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FCC Approves Nexus One For AT&T
And Rogers, Bell and Telus
by Karl Bode Monday 01-Feb-2010 tags: business · wireless · hardware
The idea of Google getting into the cell phone business holds promise, given it could introduce Americans to the more European wireless model of buying your phone first -- then shopping for a carrier (which means no contracts and ETFs, but also unsubsidized phone prices). Google's initial launch of the Nexus One failed in delivering that promise by the fact the phone only worked on T-Mobile, the carrier with the smallest 3G footprint. However, the phone is eventually coming to Verizon, and a new filing with the FCC indicates the phone will eventually be coming to AT&T's network as well. A new filing with the FCC indicates this newer Nexus One will work on WCDMA Bands I, II, and V, which means AT&T (and Rogers, Bell, and Telus) users should see the phone soon.

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John McClane
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awesome

nuff said

ThrowDemsOut
If you can't convince 'em, confuse 'em
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Blackberry can use the competition for multi-carrier phones

Up until recently, Blackberry had the field pretty much to itself when selling a phone model to multiple carriers. Now with Palm starting to do that and now Google, it looks like SOON you may be able to pick a phone(and its set of features and app store) and use it on the carrier of your choice. 2010 looks like it is turning out to be a good year for smartphone buyers.

P.S.>> except maybe Apple and their iPhone. They seem to be locking themselves in to a marriage with AT&T.

tiger72
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Re: Blackberry can use the competition for multi-carrier phones

said by ThrowDemsOut:

Up until recently, Blackberry had the field pretty much to itself when selling a phone model to multiple carriers. Now with Palm starting to do that and now Google, it looks like SOON you may be able to pick a phone(and its set of features and app store) and use it on the carrier of your choice. 2010 looks like it is turning out to be a good year for smartphone buyers.

P.S.>> except maybe Apple and their iPhone. They seem to be locking themselves in to a marriage with AT&T.
I doubt it. LTE is when that time comes. Verizon, TMO, and ATT will all be using the same network technology on 2 bands: 700 and 1700. Until then, I'd be surprised to see any manufacturer spend money on a 5-band chip.
--
"What makes us omniscient? Have we a record of omniscience? ...If we can't persuade nations with comparable values of the merit of our cause, we'd better reexamine our reasoning."
-United States Secretary of Defense (1961-1968) Robert S. McNamara
Big Dawg 23

join:2002-03-27
Northfield, MN

Re: Blackberry can use the competition for multi-carrier phones

The issue with a 5 Band chip is as of yet the FCC will not allow a phone to run a quad chip on all the 3G Bands here in the US. It is unlikely they will allow LTE to do the same if that is how the technology works. But who knows maybe they will.

As for the Nexus One, it is a nice phone however, a few draw backs with T-Mo that I expect with all carriers

1. Available via Google only currently(rumored to be at Walmart)
2. Not available to Family Plans without customer service roulette.
3. The insurance handset that is available will require a deductible every time.

I planned on jumping ship to T-Mo until I found this out. Now I have a Droid coming tomorrow and will remain on Verizon. Because my Company gets 20% off of Data and Minutes my rate plan is cheaper than T-Mo.

gball
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they

should have done this from day 1!!
Mr Matt

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How are unsubsidized phone prices established:

Whenever I hear the term unsubsidized phone prices I cringe. In reality, if the sale of cellular handsets were truly competitive the wireless carriers would not be able to simply to make up a price to inflate the ETF if one is applied and then charge the customer the true cost of the handset as the pre-discounted price. I hope Nexus is successful. But unless Nexus is sold through many sales channels with true competition, I would think this marketing strategy should be called the almost, sort of, similar to, the European marketing model where there is true competition.

tiger72
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Re: How are unsubsidized phone prices established:

said by Mr Matt:

Whenever I hear the term unsubsidized phone prices I cringe. In reality, if the sale of cellular handsets were truly competitive the wireless carriers would not be able to simply to make up a price to inflate the ETF if one is applied and then charge the customer the true cost of the handset as the pre-discounted price. I hope Nexus is successful. But unless Nexus is sold through many sales channels with true competition, I would think this marketing strategy should be called the almost, sort of, similar to, the European marketing model where there is true competition.
The wireless carriers *don't* make up the MSRP. The manufacturer does. HTC and Google set the MSRP at $529. After a $350 phone subsidy, that brings the phone price with contract to $179.

As for competition - the various wireless carriers set their on-contract prices to whatever they can to lure in customers. There is competition there. Also, other smartphones are enough incentive for the manufacturers to keep the pricing down.
--
"What makes us omniscient? Have we a record of omniscience? ...If we can't persuade nations with comparable values of the merit of our cause, we'd better reexamine our reasoning."
-United States Secretary of Defense (1961-1968) Robert S. McNamara

coldmoon
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Re: How are unsubsidized phone prices established:

One thing to keep in mind here is that the phones themselves are actually more expensive in Europe than they are here, especially when you start calculating the VAT rate.

This does not however negate the model as the service providers have a much tighter market to work in considering the plethora of choices people have there...

JMHO
Mike
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glinc

join:2009-04-07
New York, NY

meh

This is the last thing att needs in their network....more data hungry phones lol
lohertz

join:2009-04-15
Plano, IL

not happening

1. a true phone would come with AT&T 3g AND T-Mobile 3G.
2. If the US did it like the Europeans, we would have price competition on the phones themselves and the prices would come down. Not this crap about how its full retail when the true wholesale price to the carrier is more like half the list price
3. If you believe the hype then wait and see, but I doubt this is the Nexus One. Like many posters over at Engadget say, its the HTC Bravo.
I'm so tired of waiting to get a phone. Everytime I think I want THAT phone, a new one comes out that I wish I would get.

ThrowDemsOut
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Re: not happening

said by lohertz:

I'm so tired of waiting to get a phone. Everytime I think I want THAT phone, a new one comes out that I wish I would get.
That is just a fact of life in the high tech world. Haven't you bought a new PC and 2 weeks later, they come out with one at the same price that is faster, better graphics, more features, etc. Same thing with new flat panel TVs.

You get the best Total Cost of Ownership by actually buying a model that is NOT just out - but one that is 6 months to a year old.

wwdubbia

join:2002-06-03
Clinton, NY

Nexus One DOES have ETF's

This article is very poorly written. The Nexus One not only failed in the single carrier launch, but it was tied to some hefty ETF's as well, not only from the carrier, but Google itself.
podstolom

join:2010-01-25
Wichita, KS

Universal phones

Nope, the Nexus isn't there yet. A WCDMA Band I, IV phone (TMobile USA/Europe) is still different from a Band I, II, V (ATT/Europe) and still different from a CDMA phone (Verizon/Sprint).

They should start bundling Radios and SIM cards into modules that can be swapped out by carrier or else build one big multi-band multi-protocol monolithic radio for universal connectivity.

Incidentally the WCDMA (UMTS/HSPA) standard has 16 bands. And CDMA has at least 4, and Cox is putting out 1700 MHz CDMA soon (that's Band IV/AWS) and there's 700 MHz for LTE, and 2.3, 2.5, 3.5 GHz for WiMax, and.....oh yeah, unlicensed WiFi stuck in the middle at 2.4 Ghz.
ISurfTooMuch

join:2007-04-23
Tuscaloosa, AL

Re: Universal phones

Precisely. Buying a Nexus One does nothing for me in terms of choosing my carrier. Sure, I can buy the one for the carrier I want, but that does me no good if I decide to switch, since I'd have to go out and get the variation for the carrier I want to switch to.

And besides, unlocked phones have been around for years, even in the U.S. In fact, Nokia and SE have made many models with 850/1900 3G support that were sold unlocked and unbranded. How is the Nexus One any different?

tiger72
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said by podstolom:

Nope, the Nexus isn't there yet. A WCDMA Band I, IV phone (TMobile USA/Europe) is still different from a Band I, II, V (ATT/Europe) and still different from a CDMA phone (Verizon/Sprint).

They should start bundling Radios and SIM cards into modules that can be swapped out by carrier or else build one big multi-band multi-protocol monolithic radio for universal connectivity.

Incidentally the WCDMA (UMTS/HSPA) standard has 16 bands. And CDMA has at least 4, and Cox is putting out 1700 MHz CDMA soon (that's Band IV/AWS) and there's 700 MHz for LTE, and 2.3, 2.5, 3.5 GHz for WiMax, and.....oh yeah, unlicensed WiFi stuck in the middle at 2.4 Ghz.
The fact that VZW and Sprint chose to use a technology different than the rest of the developed world isn't Google's fault.

While I only count 14 UMTS bands, a relatively capable worldphone "only" needs 5 of them for worldwide 2g/3g support. 850, 900, 1700, 1900, 2100.
--
"What makes us omniscient? Have we a record of omniscience? ...If we can't persuade nations with comparable values of the merit of our cause, we'd better reexamine our reasoning."
-United States Secretary of Defense (1961-1968) Robert S. McNamara
olegy

join:2003-06-02
San Diego, CA

What is the point? You can get Android on AT&T now

What is the point? You can get Android on AT&T now - just buy Roger's HTC Dream or Magic from fleabay ( unlocked or get it unlocked later). I do have Roger's HTC Dream on AT&T and enjoy 3G and $10 data plan addition (part of the family plan) without any phone modifications.
And yes, if you can get such a phone, AT&T will not force you to pay $25/month for a data plan - just $10-15 (depends on your plan)

ztmike
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1 edit

Seller?

So who is going to sell this phone? AT&T or Google?

Because what Google failed in was advertising..Look at how Verizon handled their Droid phone..they put a crapload of advertising out for it (paid $100 million) for it..but it paid off for them as its the second best rated phone besides the Nexus One.

Google needs to rethink how they get their phone out to the public other than the nerdy tech geek.
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ISurfTooMuch

join:2007-04-23
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Re: Seller?

Not only that, but what does buying it unlocked get you? With T-Mobile, bringing your own equipment at least gets you a better rate plan. Not so with AT&T. Oh, but your phone is unlocked, so you can take it to another carrier. Who? AT&T and T-Mobile are the only national GSM carriers, and their 3G bands don't match. Unless you happen to live in an area covered by a local GSM carrier with 3G on 850/1900, you're stuck with AT&T. You could always use it on EDGE, but that will be quite painful.

ztmike
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Re: Seller?

said by ISurfTooMuch:

Not only that, but what does buying it unlocked get you? With T-Mobile, bringing your own equipment at least gets you a better rate plan.
This is actually what I'm doing..I'm buying the N1 for full price and getting the cheaper plan cost from T Mobile.

Not to mention AT&T doesn't have 3G here. Nor do they give discounts to people who buy their phones outright (Neither does Verizon) And Verizons 3G coverage map is pure bullshit..I bet more than half on that map people can't get 3G from them.
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skuv

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But that was Google's whole point with this launch. They didn't hype it or advertise it, because they are not setup to do support for this. It was mainly hyped by tech bloggers with leaks and rumors.

Just look up the stories that were out a week after launch about how bad their service was. They didn't plan on having to service hundreds of thousands of users, so they didn't advertise like Verizon did with the Droid.

Not to mention, the phone is only available online, from Google, so obviously, this is only really going to reach the "nerdy tech geek."

They sold a great number of these having no advertising and them only being available from one place.

ztmike
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2 edits

Re: Seller?

quote:
But that was Google's whole point with this launch. They didn't hype it or advertise it, because they are not setup to do support for this. It was mainly hyped by tech bloggers with leaks and rumors.
Maybe your right..maybe your wrong..nobody knows besides Google, why would they develop and put money towards a hot seller, only to sell it online and knowingly not advertise it for fear of their support not being able to handle it?

Where is the sense in that for a company wanting to make back their money that they put into it? I believe either Google will start letting phone carriers carry their phone + them or totally revamp their Google store with possibly some TV ads. (Which would be a first) But a very smart move.

quote:
Just look up the stories that were out a week after launch about how bad their service was. They didn't plan on having to service hundreds of thousands of users, so they didn't advertise like Verizon did with the Droid.
Wrong.

They didn't foresee the problems that the Nexus One propped up with as no company would. Until the product is out in the wild with more people using it.

quote:
Not to mention, the phone is only available online, from Google, so obviously, this is only really going to reach the "nerdy tech geek."
Which is where Google failed. I'll let you in on a secret..Google is in this race for dominance and money.

quote:
They sold a great number of these having no advertising and them only being available from one place.
Yes they did do good considering there was no advertising besides Google's website or ads, BUT it still did horribly compared to the Droid..and that is a weaker phone.
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joako
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Unlocked firmware

Since this is open source, right, is there an unlocked/unbranded firmware that can be loaded into these devices?
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ztmike
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1 edit

Re: Unlocked firmware

said by joako:

Since this is open source, right, is there an unlocked/unbranded firmware that can be loaded into these devices?
Yes Android is open source, and runs on mobile Linux. But doesn't come stock with "root" which is sysmin for what you are talking about.

There are some how-tos on Youtube that you can search for, something along the lines of "Rooting Nexus One" or "Installing root on Android" or something of that nature..or you can just Google it.

But there's not much you can do on rooting yet..as the Nexus One is still pretty new to the market.

This is not to say that the stock Android OS on the N1 is locked down like the iPhone..because its not, its open source.
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joako
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Re: Unlocked firmware

So I can get the AT&T phone and out-of-the-box tether it to my PC with the $15/month data plan? That has not been possible with any AT&T-branded phone I have tried.
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ztmike
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Re: Unlocked firmware

said by joako:

So I can get the AT&T phone and out-of-the-box tether it to my PC with the $15/month data plan? That has not been possible with any AT&T-branded phone I have tried.
I couldn't help ya on that one..the Nexus One for AT&T is not even out yet.
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joako
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Re: Unlocked firmware

Well it seems to me that the Google phone is just the same crap as the iPhone.

Just the fact that it needs to be jailbroken like the iPhone. If it is so open, why is that?
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ztmike
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2 edits

Re: Unlocked firmware

said by joako:

Well it seems to me that the Google phone is just the same crap as the iPhone.

Just the fact that it needs to be jailbroken like the iPhone. If it is so open, why is that?
The iPhone is closed source..Android is not, big difference. As for rooting..you really don't even need to do that.

Try browsing »androidforums.com/ or Googles forum »www.google.com/support/forum/p/android?hl=en

I would link you to a forum here but sadly DSLR members here don't think we need a Google/Android forum.

As seen here
»Android forum?
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nytechguy

@rr.com
Let me explain it, you can jail break the iphone, apple will unjailbreak it for you in the next update. you can root your android phone and google will say cool and tmobile will still give you support on it. like in my case where one of tmobiles apps didnt work on my rooted phone they asked which ROM i was using and they said they will add that to there database. a few weeks later the app was updated to work with my rooted phone. and i actually received an email from tmo support, saying that they thank me for helping them.

Android rules, and so does tmobile.

PS: and they look the other way when you mention tethering too. very cool.

nytechguy

@rr.com
to get tethering you will have to root your nexus one first, check out the XDA forums for that. Also you will be violating AT&T TOS if you do.

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