DoubleClick Faces More Trouble in Europe than U.S.Different mergers, different countries, different rules ( old news - 05:29PM Wednesday Nov 21 2007) tags: legal · competition · business · world · GoogleTipped by LiamJunket  Google’s acquisition of DoubleClick has stirred up some anti-trust concerns in the United States. However, it seems that where the deal is going to face real trouble isn’t here but over in Europe. Essentially, there are two types of mergers that are looked at in anti-trust litigation (source). “One is a non-horizontal merger, in which two companies in compatible but different lines of businesses are seeking to expand into new markets by merging, such as America Online's acquisition of Time Warner. The other type of merger is a horizontal merger, in which two companies in largely identical businesses are seeking to capture a larger bite of the market, as in the Oracle-PeopleSoft merger.” The DoubleClick acquisition falls under the category of a non-horizontal merger. Here in the United States, those types of mergers are rarely pursued by legal authorities. However, the legal approach in Europe has differed and the European Commission is now intensively reviewing the DoubleClick acquisition. If they determine that DoubleClick could have grown large enough to compete with Google, they will consider this acquisition to be an anti-trust violation.
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en102
Canadian, eh?
join:2001-01-26
Valencia, CA | Re: Also the EU doesn't like US businesses dominating in Europe EU is/has been much more regulated on everything than the U.S.
Even their own wireless system is much more regulated/expensive than the U.S.... but because of regulation, it typically works better.
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dvd536
as Mr. Pink as they come
Premium
join:2001-04-27
Phoenix, AZ
| Re: Also the EU doesn't like US businesses dominating in Europe said by en102 :EU is/has been much more regulated on everything than the U.S. Even their own wireless system is much more regulated/expensive than the U.S.... but because of regulation, it typically works better. Except television censorship. america still reigns king in prudeness.
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You can never be too rich, too thin or have too much Bandwidth | |
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en102
Canadian, eh?
join:2001-01-26
Valencia, CA | Re: Also the EU doesn't like US businesses dominating in Europe Media in general... many news papers/tv/radio don't censor for content like they do here.
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Canada = Hollywood North | |
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braynes
Premium
join:2005-03-14
Waterville, ME | My complaint is that doubleclick has so many dam names it takes forever to block in a router or a host file.
Anyone know anyway to get dc all in one filter?
Bruce | |
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LiamJunket
Premium
join:2002-03-03
Ocean City, NJ
 ·Comcast
| Re: Also the EU doesn't like US businesses dominating in Europe said by braynes :My complaint is that doubleclick has so many dam names it takes forever to block in a router or a host file. Anyone know anyway to get dc all in one filter? Bruce If using Firefox browser, get the Adblock Plus addon.
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braynes
Premium
join:2005-03-14
Waterville, ME | Re: Also the EU doesn't like US businesses dominating in Europe Yes I will.
Brue | |
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Also the EU doesn't like US businesses dominating in Europe
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