Many ISPs seem to think you absolutely
must offer some kind of Internet video portal, or they'll lose valuable advertising revenue that could be going to other, better options. The problem is, many ISP Internet video portals simply aren't very compelling, so ISPs are losing that ad money anyway, but now they're out development costs (however modest) for the project. For instance AT&T launched
their video portal last year (
AT&T entertainment) despite the fact the portal offered nothing that isn't available elsewhere.
Enter Frontier Communications, a carrier that can't afford to offer next-gen broadband services to a
significant number of their customers, but today announced the launch of
MyFiTV, the latest in a parade of "me too" video portals. According to a Frontier
press release, the new launch offers 100,000 titles you probably already watched somewhere else. Still, for whatever reason, the carrier believes you're supposed to view the launch as revolutionary:
"my fitv reflects the disappearing lines between televisions, personal computers and mobile devices and the way time is shifting. Today, consumers don't have the time or patience to see programs at specific times, or to even sit through an entire program. my fitv gives viewers control, and its unique user experience offers more than 100,000 titles and seamless search and navigation functions. It's all about search less and watch more," says Maggie Wilderotter, Chairman and CEO of Frontier.
Of course you'll recall that Frontier Communications believes that any consumer network usage over 5 GB per month constitutes
excessive use, so don't enjoy their video portal
too much or you'll cause the Exaflood.
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