Google: Use Our Ad Model To Auction Spectrum Also, second "white space" device submitted Google on Monday filed a proposal with the FCC asking the commission to allow companies to allocate radio spectrum using the same kind of real-time auction that Google uses to sell ads, says the New York Times. "The driving reason we’re doing this is that there are not enough broadband options for consumers," says Google's Adam Kovacevich. "In general, it’s the belief of a lot of people in the company that spectrum is allocated in an inefficient manner." While Google won't be bidding on spectrum, they've teamed with Microsoft and hardware vendors in the hopes of creating another broadband option for consumers using it. Drew Clark meanwhile notes how Google and company have submitted a second "white space" device prototype to the FCC.
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 wtansillNcc1701
join:2000-10-10
Falls Church, VA | I can hear it now... Regardless of the merits of this proposal (I have no opinion), it's bound to cause howls among established players. MS has already targeted Google -- now the telecom/broadcast industry will as well.
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That which does not kill me merely prolongs the agony. | |
| | | If they really want to roll it out, a couple things: One: make a large chunk of spectrum available for use unlicensed, and encourage hardware manufacturers to create cheap base stations. If individuals and small groups can reliably deploy their own systems, and cheaply, it will take care of a lot of blank spots, particularly if we're talking about the 700 MHz white space slots.
Two: Require that companies buying the licensed spectrum deploy at least minimal service to their ENTIRE license area, not just cherry-picking the best parts. Otherwise, it's just going to turn into another DSL/cable setup, were the already served areas get yet more service. | |
|  calvoiper
join:2003-03-31
Belvedere Tiburon, CA | Based on past history.... Anybody has to be able to design an efficient auction better than the FCC. May as well give Google's proposal a try.
calvoiper
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VoIP--the death knell of remaining voice monopolies! | |
|  | RadioDoc58ef2c0Premium,ExMod 2000-03
join:2000-05-11
2 edits | Re: Based on past history.... I'm not sure what disease Google is trying to cure, except for an aching desire to stick their nose into yet another business. They are hardly a charitable organization, and this is all about them making (even more) money.
How does the Google model address any perceived efficiency deficiency?
added: I read the proposal. It doesn't address much of anything. In fact the proponents trotted out all of the usual suspects to justify it: Rural deployment, lower cost of entry, "competition" with wireline carriers, etc. About the only thing I didn't see in that kitchen sink was "do it for the chil....dren".
Reed Hundt backs it. That's all the reason you need not to.
One funny aside, Google wants your Wireless device to participate in realtime auctions just to get on the network. Maybe that would alleviate some of the data cap nonsense...you keep bidding until you get a channel. Someone outbids you, you're offline.
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Toolmaster of La Grange. | |
| | | calvoiper
join:2003-03-31
Belvedere Tiburon, CA | Re: Based on past history.... I think Google is trying to address the weird combination of "Ph.D" and "NIH" (Not Invented Here) disease that gave us the super screwy PCS auctions, and has only slightly improved for subsequent frequency allocations.
I take no position on the Google proposal; my comments are limited to the "anything has to be better than what we've seen," approach.
calvoiper
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VoIP--the death knell of remaining voice monopolies! | |
| | | | RadioDoc58ef2c0Premium,ExMod 2000-03
join:2000-05-11 | Re: Based on past history.... Granted, the Wireless Bureau's sky is definitely a different color than most, but I see nothing in Google's proposal that indicates any greater foothold in reality.
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Toolmaster of La Grange. | |
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