said by battleop:It is possible to be a huge company and try and do good things at the same time.
Did you miss the part that they have been profiting from this for years and stopped doing it because of threats of lawsuits?
Google has been quietly enabling this practice for years now. This is a smart policy move on Googles part to ward off impending litigation that might have hit them in the coming months. Trademark lawyers have been getting crafter at taking down Kiting by suing under other laws. The new weapon of choice is not using Trademark laws but Forgery laws. The penalty for forgery is much worse and cares a much higher fine per article that is forged. Dell, Yahoo, and BMW have all filed lawsuits in the last two months that ask for millions of dollars of damage from Google partners and I think Google sees the writing on the wall, they might be named next.