Google's recent announcement of a 1 Gbps fiber to the home trial is the public relations gift that keeps on giving. Without laying a strand of fiber or delivering a single bit, Google has the nation's towns and cities tripping over themselves to get the carrier's attention -- and perhaps some of Google's planned broadband deployment money. In the process, they've filled the newswires with the Google brand, for free, for more than a month. What began with Topeka's decision to change their name to "Google" this month has now evolved into something substantially stranger notes the New York Times:You can imagine how thrilled this all must make incumbent ISP executives. They were already fighting with Google before the search giant lit up the nation's newspapers with talk about how incumbent broadband networks were lacking. Scott Cleland is a telecom PR representative paid by the nation's biggest carriers to cheerlead for the carriers, but also spends a lot of his time smearing Google with pseudo science at their behest. Cleland warns the Times that people are going to wind up disappointed when Google doesn't come through:Many cities are going to be disappointed, though several cities we've spoken to know this and don't see the harm in trying; Google has made it clear the trial is limited and the company has no interest in being a national provider. It's ironic that Cleland is suddenly concerned with unfulfilled expectations, given these towns and cities wouldn't be acting this way if they were satisfied by the broadband service being offered by their local incumbent operators.