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FCC Takes Aim at Annoyingly Loud Commercials
The FCC has moved to take aim at advertisements that are intentionally louder than the TV programming you're watching. The FCC recently announced (pdf) that they're taking additional action to further enforce restrict volume restrictions on television commercials under the Commercial Advertisement Loudness Mitigation (CALM) Act. "It is our hope that these changes will result in a modest decrease in the perceived loudness of certain commercials," states the agency. The updated rules, which go into effect June 4, 2015, give the agency a wider variety of tools to measure commercial volume for enforcement.

Most recommended from 39 comments


ISurfTooMuch
join:2007-04-23
Tuscaloosa, AL

7 recommendations

ISurfTooMuch

Member

Another idea for a law

Maybe Congress could pass a law forbidding Congress to pass laws where the name of the act is contrived so that it creates an acronym.

Maybe call it Stop The F-ing Unnecessary Acronyms Completely Today (STFU-ACT).

StuartMW
Premium Member
join:2000-08-06

4 recommendations

StuartMW

Premium Member

What I hate

is TV ads that use doorbell sounds. Is that someone at the door or another stupid ad?

kfw
join:2001-11-20
Norman, OK

2 recommendations

kfw

Member

June 4, 2015

What is with taking a year to enforce an action that is already in affect? Gotta LOVE the FCC.. A year, really?