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'Game Of Thrones' Breaks All Kinds of Records
Across Both Piracy and Broadcast Viewership
by Karl Bode 08:18AM Wednesday Apr 03 2013 Tipped by ptrowski See Profile
The return of "Game of Thrones" to HBO broke all manner of records Sunday night, both traditional and otherwise. The show posted a viewership of 4.4 million, and including the two replays of 6.7 million -- breaking previous records for the show. As we saw last year the show is among the most pirated in history, and it's also breaking records for BitTorrent swarm size.

According to Torrentfreak, one pirated BitTorrent copy of the show saw 160,000 simultaneous peers at one point, with out of market piracy in the UK and Australia being the most prevalent (HBO had aired the show nationally to try and minimize piracy's impact):
quote:
Previously the record for the largest BitTorrent swarm belonged to the season premiere of the TV-show “Heroes” with 144,663 peers. Counting all the different releases it’s estimated that the latest Game of Thrones episode has been downloaded over a million times already. Considering the above there is little doubt that Game of Thrones will once again be crowned the most downloaded TV-show of the year.
The numbers support your argument whether you think HBO's being wise in steering clear of a standalone streaming option, or whether you think HBO's a Luddite that's shooting its future success squarely in the foot. Piracy certainly isn't hurting the show, HBO programming president Michael Lombardo this week going so far as to call the piracy of the show a "compliment of sorts." Still, trying to stop piracy of the show clearly isn't working, and the numbers don't change the fact that HBO will still need to ultimately adapt to the Netflix age if they don't want to become a relic of a bygone era.

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Joe12345678

join:2003-07-22
Des Plaines, IL

It was on free view for that weekend

It was on free view for that weekend
Chuck_IV

join:2003-11-18
Connecticut

One of these days...

HBO will learn that people don't want to subscribe to their channel on the full time basis when they only have interest in one show.

If HBO would stop their ignorance/elitism and start putting their episodes out for easy say $.99/$1.29 PPV access, one or two days after it airs, on places like iTunes/Amazon/Vudu, heck even their own HBOGO, it would go a long way to reduce these type of piracy events. Sure it won't eliminate piracy, but it would definitely help.

Until then, heavy piracy will continue to run rampant on their product.

ArrayList
netbus developer
Premium
join:2005-03-19
Brighton, MA

Re: One of these days...

ha. $.99/$1.29? more like they would do $4.99ppv
o2cool8

join:2002-04-19
Miami, FL
Reviews:
·AT&T U-Verse

Re: One of these days...

said by ArrayList:

ha. $.99/$1.29? more like they would do $4.99ppv

A more likely price would be $2.99 for SD, $3.99 for HD(which is also the episode prices for S01 and S02). Game of Thrones has 10 episdoes, which makes you get 3 months of HBO ($15x3 month is $45). That means your paying roughly $4.50 per episode if you subscribe only for GoT. Anything more then that will not make sense, unless they want to push people into subscribing during the current season.

ArrayList
netbus developer
Premium
join:2005-03-19
Brighton, MA

Re: One of these days...

can you get hbo as a stand alone product? I thought you had to add it on to other service?
o2cool8

join:2002-04-19
Miami, FL
Reviews:
·AT&T U-Verse

Re: One of these days...

said by ArrayList:

can you get hbo as a stand alone product? I thought you had to add it on to other service?

No, HBO is not stand alone. What they do is after the season ends, they eventually get added to itunes/amazon for $2.99/$3.99 each.

So if they ever start added it to itunes/amazon during the current season, I'd expect a similar price.
BiggA

join:2005-11-23
EARTH
That established standard is $1.99/$2.99HD on iTunes and Amazon.

hey hey hey

@charter.com

Re: One of these days...

said by BiggA:

That established standard is $1.99/$2.99HD on iTunes and Amazon.

Actually if you look HBO charges $2.99 and $3.99 for it's shows. What even worse is they make you wait MONTHS( or nearly a year in season 2's case ) to buy it.

»www.amazon.com/The-North-Remembe···6&sr=1-3

juilinsandar
Texas Gooner
Premium
join:2000-07-17
San Benito, TX
I subscribe to all the premium channels so that I can then pirate all their shows and movies with a clear conscious.
--
An appeaser is one who feeds a crocodile, hoping it will eat him last. - Sir Winston Churchill
TheGuvnor9

join:2006-06-23
Beverly Hills, CA
and here is why...

»hbowatch.com/all-hbo-series-news-categories/

People don't subscribe to HBO for "one show". They subscribe for other shows and then lastly movies.

HBO makes serious cash money, because they actually provide a great product and a good value. Why would they cut into their profits when it is not necessary?

As long as they make "great shows" which they do, they will not have to worry about losing to much revenue on pirates.
itguy05

join:2005-06-17
Carlisle, PA

1 recommendation

Re: You are high...

said by TheGuvnor9:

People don't subscribe to HBO for "one show". They subscribe for other shows and then lastly movies.

Really? We did. Being a North Jersey boy I loved The Sopranos (grew up in the area it was filmed). I would subscribe when the Sopranos was on and cancel when it was over. Wife and I liked Big Love and did the same when it was on. Other than that, nothing on HBO is worth the $15 or so they charge. The movies are not that great and endless repeats. I get more value out of my $8 Netflix subscription than HBO.
TheGuvnor9

join:2006-06-23
Beverly Hills, CA

Re: You are high...

Let me rephrase....

The majority of people don't subscribe to HBO for "one show". They subscribe for other shows and then lastly movies.

Also, YOU are still paying the premium for up to 3 months just to watch a show you enjoy. Obviously you are willing to pony up the cash for what you consider a great show, yes?

I don't see anything that HBO is doing as wrong. They are in the business to make money and provide a value.

If you want a Tier 1 service you pony up the most cash and get it when it comes out, and you don't have to worry about Sally on Facebook telling everyone how Vampire Bill eats Billy the goat.

If you want Tier 2 or Tier 3 then you can Netflix it at a later date or buy the Blueray.

If you want to be a thief and stick it to the man, get on a Torrent.
Cobra11M

join:2010-12-23
Mineral Wells, TX

Re: You are high...

I agree, HBO has the right to charge whatever they want for their product/service.. and how they distribute that service/product...

Sure I wont pay $15 bucks for it but that's me, I wont go pirating either because to me they deserve money for their shows..

HBO is a business just like anything else now days, and really 15 bucks isn't all that bad compared to what you spend 15 bucks on now days anyways.. what's funny is ever since the recession everyone is so up tight and think it defends their actions because money is tight for them.. but lets face it every company has the right to make money and if they want to charge 15 or 40 they can do so sure their not like Netflix but their model was never that.

It sucks to see so many people go the ways of pirating for these shows..

Now just to let everyone else know, I don't defend the actions of every company but HBO, Starz, Cinamax or whatever can charge what they wish and if you don't want it then don't get it just that simple theirs other services out their, be it Netflix, amazon, redbox, blockbuster, and crackle all of which have movies and some shows depending on which service.. no one has to watch HBO shows its not a requirement so their should be no fuss over it..
vandergraff2

join:2005-10-17
Los Gatos, CA
said by TheGuvnor9:

People don't subscribe to HBO for "one show".

Well we did - sort of.

If you have patience wait till the end of the series when they run the whole series as marathon before the final episode. Subscribe for one month during this period and you get the complete season for one month subscription (which is minimum period for premium channels on DirecTV)

We did this for Season 2 last year.
silbaco
Premium
join:2009-08-03
USA
They should definitely put it on Amazon and iTunes soon after it airs, but not for that price. They wouldn't make any money off the show. It costs too much to produce.
Skippy25

join:2000-09-13
Hazelwood, MO

1 recommendation

Re: One of these days...

Really? So not having it on Amazon or iTunes makes them enough money to continue to produce and show it. But having it on there for "that" price all of sudden makes it too much to produce?

That makes no sense at all.
silbaco
Premium
join:2009-08-03
USA

Re: One of these days...

Yes, actually. It costs people more to subscribe to HBO than it would to offer shows for $.99. Since Game of Thrones costs over $8 mil per episode to make, $.99 episodes won't bring in the cash needed and still turn a profit.

hey hey hey

@charter.com

Re: One of these days...

said by silbaco:

Yes, actually. It costs people more to subscribe to HBO than it would to offer shows for $.99. Since Game of Thrones costs over $8 mil per episode to make, $.99 episodes won't bring in the cash needed and still turn a profit.

You're assuming the only way they make money if off of people buying episodes via PPV. There are many people that get HBO solely or mostly for GOT. If HBO's take of a subscription is half the $15 most cable companies charge and these people subscribe for the 3 months GOT is on then just 3.5 million doing this would pay for the entire cost of GOT and the rest would be gravy.
Skippy25

join:2000-09-13
Hazelwood, MO
You do realize that monthly cost goes to more than just Games of Thrones right? This is HBO and they do have lots of other content that needs to be paid for still.

That being said... There are many other reasons people will still subscribe monthly and they will reach even more paying people if they had the show available to stream outside of their silly pay walls.

I would potentially be one of them. However, I guess I will never know as I wont ever subscribe to any premium channels.

KrK
Heavy Artillery For The Little Guy
Premium
join:2000-01-17
Tulsa, OK
said by silbaco:

They should definitely put it on Amazon and iTunes soon after it airs, but not for that price. They wouldn't make any money off the show. It costs too much to produce.

You're looking at it from the wrong way.

They would make more money, because some of the people who download it now (Pirate for free) would download it for a nominal fee. This is free revenue, because every bit gained from this avenue was previously lost to downloading. Basically the show is paid for by the subscribers and viewership, and any extra revenue generated from iTunes, Amazon, or even Netflix would be just be increasing the margins.
--
"Fascism should more properly be called corporatism because it is the merger of state and corporate power." -- Benito Mussolini
silbaco
Premium
join:2009-08-03
USA

Re: One of these days...

But if it is too cheap, people will cancel and just buy the episodes. I know countless people who subscribe purely for Game of Thrones.

KrK
Heavy Artillery For The Little Guy
Premium
join:2000-01-17
Tulsa, OK

Re: One of these days...

Most likely their #1 fear. Question is, how much do they make per HBO subscriber on Cable vs how much they make per streaming sale.

They know, we don't. If they lost 500k subs but gained 4 million more online sales, we don't know which makes them more money.
--
"Fascism should more properly be called corporatism because it is the merger of state and corporate power." -- Benito Mussolini
eco
Premium
join:2001-11-28
Wilmington, DE
HBO does sell these shows in iTunes the day after it airs, only outside the US it seems...

pjhofmann

join:2000-08-22
Cary, NC
Don't get me wrong in any way I love GoT and look forward to it each week, with that said it really annoys me that we only get 10 episodes a season, it just seems like the euphoria of the season starting is just wearing off then its over.

Kristopher
Tarquin
Premium
join:2002-10-11
Tyrinaria
kudos:4

Salladhor Saan Would Be Proud

He is a pirate, after all.

skeechan
Ai Otsukaholic
Premium
join:2012-01-26
AA169|170
kudos:2

"All kinds of records"

Doesn't The Walking Dead do better numbers than that? GoT did 6.7M combined when the mid-season premiere of TWD did 12.3M.

Alakar
Facts do not cease to exist when ignored

join:2001-03-23
Milwaukee, WI

Re: "All kinds of records"

Premium channel vs standard cable channel. They count them differently.

skeechan
Ai Otsukaholic
Premium
join:2012-01-26
AA169|170
kudos:2

Re: "All kinds of records"

HBO was on a free preview weekend last weekend with DirecTV, Dish, Verizon, Cox and TWC, possibly others.
firedrakes

join:2009-01-29
Arcadia, FL

Re: "All kinds of records"

true blood and game of thrones are the only 2 shows i like on hbo. mind you i dont have hbo
Kamus

join:2011-01-27
El Paso, TX

slow start

I wasn't impressed with the first episode. I didn't feel enough interesting things happened. Bring on the next one...