Google TV 2.0: Google Plans Nexus TV Set Top
It was rather clear that Google TV landed with a bit of a thud, though it was made clearer when Logitech CEO Guerrino De Luca in 2012 stated their launch of the Google TV powered Revue was "a mistake of implementation of a gigantic nature," and that Google's product was a glorified beta
Now reports indicate that Google is working hard on the next chapter of this effort, a new TV set top that will fall under the Nexus brand. A paywalled story at the Information
suggests that Google's latest Nexus set top will be "aggressively prices" and aimed squarely at the Apple TV and Roku field of devices.
The news comes on the heels of reports from earlier this year
suggesting that Google had been in talks with broadcasters about a potential live TV streaming service. Like countless other companies and services before them however, Google has been unable to get disruption-phobic broadcasters to budge on strict and expensive content licensing for such services.
Earlier rumors suggest the new Nexus set top will feature motion control and will, of course, be highly controllable via Android-based devices. This week's report suggests the device could come to market sometime in the first half of next year.