According to BrandIndex, a service that measures thousands of consumer brands year-round, public perception of Verizon has shot up since its ad campaigns began in October. AT&T's public perception, at the same time, has plummeted.

BrandIndex surveys a representative sample of the U.S. population every weekday. Prior to Verizon's recent campaign, Verizon had a "buzz score" among adults 18 to 34 years old of 8.3, while AT&T measured 1.4. By the end of last week, Verizon had jumped up to 24.2 and AT&T had dropped to -2.4. The buzz score ranges from -100 to 100 and represents how much positive news people report hearing about each company.

Perhaps even more telling, BrandIndex also measured how willing people said they were to recommend AT&T versus Verizon. In late October, the two companies were tied with scores of nine (on the same -100 to 100 point scale). By early November, Verizon had climbed up to 25, while AT&T had fallen to -8.

If all of that's not enough, the number of people reporting they're satisfied with AT&T has dropped in the past few weeks, too, according to BrandIndex's data -- while the satisfaction score for Verizon has remained constant.

said by TKJunkMail :

No wonder AT&T is squealing like a stuck pig.

said by Kearnstd :

one thing i heard was if they exempted their service from the cap the Net Neutrality fans would cry bloody murder and go crying to daddy FCC.

said by fatmanskinny :

Per the article:

Banse acknowledged that On Demand Online usage will count against Comcast's 250-Gigabyte monthly cap, as the operator's executives have previously said. "I know from my own experience, that's plenty," she said.

Lovely! Just freaking lovely.

With this Public Notice, the Commission seeks more focused comment on our universal service and intercarrier compensation (ICC) policies and to explore various policy options that would further the goal of making broadband universally available to all people of the United States.

All comments should refer to GN Docket Nos. 09-47, 09-51, and 09-137. Please title comments responsive to this Notice as “Comments – NBP Public Notice #19.” Further, we strongly encourage parties to develop responses to this Notice that adhere to the organization and structure of the questions in this Notice.

Comments can also be filed via the Federal eRulemaking Portal: »www.regulations.gov

said by qworster :

Why would anyone want this when they can buy a small HDTV for half this price and then get everything for free?

said by xirian :

Because this sends the signal from cell towers, so theres more places with signal. I cant get tv ota in my area without a giant antenna.