Fee Vs. Free Wi-Fi Sacramento feels ad-driven Wi-Fi the future The Wall Street Journal explores how the city of Sacramento backed out of a muni-wireless deal with MobilePro Corp after the city got a glimpse of the free citizen Wi-Fi deals in Portland and San Francisco. No contract was signed, and Sacramento will begin a new bidding process soon. "Sacramento, California's capital, wanted to pursue an even more aggressive model: a completely free wireless service supported solely by Internet advertising. "What the city wanted was out of the question," says Jay Wright, MobilePro's chief executive officer." The city insists that the advertising fueled Wi-Fi model is the future. Companies like MetroFi (who is serving Portland) agree, having recently shifted from fee to free. Metro-Fi says they'll bid on the Sacramento project.
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  chakeyPremium
join:2004-06-14
Gladstone, NJ | Fee vs. Free It has worked for the television and radio industry for years. Offering a fee-based ad-free version or a free ad-driven version works. Either way, the offering company makes money. | |
|  |  Romney2012Defeat Obama 2012-Chg we can believe inPremium
join:2002-03-03
USA
kudos:4 | Re: Fee vs. Free said by chakey:It has worked for the television and radio industry for years. Offering a fee-based ad-free version or a free ad-driven version works. Either way, the offering company makes money. Well at least one company disagrees with that conclusion - MobilePro. And since Sacramento has decided it won't allow an ad-free fee model, that option is gone from their bidding process.
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| | lawrence171Evilly Yours - Evilness
join:2001-12-24
Canada | Oh, but people bitch about these ads all the time.
With TV, they can find a way of not allowing you to skip the ads.
With the internet/computer software, people can easily crack their softwares.
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What I used to be I no longer am... God, why can't you freeze time for my sake? | |
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| | crazy Sacramento made a really stupid move here in my opinion. I was really looking forward to free, no-ad wifi in downtown even though it would have been relatively slow. I can't imagine an ad-based model making money. None of the classic free internet companies still offer an ad-based free service, and many of them went under. It's just not a viable business model for internet access. | |
| | | | Re: crazy I can't wait until I pick up my phone and hear an advertisement before I get to make a call! It will be great! Free with ads doesn't always work. | |
| |  sapoCruising Down Memory LanePremium
join:2002-09-16
Sacramento, CA
kudos:1 | Im sure everyone would be looking forward to free no-ads WiFi... 
Except whos going to paying for it? No thanks from this Taxpayer.
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