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HBO Keeps Fighting Standalone Streaming Option
But Admits Game Of Thrones Needs Quicker Availability
by Karl Bode 08:34AM Friday Mar 08 2013
HBO's "Game of Thrones" was the most pirated content of last year, something one of the show's directors recently brushed aside, insisting that "cultural buzz" was more important than piracy. The show was a pirate favorite for many reasons, including intentionally long international airing and DVD release delays (to allow HBO time to air repeats), but most notably due to HBO's refusal to offer a standalone streaming video offering. Fat from cable subsidies, HBO executives continue to stand pat on idea that their path is the right one:
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quote:
When asked about the prevalence of piracy in America, Cusson said, “We utilized various tools to protect our copyright in 2012.” I countered that they didn’t work, because it was still the most downloaded show that year. Cusson responded, “We think the success of our business shows that our approach is relatively successful."
And from today's pure numbers they're right: HBO receives huge subsidies from the cable industry and offering a streaming product to non-cable customers is a risk they simply aren't willing to take. The company admitted they needed to expand show availability, but within those confines:
quote:
"We think the key to combating piracy is to make content like Game of Thrones available worldwide within the smallest window possible…to 176 territories within the week of the U.S. premiere."
That expansion of course comes within the narrow mental box of the cable industry's walled garden, and only goes so far. Ultimately HBO executives will need to grow a spine. As more users primarily stream content, HBO is going to find itself late in the game playing catch up with companies like Netflix, Amazon and potentially Redbox/Verizon -- dumbly wondering where the time went and what they were doing.

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decifal

join:2007-03-10
Bon Aqua, TN
kudos:1

walking

The walking dead benefited heavily from having a quicker streaming option apparently with netflix.. HBO needs to just pull on some big shorts and just allow the consumer to enjoy their work without soo much bs

antdude
A Matrix Ant
Premium,VIP
join:2001-03-25
United State
kudos:5
Reviews:
·Time Warner Cable

Re: walking

said by decifal:

The walking dead benefited heavily from having a quicker streaming option apparently with netflix.. HBO needs to just pull on some big shorts and just allow the consumer to enjoy their work without soo much bs

Also on other streaming video services like Amazon. I think it is also on iTunes.
decifal

join:2007-03-10
Bon Aqua, TN
kudos:1

1 recommendation

Re: walking

said by antdude:

said by decifal:

The walking dead benefited heavily from having a quicker streaming option apparently with netflix.. HBO needs to just pull on some big shorts and just allow the consumer to enjoy their work without soo much bs

Also on other streaming video services like Amazon. I think it is also on iTunes.

Even better! I just seen the article about it specifically mentioning netflix is why I didn't mention the others... But thats pretty cool, Kudos to AMC for actually thinking for a change instead of following the herd tard mentality
elefante72

join:2010-12-03
East Amherst, NY
Reviews:
·Verizon FiOS

Something is wrong

When you can buy the bluray (physical, you can sell in the future) for less than the streaming rights.

I will never subscribe to HBO for $17/mo because there is no value there. Even if I watched 1-2 shows it would still be cheaper to buy them rather than subscribe.

HBO likes it's cozy relationship w/ cable providers because they can easily bolt on a subscription and most people never do the math as to if TV in general or pay TV is actually worth it. I know people who just watch GOT and pay the $17 vig. No that's stupid. They don't even know what go is.

I just downgraded from ExtremeHD to Select HD and that will cost me a grand total of $74 including 50/25. It is a no brainer because VZ would have charged me the same just to have internet, and it would have cost MORE to bundle 50/25 with broadcast. Before my bill was $112, so I'm saving $40 a month, which in 1 month would allow me to buy the GOT Bluray.

I can't wait until FIOS gives me a roku app, because then for all those little TV's I can get rid of my xboxes and save even more $$$.
uteck

join:2009-12-30

HBO sucked me in with Game of Thrones

After this season I am dropping my HBO subscription. I almost did last year, but wanted to watch True Blood, but the last season was disappointing so no reason to keep the service after the 13 or so episodes of GoT are over.
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Michail
Premium
join:2000-08-02
Boynton Beach, FL
kudos:1

netflix

Perhaps more shows will move over to netflix, like House of Cards. There is no reason to pirate content available there.
Max Greene

join:2000-12-22
Bayonne, NJ
Reviews:
·Verizon FiOS

Re: netflix

said by Michail:

Perhaps more shows will move over to netflix, like House of Cards. There is no reason to pirate content available there.

Im curious to see how Netflix's model of releasing every episode at once works out for them. I would love if more shows were released this way. Its not like HBO is living off commercials in the middle of episodes.
o2cool8

join:2002-04-19
Miami, FL

Re: netflix

No, but if they released all episodes at once, people that only want GoT will watch it, and cancel within a month. By doing it for 10 weeks, they are getting 3 months of subcriptions.
Max Greene

join:2000-12-22
Bayonne, NJ
Reviews:
·Verizon FiOS

Re: netflix

said by o2cool8:

No, but if they released all episodes at once, people that only want GoT will watch it, and cancel within a month. By doing it for 10 weeks, they are getting 3 months of subcriptions.

I dont know if you are aware but Netflix released House of Cards this way and my point was Id enjoy GoT being released that way but wondered how the model would work out for Netflix on HoC.

It seems from this article I pulled up its kind of working for them, at least in Canada.
»www.theprovince.com/Canadian+Net ··· ory.html

Michail
Premium
join:2000-08-02
Boynton Beach, FL
kudos:1
Netflix has done a wonderful job at transforming itself where as many big companies try to hold on to their old business models (such as Blockbuster, Kodac, etc.). I hope they shake the industry up some more.

The cost vs convenience of Netflix is hard to beat. Though many people still like to rip them to shreds.

Kritical

@comcast.net

Great Journalism

I'm inclined to believe HBOs PR department review results from a spider scanning online references to their shows.

Furthermore these results are then reviewed by humans.

To conclude, if articles are never critical of business practices so much as show content, then reform will NEVER take place. No guarantees this article will effect any decision going forward, but there exists a chance, albeit very remote.
eco
Premium
join:2001-11-28
Wilmington, DE

Netflix

Netflix is well on their way in my opinion. Just finished season 1 of House of Cards and it was excellent. Easily on par with the kind of stuff HBO puts out.