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Hulu Applauds Self For Reaching $1 Billion in Revenue
by Karl Bode 10:24AM Monday Dec 23 2013
According to a self-congratulatory Hulu blog post, the company this year achieved $1 billion in annual revenues for the first time ever, up from $695 million in 2012. "When you think about the fact that Hulu first launched out of beta in 2008, it’s quite an impressive feat to scale the business from zero to $1 billion over the course of just six years," says company CEO Mike Hopkins.

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It's a little less impressive should you bother comparing Hulu to Netflix, which launched at just around the same time in 2008:
quote:
Netflix garners nearly as much revenue from streaming in a single quarter ($900+ million) as Hulu does in a year...Netflix added 10 million paid streaming subscribers in the year ending in September, more than twice what Hulu has added ever...Hulu launched to the public on March 12, 2008 while the first Netflix set-top box didn’t arrive until two months later.
Part of the difference, again, is that as a service owned and operated by a evolution-phobic legacy cable TV industry, Hulu has consistently been designed to be as minimally disruptive to the industry as possible. Though there have certainly been improvements, Hulu owners still prefer the service to be little more than a glorified advertisement for traditional television.

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Millenium

join:2013-10-30
kudos:1
Reviews:
·Time Warner Cable

Commercials and Up-sale

Hulu has commercials and Amazon is on the up-sale with PPV content. Actually, they both may have both? I've only used Netflix. When I dumped cable and switched to streaming over a year ago I saw Amazon's PPV content and Hulu's commercials so went with Netflix. Glad I did.

gaforces
United We Stand, Divided We Fall

join:2002-04-07
Santa Cruz, CA

Re: Commercials and Up-sale

Hulu is the most annoying with limited material.
Amazon has good material with prime, slightly less annoying. Early release material is available for a fee.
Netflix has a lot of good material with the DVD/Blu-ray plan, the streaming material is ok but I watched the whole library I was interested in with the first year membership.
--
Let them eat FIBER!
Millenium

join:2013-10-30
kudos:1
Reviews:
·Time Warner Cable

Re: Commercials and Up-sale

said by gaforces:

the streaming material is ok but I watched the whole library I was interested in with the first year membership.

I'm still going. I've never had their DVD plan.

Just started watching Lost a few weeks ago, which I never watched when it was on TV.

Brian_M

join:2004-06-19
Manchester, GA
Reviews:
·Charter
·Windstream

Re: Commercials and Up-sale

Same here, and my wife and I are about 3 months out from 2 years without pay TV and still find stuff to watch on Netflix. We also have Amazon, though it's rare to watch anything there because of a few things. A: layout/search is Terrible, truly awful. B: less stuff I'm interested in (though there seems to be a TON of little kid content, so maybe someone with little kids would love it? They're always top of the pile). And C: It's not setup for binge-consuming (which is pretty much how we watch, feast or famine).

We had Hulu+ for 6 months since it came with my DSL connection. Tried it, hated it, ditched it. Same with Aereo, started their month trail and within 2 weeks I shut it down ~ just WAY too many commercials and crap on OTA TV to bother with.
buzz_4_20

join:2003-09-20
Limestone, ME
Reviews:
·Pioneer Wireless

1 edit

Hulu

Would be much better if...
1. No Commercials
2. ALL content next day
3. Complete backlog of content

However, this isn't going to happen, not because of limited consumer demand, but due to the Cable industry not wanting to deal with viewers changing habits.

n2jtx

join:2001-01-13
Glen Head, NY

Netflix

You can count me as one of those 10 million new subscribers. Joined in October as I have an Apple TV I was doing nothing with. I still do not watch a heck of a lot of TV due to work but for $8/month I figured why not.
--
I support the right to keep and arm bears.

Majestik
World Traveler
Premium
join:2001-05-11
Tulsa, OK

Re: Netflix

I prefer Netflix.
Those Hulu commercials irritate me. Guess I'm spoiled. Put up with them last year to watch Defiance and UFO.
--
The adventure continues...Sanctuary....
Millenium

join:2013-10-30
kudos:1
Reviews:
·Time Warner Cable

Re: Netflix

I can understand those who want the content cable offers. But "spoiled" describes how I feel with Netflix too. I wouldn't pay $5 a month for cable's commercial filled, scheduled content. Nor would I invest $5 in an OTA antenna. And I've had both in the past.

GlennAllen
Sunny with highs in the 80s
Premium
join:2002-11-17
Richmond, VA

Re: Netflix

No antenna? How do you get PBS? (besides, possibly, the limited amount available via Roku)
Millenium

join:2013-10-30
kudos:1

Re: Netflix

But I do! Antiques Road Show is on Netflix.

GlennAllen
Sunny with highs in the 80s
Premium
join:2002-11-17
Richmond, VA
Reviews:
·Comcast
·Verizon FiOS

Re: Netflix

Netflix has a bunch of older episodes of quite a few PBS series, nothing new/current however. Amazon Prime has a few others that Netflix doesn't. But my 20 year old antenna still works fine, so no investment needed. The only thing I miss from my old DirecTiVo days is HGTV, on the weekends especially (lots of home & garden stuff).
Millenium

join:2013-10-30
kudos:1
Reviews:
·Time Warner Cable

Re: Netflix

I'm not sure about PBS stuff, but in general it seems the stuff is about a year old, or older. Or at least last season stuff. Shortly after the new season of Sons of Anarchy started on cable we got last year's season on Netflix. That kind of thing. Works for me because the 13 episodes we got were all new to me.

Older series seem to generally be complete series. Like Lost that I'm watching now is the complete series.
antennaman19

join:2010-01-18
Painesville, OH
Reviews:
·AT&T U-Verse

Good For Them.....

There must be a lot of people out there like me- most of the time I forget that I'm paying 7.99/mo or whatever it is now. My wife keeps up with some shows that are not so critical as to fill up the DVR with them.

Now, with this stupid backslapping, people will remember and get really pissed about the insane amount of commercials on a pay service.
Millenium

join:2013-10-30
kudos:1
Reviews:
·Time Warner Cable

1 edit

Once you go Netflix

Had a thought about Netflix's commercial free, what you want when you want viewing and looking back at other offerings:

Once you go Netflix, it sticks.

I mean seriously, if Netflix ever adopts schedules or commercials or Time Warner internet prices Netflix out of usability with caps, I won't go back. I'll just do without.

tshirt
Premium,MVM
join:2004-07-11
Snohomish, WA
kudos:4
Reviews:
·Comcast

1 recommendation

HULU has done OK...

...given the limited investment and purpose.
Unlike Netflix they aren't paying out billions and billions for higher priced content.

Yes it's just a different way of watching network TV mostly limited to reruns and older content with ads to supliment the low price, but they are positioned to potentially be the NEW OTA...IF Aereo or hopper drives OTA> off the air.

They have the platform down and could scale up for more users, and with a big new investment they could be a challenger to Netflix much quicker then starting from scratch.

anonome

@verizon.net

Could've been a lot more...

if they offered anything of real value to "viewers".

Subaru
1-3-2-4
Premium
join:2001-05-31
Greenwich, CT
kudos:1

Re: Could've been a lot more...

At that price it would have to be almost $10 a month I would feel.