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Google Fiber Has No Problem With Customer Demand
60% of Qualified Users Interested in Signing Up

While a few paid (by Microsoft and AT&T) pundits like Scott Cleland have insisted demand won't be there for Google Fiber, a new survey unsurprisingly finds that Kansas City locals are thrilled about the possibility of symmetrical 1 Gbps for $70. According to a new survey by Ideas & Solutions! Inc., 60% of those who qualify are very interested in obtaining Google Fiber. The company's studies showed that Google Fiber surpassed broadband incumbents on 11 attributes -- even Google's weakest: consumer privacy protection.

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The company saw massive national interested by having cities nationwide vie for Google's attention in order to get deployment. Even after Kansas City was selected, national attention on the network build has been unprecedented for the telecom sector.

"Google Fiber has conducted a remarkable marketing campaign," said Glen Friedman, president of Ideas & Solutions! Inc. "Historically, pay TV 'overbuilders' penetrate about one-third of their marketplace over time. This level of interest in the beginning is unprecedented. For Google Fiber, the challenge moving forward is to do an equally good job on the fulfillment."

That may be easier said than done. As we've seen with handset and tablet shipping and support, Google still has plenty to learn when it comes to customer service. Still, the enthusiasm we've seen for Google fiber speaks not only to the quality of Google's marketing, but to the dissatisfaction many consumers have with existing broadband services.

Most recommended from 98 comments



spewak
R.I.P Dadkins
Premium Member
join:2001-08-07
Elk Grove, CA

2 recommendations

spewak

Premium Member

Puzzling.

Offer a consumer a superb product at a reasonable price?
What is that all about?
Razoul
join:2012-10-09
Crestline, CA

2 recommendations

Razoul

Member

If people like

elray and ITALIAN926 are to be believed then we have no need for fiber. Capped cable and DSL are the best things in the world and anyone who questions why mono and duopolies are allowed on something such as last mile internet just hate the freedom we Americans have and they prove that our unregulated internet infrastructure has no problems with greedy corporations or anything like that and the customers don't need anything more than 3mbit DSL anyways.

Looks like there's actually an interest in a product that provides something more than the pathetic offerings Comcast, AT&T and others provide for high cost with low offering on all fronts. Who knew?