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story category Forrester: Paid Broadband Video Is Doomed
Free ad-driven content and VOD is the future...
(old news - 08:47AM Tuesday May 15 2007)
tags: Video · business · stats · content
The folks at Forrester Research seem to think there's no future in paid broadband video downloads and that such services from companies like Apple, Amazon, Microsoft and Wal-Mart will go the way of the dodo. The group believes the future is ad-supported broadband TV content from the networks and Internet-friendly set-top boxes from TV providers. Forrester notes that only 9% of adults online have paid to watch a video and that the mainstream simply isn't coming along for the paid video ride. The study doesn't mention the elephant in the room: piracy.

Related:
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  2. 16 Million Americans Pirated A Film Last Month
  3. Americans are More Wired at End of Year than Beginning
  4. Internet Video Still Just a Baby
  5. Cable Industry: Shucks, Guess Nobody Wants CableCARDs
  6. Hulu May Start Charging In 2010
  7. Netflix Streaming Coming To PS3 In November
  8. Apple Cooking Up New $30 A Month TV Service?
Forums » Forrester: Paid Broadband Video Is Doomed
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Post a:
apollo80

join:2002-01-31
Richmond, VA

Elephant in the room, AND...

Well, the elephant in the room of piracy is one thing...(I am not nor do I endorce piracy)

What I want it 720x480 minimum from iTunes or some other outlet (is there one? I am not but so familiar with video online) versus their 640x480. I would REALLY like to download tv shows or movies in HD to own. I don't see the advantage of watching sub par video I got online on my HDTV.

If that were available, I would use such as service on a regular basis and stop buying DVD's.
bohn

join:2006-05-30
Scarborough, ON

Re: Elephant in the room, AND...

We don't have to worry about that in Canada we got capped to death. We also pay dearly if we bust our puny caps.

supergirl

join:2007-03-20
Pensacola, FL
·Cox VOIP
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I wouldn't pay for it. I barely watch cable. I'm sick of even the watch video now when it want's to download some DRM program just to watch free stuff.

Most new DVDs aren't worth buying at all so not really buying much of anything. I work too much. The older DVDs you can get at WalMart for $5 so there is your cheap entertainment or the video stores have used for 4 for $20. If you like a TV show, just buy it when the DVD comes out.

Cable has just gotten outrageously over-priced. I could cut 75% of the channels and not miss them.
truocchio

join:2004-07-05
Miami Beach, FL

Netflix and Vongo are two, for pay, video/movie download sites that play their content in a decent resolution and are very easy to use. Why worry about mailing dvd's back and forth if you could download them almost instantly. I was highly impressed with the service and picture quality.

I do however think that Cable and Satellite providers will see their content slowly chipped away by the content producers. For instance, you will be able to go to abc.com to see ABC programming without having to have a cable/sat subscription. This is real a la carte that many have been wishing for and its right around the corner. Yes there will be ad supported models (like the current TV model) and paid for no ad versions. SO I dont feel that the "paid for" model is dead, it is just another option that you will have.

Look, its an equation. Content providers create content and make money for showing it....its just how they retrieve that money (ads or subscriptions) that we can now choose from. Without the cable/sat middleman. We just need high quality, reliable and fast "dumb pipe" internet access.

If this is so, IPTV via the Set Top Box/Cable/Sat is going to be in big trouble in the decade or so to come.

anomus

@rr.com

Im a HUGE white elephant

Im an enthusiastic participater amoungst the millions in the p2p revolution. And mine isnt brand new behavior. I have taped songs off the radio and VCRed stuff from the Tv all my life starting when my folks got me my first tape recorder. Now, instead of recording what I want on magnetic tape, I record it to the magnetic disks in the hard drives. And If those deep pocket moguls got the gall to buy new laws that take away my right to do what my dad taught me to do, and beat DLers over the head with a legal system that costs too much to fight, then I got the nerve to use untraceable wireless internet access and DL everything in complete defiance untill the p2p movement reaches critical mass and those laws are thrown out in favor of the will of the people. It is nothing short of a modern day revolution and I predict that the moguls will one day soon squeel like the greedy pigs that they are and surrender to free ad driven downloaded content in the manner that we demand. It has alway been that way and p2p will force content to be that way in the future. Today they can call me a crook. But in a few years when things get fixed, I'll be looked upon as a hero.
krayzie bone

join:2006-09-03
Marietta, GA

Re: Im a HUGE white elephant

Bravo!
markopoleo

join:2003-04-02
Bonne Terre, MO
·Charter Pipeline

Its doomed cause morons don't make it right.

Most people would not mind paying a small fee to watch movies online or buy them online if they moron big wigs would actually stop restricting content.

Pay for a movie with a cheap fee that BEATS retail pricing, download it and play it. viola i just made a billion dollars. How is this hard to figure out? lol

Instead you got these dumb places that offer a handful of movies with DRM restrictions, want you to use there own software, poor buggy webpages/software, terrible support, and to top it all off..No bandwidth to supply the movies fast enough.

Is it any wonder people pirate movies, downloaded hundreds of movies over course of last year to watch or watch later. I would of gladly gave SOMEONE money if they would of offered a service that customers want and not what THEY want.

anomus

@rr.com

Re: Its doomed cause morons don't make it right.

Give those fat cat moguls an inch and they will eventually figure out a way to suck down your bank account. People a long time ago paid for cable because it didnt have annoying commercials, it was only $20 and it was worth the commertial free treat. But they couldn't resist the urge to harvest a second revenue stream so now that they have their audience addicted, they increased rates, added commertials, and invented this new concept called pay-per-view. Its the same way with gas prices right now. We are hooked on gas and the oil companies are jacking with the prices till our eyes bug out. And to keep them at record levels, all they need are fully insured refinery mishaps at regular intervals and the rapeing will go on indefinitely. A few years back, they stuck it to Californians with their electric bills after they conned government officials to deregulate them. People everywhere else have never seen an electric bill anywhere near what Californians had to pay down. And it was all crocked price fixing.

If the entertainment industry could get their way, free traditional TV and radio would be scrapped in lue of subscription and pay-per-view. Now that analog TV is being phased out, digital control of individual viewers is within their grasp. If they could only kill off all the p2p content that is spreading, they could then escalate the priceing and control of content world wide with their new digital interactive controls. p2p is the chains holding back the corporate monster. If it figures out a way to break free from those chains, our addiction to entertainment will cost us just as dearly as our addiction to energy useage.

batterup
I Can Not Tell A Lie.
Premium
join:2003-02-06
Netcong, NJ
clubs:

The truth is know known.

The great unwashed wants broadband not for research and work. They want it for porn. They want me to pay for their porn.
Forums » Forrester: Paid Broadband Video Is Doomed


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