Embarq Offers More Data On NebuAD Trial
26,000 users impacted, 15 opt out...
Earlier this week Embarq responded
Embarq has e-mailed me a second, more informative response
(pdf) from their CEO to Congress. The letter confirms that Embarq's trial of the technology was conducted on 26,000 subscribers at a single point of presence (POP) in Gardner, Kansas. Embarq says Gardner was chosen because it was their smallest pop, and due to its proximity to "qualified" technical staff.
While it appears that NebuAD's ineffective opt-out system could violate several federal wiretap and privacy laws, Embarq states that their own internal legal review of the technology found it "lawful and otherwise permissible." They also repeat claims that any data collected was anonymous and not retained.
While this letter is much more informative than the previous one, it's still fails to address the fact that NebuAD's cookie-based opt-out system doesn't actually opt users out of data collection (just targeted ad delivery). It also doesn't go out of its way to concede that e-mailing impacted customers might have been a better bet than burying notification in fine print.
| |hopeflickerCapitalism breeds greedPremium
Long Beach, CA
Religion does three things quite effectively: Divides people, Controls people, Deludes people.
| |said by FFH5:Except that Google/Yahoo's cookies aren't quite as intrusive/persistent as Nebuad. Once Google/Yahoo cookies are deleted, they stay deleted until you visit the site again. Nebuad is an entirely different matter.
said by tschmidt:The contract is implied each month when customers pay their bills. I say let the ISPs put the privacy statement verbiage in an e-mail to their customers for notification purposes. I still doubt that you'll see large numbers of customers opting out or even caring about the minute impact of anonymous logs.
Agree with with other there needs to be some sort of implied contract, as with phone service, as to what company can and cannot do with your information.
Falls Church, VA
| |said by SSX4life:It's possible that the 15 that opted out were Company Executives who didn't want their browsing habits mined...
*edit* and the whole bullsh!t about "making the users browsing experience better" is a total bunch of crock. The CEO's will tell you anything to get their way and not even agree with their own tactics or policies in their private life.
"In every generation, there are those who want to rule well - but they mean to rule. They promise to be good masters - but they mean to be master."
Lurking in the background ....Embarq again repeats that they believe their fine print notification adheres to FTC standards.....
In other words, Emparq did the very minimal they thought they could get away with, while doing their best to keep this "service" hidden.
IMHO, any business that needs to keep itself as hidden as NebuAd isn't worthy of existence. If their system is so great, why do they fight so hard to keep it hidden? If the user experience is so much "enhanced", then wouldn't they want everyone to know about it and use it?
Not any better than spammers, phishers and spyware creators, IMHO.
Atomic batteries to power - Turbines to speed - ready to move out.
·Time Warner Cable
It's All About The Alphabet Soup The NSA, FBI, CIA, Homeland Security, etc., using a company like NebuAd or Phorm or whomever to circumvent the law to get what they want.
These scumbag ad serving companies need to put out of business.
Fine, click on the Opt-Out link, your opted out with a cookie placed in a browser. But wait, what if I use a different browser, it is not cookied for Opt-Out. I just Opted-In without my knowledge just because I decided for a few minutes to use a different browser.
Then I decide to clean all my cookies out of my browser, and the Opt-Out Cookie goes bye-bye. Next time I use the browser, I've automatically opted-in, because my Opt-Out cookie is gone.
This whole arguement over this type of End user enhacement is total bullsh*t, and violates numerous Federal laws, and probably numerous state laws as well.
It is time to level Federal Rackeetering charges for the illegal and unwarranted network tampering by NebuAd and Phorm and all others invovled in this type of backroom skull-duggery.
PROUD TO BE THE DIRECTOR OF THE CRUNCHENSTEIN ASSOCIATION AND THE HOST OF CRUNCHENSTEIN #2