Fairpoint Makes Poor First Impression In New EnglandRunning massive branding effort while struggling to offer 911 service
(
old news - 09:48AM Thursday May 22 2008)
tags: business · trouble · Verizon Online DSL · Fairpoint CommunicationsTipped by Dominokat 
User Dominokat

writes me to note that Fairpoint Communications is under fire in Maine after their 911 systems malfunctioned nearly a half-dozen times over the last few months, several times for at least half an hour. According to the
Portland Press Herald, "software and customer service problems" were to blame for the outages, and at least one county is redirecting 911 calls to the State police dispatch system until the problems are fixed.
I'll state the obvious and say this isn't a great start for Fairpoint, who is trying to make friends in the states of Maine, New Hampshire and Vermont after buying Verizon's DSL and landline networks. The deal was great for Verizon, giving them a $600 million tax-write-off while eradicating more than a billion in debt. Fairpoint however went from a company with 300,000 landline customers to one with nearly 2 million in short order (and plenty of debt).
Fairpoint's first quarter earnings
dropped by 34%, and the company is obviously picking up the tab for their 911 screw ups. The Press Herald also notes they're running an expensive marketing campaign in New England to, ironically in the face of 911 errors,
build customer trust:
Nevins would not disclose how much FairPoint will spend on its branding effort. However, he described the campaign as a long-term project that is critical to the company's effort to establish itself with customers in a competitive market. "It's a significant amount of money," he said, "and it's a very important part of what we're doing right now because of our newness to much of the market here in northern New England."
I'll also note that the
Press Herald says the Maine PUC didn't bother to explore Fairpoint's ability to offer 911 service
before approving the deal. Fairpoint's ability to handle their new debt load while expanding the network was a major concern during the merger approval process. Customers in New England faced a lose-lose scenario: stay with a company that didn't think they were worth the effort, or migrate to one that might not survive.