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Dish Using Misleading 'Appointment Install' Mailers
On Heels of Being Sued by FTC for Sales Calls
by Karl Bode 08:28AM Wednesday Aug 29 2012 Tipped by newview See Profile
Dish is already in hot water with the FTC for ignoring the Do Not Call Registry, and now the satellite carrier's mailers are causing some additional annoyance for consumers. The Consumerist points out how the company is also sending consumers a mailer with the words "INSTALLATION NOTICE," along with a specific "Appointment No." listed on the front. The additional message of "welcome to the DISH family" on the back tricks customers into thinking they've already been signed up for service, prompting them to call in to Dish. As some Consumerist commenters note such ads are all too common, with so many mail spam these days dressed up as official correspondence designed to catch the eye. However, letting customers know you're dishonest right off the bat doesn't seem like a winning brand strategy.

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dmolavi
Premium
join:2005-04-11
Sewell, NJ

Read the whole article, it's a 3rd party

From the article:
But a closer inspection of the mailer shows that, in spite of the mailer only saying "DISH" under the company's logo, it is actually an advertisement for a company called GoDish.

A rep for GoDish released the following statement to Consumerist:

We are one of many authorized retailers for DISH and are authorized to market independently of DISH. The ad you are in receipt of is one of many versions of a direct mail program we are running. While we operate with autonomy, we are asked to identify ourselves as a retailer for DISH on our advertising. That requirement has been in place for years is part of DISH’s response to retailers violations of DNC policy as you wrote about recently in a column. Clearly that identification did not happen on the version you were forwarded...
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NukedGallery.net
GalleryModules.com

cableties
Premium
join:2005-01-27

Re: Read the whole article, it's a 3rd party

Nice. GoDish is miffed they weren't mentioned by Consumerist as "authorized independent Dish Installer" but that it was DISH. Heh.

Even crappy marketers want their avoidance notary.

Seems like they took a page right out of the Auto Warranty Expiration Notice junkmailers... (bulk mail is a CLUE folks, and from Florida that is another tip off)
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Splat

carpetshark3
Premium
join:2004-02-12
Idledale, CO
Reviews:
·CenturyLink

Re: Read the whole article, it's a 3rd party

Any mail from any cable or satellite company automatically goes in the trash. We do not have service with any of them. Never have and never will. Therefore, it has to be third party. Especially "if current resident" appears on the envelope. The companies themselves did call years ago before telemarketing took off or they knocked on doors.
Joe12345678

join:2003-07-22
Des Plaines, IL
just like the same 3rd party contractors and sub contractors that the cable systems use.

pnh102
Reptiles Are Cuddly And Pretty
Premium
join:2002-05-02
Mount Airy, MD

Old News

Junk mailers have been using strategies like these for eons. I guess it is time for a new generation of people to learn to just throw this stuff out before it even gets into the house.
--
Romney/Ryan 2012 - Put a couple of mature adults in charge.

battleop

join:2005-09-28
00000

1 recommendation

DSLR Headline FAIL!

Is it just not possible to read an honest report here at DSLR? Nothing in the commentary says that it's junk mail from an authorized Dish Retailer called GoDish.

Dish really needs to get control of their retailers instead of looking the other way.
--
I do not, have not, and will not work for AT&T/Comcast/Verizon/Charter or similar sized company.

skeechan
Ai Otsukaholic
Premium
join:2012-01-26
AA169|170
kudos:2
Reviews:
·Clear Wireless
·Cox HSI
·Verizon FiOS

1 recommendation

Re: DSLR Headline FAIL!

Happens pretty frequently. I remember one gem in particular; a few years ago Karl jumped on a story about Verizon cutting some utility lines having not bothered to actually READ the item that showed that the company who owned the utility lines mismarked the locations. Magically the story and posts were then vaporized.

IowaCowboy
Iowa native
Premium
join:2010-10-16
Springfield, MA
kudos:1
Reviews:
·Verizon Broadban..
·Comcast

Will never do business with Dish ever again

To make a long story short: Misleading advertising, horrible customer service that is offshored and outright lies, and I had to threaten legal action to cancel. They lasted three months in my house, and they did not follow codes when installing (no grounding block) and did a terrible job installing. Equipment had too many bugs.

If you get satellite service, go with DirecTV, my experience with them was a good (never needed a service call other than installing and swapping equipment) one but they got too expensive and it was cheaper to bundle the TV with Comcast phone and internet (triple play).
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I wish I still lived in Iowa; Everything there from rent and groceries to Cable TV is much cheaper in Iowa (especially with an overbuilder in town).

ilikeme
I live in a van down by the river.
Premium
join:2002-08-27
Sugar Land, TX
kudos:1
Reviews:
·Vonage

Re: Will never do business with Dish ever again

said by IowaCowboy:

To make a long story short: Misleading advertising, horrible customer service that is offshored and outright lies, and I had to threaten legal action to cancel. They lasted three months in my house, and they did not follow codes when installing (no grounding block) and did a terrible job installing. Equipment had too many bugs.

If you get satellite service, go with DirecTV, my experience with them was a good (never needed a service call other than installing and swapping equipment) one but they got too expensive and it was cheaper to bundle the TV with Comcast phone and internet (triple play).

I had Dish for 8 years and we never really had any issues with them except for some install issues, including no ground block. We got rid of them in 2010 for Crap-Verse, which we dumped earlier this year. We were re-considering Dish, but went to Directv instead because of all the issues Dish has had lately and we had them before Dish and were more satisfied with them. So far Directv has been great and they did a really nice install. Even though Directv is great, they don't beat my FIOS service I have at my other house, but they do beat At&t, Dish, and Comcast.
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Fiber Optics is the future of high-speed internet access. Stop by the BBR Fiber Optic Forum

IowaCowboy
Iowa native
Premium
join:2010-10-16
Springfield, MA
kudos:1
Reviews:
·Verizon Broadban..
·Comcast

Re: Will never do business with Dish ever again

We cannot get FiOS at our house, but I have been the most satisfied with Comcast. DirecTV was great but they can get expensive and Comcast will charge more for the Internet and phone so it is more expensive in the long run. With this never ending recession, Comcast has been offering some very sweet deals on triple play bundles and the pricing is more stable (no more of the teaser offers that are cheap for six months and then go to the full unbundled price). They do offer home security but it is much cheaper to go through a local alarm contractor (and the CDV carries the alarm signal to the alarm company). I opted for a self install on CDV since I know how alarms should be wired, although it is better to opt for self install on CDV and have the alarm contractor do the phone wiring. I have heard of many horror stories where Comcast botched CDV installs and rendered security systems unable to communicate.
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I wish I still lived in Iowa; Everything there from rent and groceries to Cable TV is much cheaper in Iowa (especially with an overbuilder in town).
meowmeow

join:2003-07-26
Helena, MT
I find it rather amazing, I have NEVER seen a DISH Network install that met electrical code. Not to say there aren't code-conforming installs out there, I've just never seen one. How come they still get off with this?

IowaCowboy
Iowa native
Premium
join:2010-10-16
Springfield, MA
kudos:1
Reviews:
·Verizon Broadban..
·Comcast

Re: Will never do business with Dish ever again

They tried to claim I signed an 18 month agreement when I tried to cancel despite the promotional material advertised no dish network commitment. I had to threaten legal action for them to void what they claimed was an 18 month agreement that did not exist. A few years later, they settled with the Attorney Generals from 46 states over unfair and deceptive acts.

I am wondering if I could have used non-compliance with the National Electrical Code as legal grounds to void any agreement with them (and possibly get a refund of all money I paid to them) if I had to go to court. The NEC requires that all exterior antennas (including both Satellite and OTA) and Cable TV and Telephone wiring be grounded at the point it enters the house.
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I wish I still lived in Iowa; Everything there from rent and groceries to Cable TV is much cheaper in Iowa (especially with an overbuilder in town).

WHT

join:2010-03-26
Rosston, TX
kudos:5

1 edit

Re: Will never do business with Dish ever again

said by IowaCowboy:

The NEC requires that all exterior antennas (including both Satellite and OTA) and Cable TV and Telephone wiring be grounded at the point it enters the house.

Oh really. Do you have a citation for the NEC *requiring* that.

/edit
Hint: NEC 810.20 is *not* legal requirement, it is a recommendation. But when those recommendations are codified (written into a municipality's fire, electrical, or building code) then it is a legal requirement.
meowmeow

join:2003-07-26
Helena, MT

Re: Will never do business with Dish ever again

The NEC requires NOTHING then, by your logic. The NEC is a recommendation that gets adopted and codified by local authorities.

The fact is, in the majority of the country, the NEC is code. And yet, myself and others have never seen a single DISH Network install that complies with code, whereas all relatively recent DirecTV installs I have seen *do* comply with code, as do all cable installs I've seen.

A DirecTV installer told me that DISH installers are not held accountable in any way for installation mistakes, and have 5-6 appointments a day scheduled (vs his 2-3 appointments), so skipping things like grounding is an easy way to save time and get all your installs in.
Cobra11M

join:2010-12-23
Mineral Wells, TX

...yah

I actually received one of these.., not a biggie though lol
cbs228
Geeks Of The World, Unite

join:2000-09-04
Saint Louis, MO

The post office has the best spam filter I've seen

Unlike email or SMS spam, junk mail "spam" can be identified quite readily by its postage. "First Class" mail has automatic forwarding and will be returned to its sender if undeliverable. "Standard" mail has no such service, and the only organizations who use it are the ones who don't care if their letter finds its intended recipient—namely, marketers. Next time you check the mail, check the stamps. If it says "Presorted Standard," there's typically no need to open it. If it's not from a company you do business with, it is spam, and you should throw it out—don't waste your time. "Presorted First-Class" letters, on the other hand, are almost always legitimate correspondence such as bills and invoices.
--
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GENERAL FAILURE READING ©: DRIVE
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newview
Ex .. Ex .. Exactly
Premium
join:2001-10-01
Parsonsburg, MD
kudos:1
Reviews:
·DIRECTV
·Comcast

Deceptive DISH Network

This mailer was dressed up from the outset, probably by design and on purpose, to appear as if it was an install notification in order to entice the receiver into opening it ... just to THEN find out it was a sales pitch.

Just because other companies may do similar things, or experience has shown that these and similar direct mail marketing (junk mail) are nothing but sales pieces doesn't mean that this particular piece isn't deceptive & misleading and bordering on fraud and just downright WRONG.

There's absolutely NO difference from this type of misleading and deceptive (bordering on fraud) direct mail piece and the slimy, unscrupulous EMAIL marketer who sends bulk email with fraudulent subject lines in an attempt to entice you to open their email. It goes far to show exactly what the mind-set is of these third-party marketers who adopt the tactics of spammers.

DISH Network has shown, through their continued association with a third-party marketer who resorts to these "spamvertizing" tactics, both direct mail and telephone, who they prefer to be aligned with, and where their (non-existent) ethics lie.

Oh sure, they can claim "they didn't know", that it was sent "without their authorization" or any other "after-the-fact" denial ... but the bottom line is that DISH Network's name is all over the mailer and they benefit from any sales as a result of it.

Any repercussions or consequences short of a good, swift, public "whack on the pee-pee" for the so-called mistaken advertiser is more-or-less a tacit approval for the deceitful tactics and methods.

Trimox

@charter.com

Why would it matter

If I were sent one of these letters (and I am sure I have been, just never opened) I would wait for it to happen. If someone sent me a letter saying they were going to replace my roof, and I had not contacted them in any way, I would hope for it (not really just replaced it last year). If you have not contacted (inquired about, by mail, phone or in person) the sender of the letter has no right to touch your house. If they do any addition without your consent it is your right to refuse payment. And yes I said refuse, otherwise I will just come in do what I want a charge you for it. I would point out some politicians but that is a different matter.