Dish's Ad Skipping DVR Survives Legal Assault

That's good for some stuff, but it might be a little more difficult to advertise stuff like hemmoroid cream.

I'm not sure product placement in the tv program will be the end result. I think a more likely scenario is the use of mini commercials being shown, without sound, in a small box sort of like picture in picture, during the tv program. They will probably experiment with a few schemes and use a combination of annoying advertising tactics.

You are profoundly wrong. Networks can survive on carriage fees and residuals.

CNN is a great example. They have 100% of their budget (plus some profit) covered by carriage fees alone. Think about that fact every time you're subjected to one of their horribly obnoxious, intelligence insulting commercials. "HEADON! Apply directly to the head. HEADON!..."

Networks run ads for two reasons: profit, obviously but perhaps less obvious is that it saves them from having to produce content.

Go watch an old episode of Star Trek, they're 51+ minutes. Modern TV is now barely 42 minutes of "content" in every hour and even then that 42 minutes is counting credits, title sequence, bumpers, recaps and "coming next time." By the time you factor all of that in you get something closer to 36 minutes of content in each hour. You won't find many admitting it but networks love commercials because it saves them from producing content.

Consider the example of Adult Swim. While the big four are airing infomercials (that's 100% pure advertising) Adult Swim is airing actual content with highly reduced commercials, they even finance a good bit of original content. Alas, most are moving in the opposite direction. Why produce original content and actually fill the air waves with it when you can crank out a few reality shows or the same procedural they've made five-hundred times before, book-end it with a few hours of "late night" and then just drop into hours of infomercials.

It doesn't have to be this way. Networks could devote 55 minutes out of the hour to content leaving 1 minute ads between "acts" and still turn a profit, especially when you consider how valuable those ads would become. Heck, people might even watch them. The problem isn't ad skipping technology; the problem is the proliferation of ads by networks that have forgotten why they exist: content.

If the courts won't stop ad skipping, ultimately the content companies will find a way to protect their ad revenue. If they don't, they will go out of business because their costs can't be totally covered by just selling the content. They need that ad revenue to make a profit. IMO the placement of product within the content's story line will be the end result. Long closeups of cans of Pepsi being used by the character in the show. Toothpaste with the product name prominently displayed for several seconds; characters using the product name in the dialog; etc; etc.

I have a novel idea, pay the overpriced actors/writers, whoever else, less money.

If you are making less money, pay the people you employ less money. Pretty simple economics

The commercials are being watched.

IMO the placement of product within the content's story line will be the end result.

I'm sure they'll try to do a lot of saber rattling, but the fact of the matter is they want us watching their shows more than they want to screw over Dish. While I'm sure they'll try to get back at Dish network they'll just end up alienating the product (watchers) in the end.

I'm old enough to remember when commercial breaks were just long enough to make a QUICK run to the kitchen for a snack, or to grab a drink. Now, I could paint a room and wait for it to dry before the commercials stop.

No kidding. When I was a child I can recall there literally being about 24 minutes of actual programming for every 30 minutes of air time. Now it's closer to 20 minutes.

I won't even watch anything live on AMC they have so many commercials. (it literally seems to be in about a 1:1 ratio. Watch 5 minutes of movie, watch 5 minutes of commercials)

I've redubbed their network "Always More Commercials".

.. the reason I skip the commercials is...
1)There are too many of them.
2)Most are just stupid or insulting.

Basically, these are the only reasons I skip commercials...

I'm old enough to remember when commercial breaks were just long enough to make a QUICK run to the kitchen for a snack, or to grab a drink. Now, I could paint a room and wait for it to dry before the commercials stop.

If the networks used common sense and not get greedy in the first place, this type of technology wouldn't have had much demand. Hell, they load up on commercials and still use some product placement. Production companies need to pay more attention to their costs and spend less time whining. Most actors and directors are interchangeable anyway.

look for your broadcast networks to start airing their ads side by side along with programming.

Bye bye ad skipping.

So let it be and the market will decide.

Isnt that how it is suppose to work?