By Linda Haugsted -- Multichannel News, 4/30/2007

Embarq, a competitive local-telephone company that provides bundled services, has rolled the dice on a multimedia advertising campaign, dinging the reliability of Cox Communications' telephone service in Las Vegas.

Targeted at residential customers, the print, radio and outdoor advertising campaign is based on research commissioned by Embarq from Keynote Competitive Research, which examines telephone companies and creates service benchmarks for voice quality and call completion, among other standards.

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