By Mike Farrell -- Multichannel News, 12/20/2008 3:26:00 PM
Insight's CEO started his blog, »www.michaelsinsight.com/, in May 2008 (with his first post, “Why the #*@# Am I Doing This?”) in part to challenge the conventional wisdom that most companies play their cards close to their chests. He has religiously filed his daily musings — and he writes it himself — on everything from customer service issues, Washington regulation and technology to industry initiatives like Tru2way.

“There is a certain group of people — as they say on MSNBC, the Cheeto crowd,” Willner said. “These are guys and gals who are interested in our business from an intellectual point of view; they're computer savvy; they're young, typically. There is a whole world of people communicating through blogs out there that we probably weren't exploiting our capability of communicating with our customers before we did that.”

Willner said that he hasn't gotten much response from other executives in the cable industry on the blog — except for the odd strange look — but said that by now the industry “has come to expect the unexpected from me.”

The blog was part of an effort by the CEO to put a face on Insight's business and a way for customers to access the front office. Customers can also contact Willner via e-mail — his address can be found on the company Web site and his blog.

Spotted here