site Search:


 
   
story category
FTC to Control Online Advertising?
Are websites tracking too much information?
by KathrynV Sunday 04-Nov-2007 tags: business
Most people are used to seeing advertising online. They get targeted ads through their Gmail, watch video advertisements to see online television shows and are offered advertised products while engaging in online shopping. But FTC commissioner John Leibowitz wants that to change. He expresses two major concerns about online advertising: that it’s being shown to children and that it tracks private information in too much detail. He is suggesting changes to web site privacy policies including an opt-in agreement on those policies. Not surprisingly, the Interactive Advertising Bureau thinks that the FTC should mind its own business, calling recent advancements in online advertising “innovative”.

view: topics flat text 
Post a:

swhx7
Premium
join:2006-07-23
Elbonia

Half baked

  • Restraint of targeting, or at least disclosing what's going on: good.


  • Trying to control who sees what: This will run into the same problem as the attempts to keep kids out of "adult" sites, which have repeatedly been struck down as unconstitutional. How would age be veified? How to shelter children while maintaining freedom of communication for adults?

Romney2012
Defeat Obama 2012-Chg we can believe in
Premium
join:2002-03-03
USA
kudos:4

Re: Half baked

The FTC is on solid legal ground when making sure what is advertised is accurate. But when they get in to privacy issues they just don't have the legal mandate to do very much. They can talk about it, but without new laws from Congress, they can't do much more than that.
whocares0
Premium
join:2003-07-26
..

Re: Half baked

think thats why i like FF a little more & more then IE, at least you can "DENY" the cookies,from a site.

Romney2012
Defeat Obama 2012-Chg we can believe in
Premium
join:2002-03-03
USA
kudos:4

Re: Half baked

said by whocares0:

think thats why i like FF a little more & more then IE, at least you can "DENY" the cookies,from a site.
You can control cookies from IE just as easily.

But ad blocking isn't as easy as FF.



--
Internet News
My BLOG
My Web Page

en102
Canadian, eh?

join:2001-01-26
Valencia, CA

Re: Half baked

Yup... 99% of your traffic's tracking is through cookies.
Older sites did 'basic' tracking through log files only, but that's only good for basic hit counts.
'True' tracking through cookies within a site (i.e. logins captured through cookies) are reasonable. Its the outside vendors that track across domains/sites that are the issue.
--
Canada = Hollywood North

hpguru
Curb Your Dogma
Premium
join:2002-04-12
said by whocares0:

think thats why i like FF a little more & more then IE, at least you can "DENY" the cookies,from a site.
What are you talking about. Cookie handling in IE6 & 7 is vastly superior to Firefox.
--
Christianity: A cannibalistic blood cult based upon the human blood sacrifice of a virgin male. It teaches you must eat the flesh and drink the blood of the virgin to be saved.

Thaler
Premium
join:2004-02-02
Los Angeles, CA
kudos:3
Reviews:
·DSL EXTREME
said by Romney2012:

The FTC is on solid legal ground when making sure what is advertised is accurate. But when they get in to privacy issues they just don't have the legal mandate to do very much. They can talk about it, but without new laws from Congress, they can't do much more than that.
How do they plan on enforcing laws against advertising companies in different countries? I mean, it's all swell and dandy to propose reigning in the "wild wild west" of today's state of online advertising...I just don't see how one country will have any jurisdiction to play "internet police" over international networks.
OCP
Premium
join:2004-10-11
USA

Re: Half baked

Exactly. Someone was paying attention. The internet is bigger than US (intentional). Please tell me they have smarter people at the FTC.

serge666

join:2004-06-07
Little Falls, NJ
said by swhx7:

  • How to shelter children while maintaining freedom of communication for adults?
getting off the couch and actually RAISING your children would be a start.

A tiny bit of supervision just seems to be too much to ask of the parents of America. No, it's so much easier to just trample the freedom of speech. Heck, you can do it from your couch!
frost203

join:2005-09-17

Re: Half baked

Advertisers have way too much info on net users. I think that we should go back and take another look at using top-level domain to curb such privacy intrusion. Personally I have set my internal firewall to block many advertising site. but the list is large and near impossible to maintain. maybe we should have tools like the .sex .xxx and maybe even a .ads or something. Its would be soo easy to shield my kids from unwanted or unsolicited ads and sites if i could simply block an entire top-level domain. I don't think the US government should censor us but i do think and quite frankly expect the government to devise tools to allow the people to govern/censor themselves at their choosing.

andyb
Premium
join:2003-05-29
SW Ontario
kudos:1

Things are fine

There is nothing wrong with gmail.So you get a small advert on the side.I never really see it anyway.This is just the US trying to rule the world.(Not really but you should get the drift of it)

Scree
In the pipe 5 by 5

join:2001-04-24
Mount Laurel, NJ

huh?

What's an "ad?" [subliminal: AdBlockPlus] I think I heard of "ads," [subliminal: AdBlockPlus] but I can't seem to recall. [subliminal: AdBlockPlus]

cdru
Go Colts
Premium,MVM
join:2003-05-14
Fort Wayne, IN
kudos:5
Reviews:
·Frontier FiOS

Re: huh?

said by Scree:

What's an "ad?" [subliminal: AdBlockPlus] I think I heard of "ads," [subliminal: AdBlockPlus] but I can't seem to recall. [subliminal: AdBlockPlus]
They are what use to be in those blank areas that look like something should be in them, or what use to be under the header "ADVERTISEMENT" on some sites but just seem to be empty.

Jodokast96
Stupid people really piss me off.
Premium
join:2005-11-23
Erial, NJ
kudos:2

You're all missing the real point

This is how this will play out. He makes a big stink to draw attention to himself, they'll collect money to buy him off, and this will fade away into nothingness. This is how they play the game.
frost203

join:2005-09-17

Re: You're all missing the real point

that maybe true but now there are a few more people/readers, including myself, thinking about the consequences of such an enormous privacy invasion. That in its self may propel a sluggish reaction that can induce good change.

Jodokast96
Stupid people really piss me off.
Premium
join:2005-11-23
Erial, NJ
kudos:2

Re: You're all missing the real point

LOL, yeah, ok. All one needs to do is look at any of the decisions made recently in Washington. Privacy and what's actually good for the consumer has lost out every time.

Monday, 04-Jun 06:24:20 Terms of Use & Privacy | feedback | contact | Hosting by nac.net - DSL,Hosting & Co-lo
over 12.5 years online © 1999-2012 dslreports.com.