The moves come after ESPN lost more than 11 million subscribers in just the last few years.
So, let's say 5 years here.
Compared to 5 years ago, ESPN's revenue is down...3 minus 5 is two, carry the one...$924,000,000/year.
At $7/month/subscriber, a billion dollars a year less revenue compared to 5 years ago.
And all during that time ESPN placed contracts assuming that revenues would go UP, that ESPN could come back to the cable companies and get another 50 cents, another dollar, per sub per month, ongoing forever and ever.
They didn't even plan for FLAT revenue.
Mmmmmm, this popcorn is good.