It was rather clear that Google TV landed with a bit of a thud, though it was made clearer when Logitech CEO Guerrino De Luca in 2012 stated their launch of the Google TV powered Revue was "a mistake of implementation of a gigantic nature," and that Google's product was a glorified beta.
Now according to Janko Roettgers at GigaOM, Google and their former Google TV partners are in the process of phasing out the Google TV brand entirely, simply shifting toward powering other companies' set tops, dongles and assorted services with Android:
quote:Some of Google’s hardware partners have already made the switch. Sony introduced a new smart TV adapter dubbed the Bravia TV stick last month. The device is based on the most recent version of Google TV, but Sony’s announcement didn’t mention that fact once. Jamie Marsh, TV marketing manager for Sony Electronics, was instead quoted saying that the device “brings the full power of Google services to your TV."
Google still has ambitions of offering a live TV subscription service of their own, but like everyone else attempting such an offering (from Intel to Apple) appears bogged down in broadcaster licensing restrictions designed to protect the traditional cable TV industry from disruption.
...or the name is sort of tarnished by all the things that kinda worked, but weren't quite right. hopefully this version shines. BTW I've been watching this new sony stick and unfortunately it only works with some sony sets for some reason, so it's not a plug and play set top box replacement, at least not yet.
Focus on ChromeCast as standalone or a subset of Android
Google should focus on content for ChromeCast that is controlled via tablets/phones. Not just the ChromeCast dongle, but also eventually get ChromeCast on SmartTV's and STB's - either with or w/out full Android.
The cool thing about ChromeCast protocols is that combined they allow multiple devices to connect. It could potentially do things like have a card game that needs to hide cards from other players - TV shows playing board, each device shows personal player cards.
If Google licenses content for ChromeCast, it would cover ChromeCast only devices/SmartTVs/STBs as well as Android based SmartTVs/STBs. If they license content for Android, it may not include ChromeCast - so it seems to me if they focus on ChromeCast, everything else is covered.
Google TV failed because the delivery medium for it wasn't there. It heavily relied on Youtube which is a mess in itself. All I have now is a glorified Android TV which I never even use anymore unless I want Pandora or Google Music app streaming in the background. When Youtube starts to be something other than cat videos and BS content then maybe people will start to use it.
I remember the intro and it seemed cool but the integration stunk. As well as the price and the lack of things to do with it.
Perhaps they should wait a while and have Apple figure it all out and then just come out with their version of that. Cause the AppleTV seems to be doing quite well and attracting content.
Google, Apple, Roku and Boxee could all learn from each other. They're all pretty disappointing although Boxee was the closest to being an all around good product with a full enough feature set, but the bugs and lack of a maintainable first generation product due to Intel dropping support for their CE4100 SoC put a nail in that coffin. Maybe Samsung will come out with a decent product to best them all.
Google basically killed Google TV when they decided not to keep updating the Chrome browser to work with blocked websites. After that, it was gimped and could never be what it was initially advertised to be.
I have to agree. Google TV was not only very clunky to use on the Logitech Revue but Google didn't get a "they will come" response from anyone. It's about time they stop beating this dead horse. A cool concept though in theory. Seemed like "webTV" for the 2000's