rain and to reschedule it wasn't that important but nope they insisted so I called Dish directly and rescheduled for him, he was very happy to go home and not get soaked. Sad issue is that many people don't care and must have TV and will just burn the tech no matter what as well.

I feel sorry for anyone in that profession!
Rekrul

join:2007-04-21
Milford, CT

1 recommendation

Skipping commercials is copyright infringement?

I think I'll write a book and then sue everyone who doesn't buy it for copyright infringement, since apparently you can now just arbitrarily decide what counts as infringement.

cork1958
Cork
Premium
join:2000-02-26

Sounds like a sell out

Sounds like nothing but a sell out, or cop out, to me.

So, what's the sense of even having the hopper now?

For Dish, it's a great thing, but for the consumer, it sucks!
--
The Firefox alternative.
»www.mozilla.org/projects/seamonkey/