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Hulu Considers Slashing 'Hulu Plus' To $5
After people realize it offers a crappy value proposition
by Karl Bode Friday 22-Oct-2010 tags: Video · business · alternatives · bandwidth · content
Back in June Hulu announced Hulu Plus, a $10 a month broadband video subscription service that is supposed to allow users to access entire back catalogs of TV shows above and beyond what's available on free Hulu -- albeit still with commercials. In August, a scathing study showed that the service really wasn't worth much -- with 88% of the content already available for free via normal Hulu. After significant criticism, Hulu is now considering reducing Hulu Plus to $5 a month according to Peter Kafka at AllThingsD:

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Hulu is considering cutting the price of Hulu Plus, the subscription service it began testing in June, sources tell me. I'm told the video site is talking about slashing its $9.95 per-month fee in half, to $4.95. . .a price cut would indicate that consumers haven't bought in to the pitch. That shouldn't be a shock, considering the other video options that consumers have, and the limits that Hulu's content providers have placed on the service.

As we noted earlier this week, Hulu's made it very clear they don't want to truly disrupt and reach their full Internet video potential for fear of upsetting their broadcast owners -- and that's before they become part of an even larger Comcast media empire. Like other recent decisions, charging and paywalling first and considering whether you're offering real value later falls right in line with typical broadcast/cable thinking.

It's not clear if $5 a month would be any more compelling, though if you act now, Hulu will buckle to the most ridiculous demands of broadcasters -- at no additional cost.

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kdwycha

join:2003-01-30
Riverview, FL

Die Already Hulu!

I can't wait until this service takes its last breath.

Majestik
World Traveler
Premium
join:2001-05-11
Tulsa, OK

Re: Die Already Hulu!

said by kdwycha:

I can't wait until this service takes its last breath.
That's an odd thing to say.
Did you work for them?
--
The adventure continues...Sanctuary....

kdwycha

join:2003-01-30
Riverview, FL

1 edit

Re: Die Already Hulu!

No it's just a useless service with no balls.

I guess it doesn't matter because you can get every TV episode you ever wish to download on torrent sites anyway.

BF69
Premium
join:2004-07-28
Camden, TN

Re: Die Already Hulu!

said by kdwycha:

No it's just a useless service with no balls.

I guess it doesn't matter because you can get every TV episode you ever wish to download on torrent sites anyway.
you can get shit from wal-mart for free if you shoplift.

BF69
Premium
join:2004-07-28
Camden, TN
said by kdwycha:

I can't wait until this service takes its last breath.
Why? So you can have LESS content and NO HD? last time I checked you have an OPTION to get Hulu Plus. So what is it to you if people want to pay for it?

kdwycha

join:2003-01-30
Riverview, FL
Reviews:
·Bright House
·Verizon FiOS

Re: Die Already Hulu!

It annoys me that they block devices such as GoogleTV when that is just another web browser in a different platform. Hell I can hook my computer up to the TV with an HDMI cable and do the same thing. I do not see why they have to be dicks. Pretty soon they will say you cannot access Hulu if you are a FiOS customer when they have to negotiate contracts with the broadcasting companies.

BF69
Premium
join:2004-07-28
Camden, TN

Re: Die Already Hulu!

said by kdwycha:

It annoys me that they block devices such as GoogleTV when that is just another web browser in a different platform. Hell I can hook my computer up to the TV with an HDMI cable and do the same thing. I do not see why they have to be dicks. Pretty soon they will say you cannot access Hulu if you are a FiOS customer when they have to negotiate contracts with the broadcasting companies.
And if Hulu dies or you boycott it then you still won't be able to access it. So again what is it to you?

DataRiker
Premium
join:2002-05-19
00000

1.99?

I think 1.99 is a good price point.

rchandra
Stargate Universe fan
Premium
join:2000-11-09
14225-2105

...and then comes the lockout

Great...I'll start paying them their money, then they'll lock out my Google TV (well, as of yet it would be a theoretical GTV as I don't actually own one). Why did I pay them again?
ISurfTooMuch

join:2007-04-23
Tuscaloosa, AL

Hulu must be an awful place to work

I mean, can you imagine working at a place that could be a real innovator but having your hands tied at every turn by the companies that own Hulu? That has to be frustrating as hell to the employees.
Justin024

join:2010-08-11
Irving, TX

Re: Hulu must be an awful place to work

At least they have jobs...

Riusaki

join:2000-09-14
Space

Re: Hulu must be an awful place to work

Not for long.
hottboiinnc
ME

join:2003-10-15
Cleveland, OH

Re: Hulu must be an awful place to work

and you know how ??? you do realize who owns them right?
Madtown
Premium
join:2008-04-26
Madera, CA

Re: Hulu must be an awful place to work

said by hottboiinnc:

and you know how ??? you do realize who owns them right?
Last I check NBC owns them.

fifty nine

join:2002-09-25
Sussex, NJ
kudos:1

Re: Hulu must be an awful place to work

said by Madtown:

said by hottboiinnc:

and you know how ??? you do realize who owns them right?
Last I check NBC owns them.
NBC is just one of the owners.

Romney2012
Defeat Obama 2012-Chg we can believe in
Premium
join:2002-03-03
USA
kudos:4

1 edit

Networks are prisoners of their affiliate stations

The networks still get a tremendous income stream from their affiliate OTA TV stations around the country and from the cable & sat companies. They do NOT want to lose that income, and the contracts the networks signed limit what they can do with providing internet access. The affiliates & the cable companies and the sat companies don't want the networks allowing internet competition to their products. I am surprised Hulu has lasted as long as it has and hasn't been completely shutdown already
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Sammer

join:2005-12-22
Canonsburg, PA

Re: Networks are prisoners of their affiliate stations

said by Romney2012:

The networks still get a tremendous income stream from their affiliate OTA TV stations around the country and from the cable & sat companies.
But for how long from affiliate stations? Once Comcast takes over NBC it looks like CBS will be the only one of the four major broadcast networks that can't survive without its affiliates. If CBS is ever sold, maybe to Time Warner or perhaps reabsorbed into Viacom, then there will be none.

RockCake
Premium
join:2005-07-12
Woodbridge, VA

Just keep it at $10...

...and eliminate the ads. I'd sign up in a second.
zolcos

join:2010-05-19
Houghton, MI

Re: Just keep it at $10...

This. Where's the value in Hulu Plus being more like cable? You have to pay a monthly subscription, AND see advertisements. And on top of that, to watch Hulu you must use your own bandwidth that you pay for separately. The innate value of it being through the Internet is somewhat countered by that fact that they lock down the signal so you can't play it everywhere you could play a normal stream.

BF69
Premium
join:2004-07-28
Camden, TN
said by RockCake:

...and eliminate the ads. I'd sign up in a second.
Geez it's not like regular TV where you have 22 minutes of show an 8 minutes of commercials. There's maybe 2 1/2 minutes. Heck you pay $60 for cable and it has WAY more commercials.

RockCake
Premium
join:2005-07-12
Woodbridge, VA
Reviews:
·Verizon FiOS
·Verizon Online DSL

Re: Just keep it at $10...

said by BF69:

Geez it's not like regular TV where you have 22 minutes of show an 8 minutes of commercials. There's maybe 2 1/2 minutes. Heck you pay $60 for cable and it has WAY more commercials.
Not any more. Commercials are why I cut the cord in the first place. Well, it wasn't the only reason. Point is, if I pay for streaming, I don't want to see ANY ads. Period.

fifty nine

join:2002-09-25
Sussex, NJ
kudos:1

Re: Just keep it at $10...

said by RockCake:

said by BF69:

Geez it's not like regular TV where you have 22 minutes of show an 8 minutes of commercials. There's maybe 2 1/2 minutes. Heck you pay $60 for cable and it has WAY more commercials.
Not any more. Commercials are why I cut the cord in the first place. Well, it wasn't the only reason. Point is, if I pay for streaming, I don't want to see ANY ads. Period.
Then be prepared to pay $500 per month. Your $10 pittance isn't going to begin to cover production costs.
rradina

join:2000-08-08
Chesterfield, MO

Re: Just keep it at $10...

So does Hulu get $500/month for however many ads a typical person watches in a month? I would have thought they would get far, far less than that.

I was thinking Hulu might get another $10/month per subscriber due to ads and that they have a percentage-based cost structure with the content providers. (i.e. percent of the revenue generated for each episode.)

Matt
All noise, no signal.
Premium
join:2003-07-20
Jamestown, NC
kudos:12

Not a Good Value

I don't find the regular Hulu to be of much value, even though it is free. I find myself paying the Playstation Store $2.99 for episodes of shows in HD that I miss because one, they are in awesome HD quality, and two, they come out the day after the episode airs.

BF69
Premium
join:2004-07-28
Camden, TN

Re: Not a Good Value

said by Matt:

I don't find the regular Hulu to be of much value, even though it is free. I find myself paying the Playstation Store $2.99 for episodes of shows in HD that I miss because one, they are in awesome HD quality, and two, they come out the day after the episode airs.
You pay $3 for a 30 minute show in HD? Actually a 30 minute show is 22 minutes. Going to the movies is cheaper than that.

Matt
All noise, no signal.
Premium
join:2003-07-20
Jamestown, NC
kudos:12

Re: Not a Good Value

said by BF69:

said by Matt:

I don't find the regular Hulu to be of much value, even though it is free. I find myself paying the Playstation Store $2.99 for episodes of shows in HD that I miss because one, they are in awesome HD quality, and two, they come out the day after the episode airs.
You pay $3 for a 30 minute show in HD? Actually a 30 minute show is 22 minutes. Going to the movies is cheaper than that.
It's an hour long show with no commercials.

BF69
Premium
join:2004-07-28
Camden, TN

Re: Not a Good Value

said by Matt:

said by BF69:

said by Matt:

I don't find the regular Hulu to be of much value, even though it is free. I find myself paying the Playstation Store $2.99 for episodes of shows in HD that I miss because one, they are in awesome HD quality, and two, they come out the day after the episode airs.
You pay $3 for a 30 minute show in HD? Actually a 30 minute show is 22 minutes. Going to the movies is cheaper than that.
It's an hour long show with no commercials.
And last time I checked they charge the SAME price for half hour shows. Good luck trying to watch that on anything other than a PS3.

Matt
All noise, no signal.
Premium
join:2003-07-20
Jamestown, NC
kudos:12

Re: Not a Good Value

said by BF69:

And last time I checked they charge the SAME price for half hour shows. Good luck trying to watch that on anything other than a PS3.
What is your point exactly?

I don't want to watch TV anywhere but on my HDTV, which happens to have my PS3 attached to it.

BF69
Premium
join:2004-07-28
Camden, TN

Re: Not a Good Value

said by Matt:

said by BF69:

And last time I checked they charge the SAME price for half hour shows. Good luck trying to watch that on anything other than a PS3.
What is your point exactly?

I don't want to watch TV anywhere but on my HDTV, which happens to have my PS3 attached to it.
Well at least with Hulu or with a DVD you can watch it on ANY of your TVs. Not just the one your PS3 is hooked up to.

Matt
All noise, no signal.
Premium
join:2003-07-20
Jamestown, NC
kudos:12

Re: Not a Good Value

said by BF69:

said by Matt:

said by BF69:

And last time I checked they charge the SAME price for half hour shows. Good luck trying to watch that on anything other than a PS3.
What is your point exactly?

I don't want to watch TV anywhere but on my HDTV, which happens to have my PS3 attached to it.
Well at least with Hulu or with a DVD you can watch it on ANY of your TVs. Not just the one your PS3 is hooked up to.
Not if they don't have the content I want to watch, which was my whole point.

Van
Premium
join:2009-07-08
New Orleans, LA

I enjoy Hulu on my PS3 but

the commercials are still an absolute joke for a paying service that competes with Netflix that has no commercials and a large library (yes, they compete whether people say it or not)

BF69
Premium
join:2004-07-28
Camden, TN

Re: I enjoy Hulu on my PS3 but

said by Van:

the commercials are still an absolute joke for a paying service that competes with Netflix that has no commercials and a large library (yes, they compete whether people say it or not)
No they aren't one is mostly movies and one is mostly TV. The TV hsows Netlix does have is PAST seasons.

You know I can get a fish sandwhich at Mcdinald's and a hamburger at Captain D's. Does that make those items compareable?

Dryvlyne
Far Beyond Driven
Premium
join:2004-08-30
Newark, OH

Re: I enjoy Hulu on my PS3 but

Jesus man, do you work for Hulu or something? All of your posts have been defensive. Are you trying to justify to yourself why you were suckered into paying $10/mo for a worthless service or something?
--
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N10Cities
Premium
join:2002-05-07
Lavaca, AR
Reviews:
·Cox HSI
·World Lynx

2 edits

Re: I enjoy Hulu on my PS3 but

No kidding!! Every post someone makes ragging on Hulu, you (BF69) are playing whack-a-mole trying to fire back.

Van
Premium
join:2009-07-08
New Orleans, LA
I watch more TV by far on Netflix than Hulu so while you continue to claim that Netflix is more for Movies, others will continue the opposite and watch the numerous TV shows on Netflix

The amount of TV shows Netflix has gets me interested in shows that I never saw while on TV so I have watched full seasons of several shows and gotten caught up on Friday Night Lights, etc....

The people who try and make it seem like Netflix/Hulu aren't battling are sticking their head in the sand while every tech forum, every blog, and everyone in general write Netflix v. Hulu articles/posts debating which one to get and which is better

dvd536
as Mr. Pink as they come
Premium
join:2001-04-27
Phoenix, AZ
kudos:4

Leave the price at $10

AND LOSE THE ADS!!
watts3000

join:2002-01-21
Birmingham, AL

Re: Leave the price at $10

Matt I can't see paying 2.99 for a show all of those show are on torrent sites in HD quality

runzero

join:2005-09-16
DC
Reviews:
·Verizon FiOS
·DSL EXTREME

Re: Leave the price at $10

Yeah, I can't see why people would even pay $10 for such a thing. It's far cheaper to just shoplift at my local Best Buy; you get all the movies you want for free!


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This signature has consumed several bytes of your bandwidth.
Sammer

join:2005-12-22
Canonsburg, PA

Re: Leave the price at $10

said by runzero:

It's far cheaper to just shoplift at my local Best Buy; you get all the movies you want for free!


You can even win a trip to the gray bar motel, but it won't be free.
chgo_man99

join:2010-01-01
Schaumburg, IL

Re: Leave the price at $10

and free love sack.
ElJay

join:2004-03-17
For me it's not the ads, it's the lack of content. The offering for Hulu Plus is a small, virtually useless (to me) subset of the Hulu content archive.
jagged

join:2003-07-01
Boynton Beach, FL

They need to rejigger the features

HULU+ as it currently stands it's not worth it

They need something compelling like
HD streaming
Ad-free
Whole-season availability

BUt given who owns it there's no interest in creating a compelling product and giving people a reason to dump cable I suppose
i2Fuzzy

join:2009-02-25
Keller, TX

I'd pay $10/month if...

I'd gladly pay a monthly fee for it if it would work on a GoogleTV-enabled device. Otherwise they can stick it.
--
Ali
Check Point Certified Security Administrator

tshirt
Premium,MVM
join:2004-07-11
Snohomish, WA
kudos:3

Re: I'd pay $10/month if...

and it probably will, once Google agrees to their terms (whatever those might be)

Mannus
Premium
join:2005-10-25
Fort Wayne, IN
Reviews:
·Frontier FiOS
·Verizon FiOS
·Dish Network

HULU needs to wake up.

I have been using HULU since it came out and I like it . Recently though, I have found that my dependence on it for watching my favorite shows has diminished substantially. I don't mind the 1 day to week delay for shows to appear, but I have found it it easier to d/l the shows I watch in as little as 30 minutes after airing. And no commercials. I routinely have 5 or 6 shows in my queue and end up removing them as I have already d/l'd the shows and watched them.
Madtown
Premium
join:2008-04-26
Madera, CA

Price makes no difference to me, it's the content that does.

The price isn't why I don't subscribe to their service it's the fact that they don't offer much to watch on their anyways. Put more contents than maybe I'll start paying. No more expires too, make all TV shows old and current available.

antdude
A Ninja Ant
Premium,VIP
join:2001-03-25
kudos:2

Pay?

Pay? Hmmph!

Selenia
I love Debian
Premium
join:2006-09-22
Lanesboro, MA
kudos:2
Reviews:
·Verizon Online DSL
·AT&T Wireless Br..
·Verizon Wireless..

Why all the hate?

Hulu provides a decent service for those who have a use for it. They have a good amount of content overall. Most new episodes now being put on Hulu may show as being available on both Plus and free, but are fed in HD on plus. That 720p video on my pc and ps3 is far better than what I currently can get from any TV provider. Charter is like the 1980s out here, with fifty-something analog channels, many of them fuzzy(though it is a cheap option). Of the sat providers, only Dish and DirectTV can serve me due to poor LoS. Due to that poor LoS, I can't see the other satellites where most of the HD signals are carried. You get the picture. While there is torrents, I prefer to only use them for specific things and to at least get most of my content legally. Since there is Verizon DSL(albeit from an RT), this service fills in some of the gaps quite nicely. Even though not as sharp as my bluray player or media server, they do provide a very nice picture quality on the 720p setting,

If the hate of this service is due to the fox fiasco, do remember that their hands are tied when Fox is one of several part-owners. I hope they never try something like that again, but I wouldn't stop enjoying my HD streaming to worry about that. If it happened, then either choose to use a proxy or seek other options. I don't see how that degrades the current value of the service. While big content pretty much runs this like they do the TV stations, this is just one more way to get their stuff, other than cable, etc. In my particular situation, it works, unlike more conventional methods.
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The new Sony rootkit-Using the ability to remove features you paid for. What's next? Boycott Sony products »[Rant] ps3 update = no more Linux

NJxxxJon
DSLR'er from the 56k days.
Premium
join:2005-10-22
00000

Ads

...so we get 34 second ads with Wildlife crap we STILL dont care about when we spend 10 bucks???
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