FCC Puts New Restrictions On Wireless Spam
By Wendy Davis - Monday, October 18, 2004
Tough new Federal Communications Commission rules designed to take on the nascent problem of wireless spam go into effect today.
The new provisions, which flesh out the Can-Spam Act, ban unsolicited commercial text messages to consumers, unless they have opted to receive such messages, or already have a relationship with the sender. The rules prohibit marketers from sending text-messages through the Internet to wireless devices, such as cell phones and PDAs. They don't apply to ads sent to e-mail addresses that are then forwarded to wireless devices such as BlackBerrys. MediaPost