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Hulu Plans $9.95 Subscription Service
Newest episodes still free, everything else paywalled
by Karl Bode Thursday 22-Apr-2010 tags: Video · business · content
According to the Los Angeles Times, popular online video company Hulu plans to begin testing a subscription service as soon as May 24, according to "people with knowledge of the plans." Under the proposed plan, many of the most recent episodes of popular shows would still be available for free -- but users would have to sign up for a $9.95 a month subscription to "Hulu Plus" if they wanted to see a more comprehensive catalog of titles. While Hulu ads are shorter than traditional ads, Hulu turned an operating profit in its two most recent quarters -- just not quite the profit News Corp., NBC Universal and Walt Disney are looking for.

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OldschoolDSL
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2 edits

Hulu the NEW Cable TV

It wasn't long ago that I commented on how Internet TV would become a service & the FREE lunch would not last long.

Found the link;

»Sorry Revolutionaries: Internet Video No Threat To Regular TV

However, I think Hulu maybe doing this to soon... I'm not sure people are ready to pay 9.95 a month. Although they do it for Netflix (8.99) which gets you 1 DVD out & Unlimited movies online.

aztecnology
O Rly?
Premium
join:2003-02-12
Murrieta, CA

Re: Hulu the NEW Cable TV

It was only a matter of time. I think the uptick rate is going to be quite low until the providers like ABC, CBS, etc continue to provide their shows on their own sites for free...
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TheFeds

@georgetown.edu

Re: Hulu the NEW Cable TV

True, but if they don't provide another avenue for viewing the shows online, they are at risk under antitrust law. Even this model could be suspect, as it involves collusion between the networks to sell products at a fixed price rather than competing. There is a reason that the networks own Hulu rather than allowing private services to license their programming (a la the Cable model -- at least before Comcast/NBC).

aztecnology
O Rly?
Premium
join:2003-02-12
Murrieta, CA

Re: Hulu the NEW Cable TV

said by TheFeds :

True, but if they don't provide another avenue for viewing the shows online, they are at risk under antitrust law.
That seems like a rather silly argument...
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Romney2012
Defeat Obama 2012-Chg we can believe in
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Only ABC, NBC, Fox in Hulu Plus pay plan

»www.appleinsider.com/articles/10···ans.html
The Hulu subscription will reportedly only apply to shows from ABC, NBC and Fox. Cable networks like AMC and FX, Kafka said, will not offer content with the $9.95-a-month plan.

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fiberguy
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Re: Hulu the NEW Cable TV

said by OldschoolDSL:

It wasn't long ago that I commented on how Internet TV would become a service & the FREE lunch would not last long.
History also has shown that too.. many times over... sorry to say, this is not a new development or anything un-typical. Sites have to make money to survive.

However, I think Hulu maybe doing this to soon... I'm not sure people are ready to pay 9.95 a month.
There's always an idiot ready with their hand extended, wallet in hand, to pay up, thinking "look at me, look how technically advanced I am" at their next soccer-mom meeting. Or, some housewife, or some college kid (or his/her mother that is) .. I mean, there will always be someone willing to pay up. They make no money from subs now, so anything added to that is only good for them.

Although they do it for Netflix (8.99) which gets you 1 DVD out & Unlimited movies online.
Depends on the area. In the Twin Cities, that's about 15 movies a month, maybe more. I send a movie back on a Monday, Monday night I get an email saying that my movie was received,... and SOMETIMES I'll get my next movie on Tuesday.. yea.. the mail service here is that fast and we have a service center just 30 miles from my house.

Even then, I got rid of NetFlix.. and on a side note, even after canceling their service, getting the confirmation email, I continued to get charged for 3 months. I'll chalk them up to another company that won't let go! (Vonage, AOL, etc.)

OldschoolDSL
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join:2006-02-23
Indian Orchard, MA

Re: Hulu the NEW Cable TV

Netflix is quick like that too here... I handed mine to the nice postal worker who drops off my mail & the same night, they sent me an e-mail saying they got it.... Next day, I got my new DVD.
gigante
Premium
join:2000-06-30
Anchorage, AK
said by fiberguy:

There's always an idiot ready with their hand extended, wallet in hand, to pay up
And always an idiot to call them out.

Romney2012
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said by fiberguy:

There's always an idiot ready with their hand extended, wallet in hand, to pay up, thinking "look at me, look how technically advanced I am" at their next soccer-mom meeting. Or, some housewife, or some college kid (or his/her mother that is) .. I mean, there will always be someone willing to pay up. They make no money from subs now, so anything added to that is only good for them.
Not necessarily. They may get some additional money from subscribers. But they MAY lose enough feee viewers to reduce the amount of money they get from advertisers due to less views of the ads.
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TurtleFan

join:2003-05-03
Wyckoff, NJ
You know,

Look at it this way. If Hulu can carry all the shows the network can, and gets to re-broadcast them a few days after air, would you rather pay $9.95 or $50's for cable?

So long as Hulu doesn't get greedy, could be interesting...

Jason Levine
Premium
join:2001-07-13
USA

Hulu on TV

I think the biggest question for me would be: Are they going to allow Hulu on TV? Would Roku or some other box maker be able to stream the Hulu episodes to a televison or will Hulu keep blocking them? If you're talking $9.95 a month with streaming to TV included, it might be an alternative to cable TV (along with a Netflix subscription). Of course, considering that Hulu is partially owned by cable companies, I won't hold my breath that this will be stream-to-TV and not just stream-to-PC.
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nnaarrnn

join:2004-09-30
Nitro, WV

Re: Hulu on TV

I use home theatre PCs, hooked to my TVs that use Hulu Desktop for a fullscreen, remote control able Hulu interface. Coupled with Windows Media Center for OTA/DVD/Netflix streaming.
chimera

join:2009-06-09
Washington, DC

Re: Hulu on TV

Ditto, it's nice. I will need a new laptop for it soon since my current one (a six year old power book) is showing its age. If they end up including entire multi-season series that I like odds are I will be willing to shell out ten dollars a month for it with ads.
nnaarrnn

join:2004-09-30
Nitro, WV

Re: Hulu on TV

We watched every season of Lost on Hulu before the latest season started. It was nice.

Ken
Premium,MVM
join:2003-06-16
Brownsburg, IN
The Moxi can do Hulu on your tv, although it is indirect as it goes through a pc with Playon first.
silbaco

join:2009-08-03
Fairfax, IA

Will anyone actually pay?

The question is, will anyone actually pay for it? I will not pay for it until they get a better and complete catalog.

PhoenixDown
-- Wants FIOS
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Re: Will anyone actually pay?

I'll try it out for a few months but yeah, it will depend on the catalog of shows they are able to air (and on their site, not making make go to disney.com o tbs.com).
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crazyk4952
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said by silbaco:

The question is, will anyone actually pay for it? I will not pay for it until they get a better and complete catalog.
+1

They need to get a lot more content if they intend to start charging for this service, especially if they are going to keep the commercials!

anonpomn

@suddenlink.net

Re: Will anyone actually pay?

charge me to watch tv in a tiny screen on my computer AND keep the commercials? Haha... I don't think so. 10 minutes or more of advertising on dvds/vhs is why I stopped buying those things as well. I can find other things to do with my time if I really have to. I will not pay for the privilege of being fucked twice.
Mark F

join:2007-08-01
Fort Wayne, IN
Hulu has a good many classic TV shows that were once on cable, but not anymore- shows from the '50s, '60s, '70s, and '80s.

And, some of Hulu's content is available on, or can be accessed from, IMDB, AOLin2TV, and other sites. Plus, CBS has a roster of classic TV shows including Star Trek, Hawaii Five-0, Twilight Zone, MacGyver, Perry Mason, in addition to recent CBS shows.

In fact, all the major networks have shows on their websites, as do many cable networks. TV Land and HBO are but two examples out of many.

I feel that it's fans of classic TV, the kind no longer shown on cable, that will be hurt by this, as there are other ways to watch more current shows.
Mark F

PapaMidnight

join:2009-01-13
Baltimore, MD
said by silbaco:

The question is, will anyone actually pay for it? I will not pay for it until they get a better and complete catalog.
I'm sorry but I won't. I actually had no problem with the present advertising method.

said by Karl Bode:

just not quite the profit News Corp., NBC Universal, Comcast and Walt Disney are looking for.
Fixed it for ya

Romney2012
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said by silbaco:

The question is, will anyone actually pay for it? I will not pay for it until they get a better and complete catalog.
They will not get enough viewers with the subscription model and will drive away all the people who are watching the commercials on their free model.

End result: less income than they get now from commercials.

Of course, the companies who control Hulu may actually want to see Hulu die.
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axus

join:2001-06-18
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I won't. I think they will probably have a lot less ads viewed now, but it's their website so they can do what they want.

Hulu was a nice way to avoid buying a DVR. I'd drop a few hundred on a DVR before spending $10/mo on Hulu. Netflix might be a better option too.
iansltx

join:2007-02-19
Golden, CO
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If they get a better catalog, I'll pay. If not, there are...alternate delivery mechanisms.

garbagehulu

@verizon.net

watchout

yeah watch out here comes the catch: Get'em in for free then charge'em a fee. oh are they still going to get the ads since your paying for service now ,i bet they will try to get away with both.

OldschoolDSL
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Re: watchout

said by garbagehulu :

yeah watch out here comes the catch: Get'em in for free then charge'em a fee. oh are they still going to get the ads since your paying for service now ,i bet they will try to get away with both.
Why not...? Cable & Satellite TV do it. (It sucks, I know)
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Re: watchout

said by OldschoolDSL:

said by garbagehulu :

yeah watch out here comes the catch: Get'em in for free then charge'em a fee. oh are they still going to get the ads since your paying for service now ,i bet they will try to get away with both.
Why not...? Cable & Satellite TV do it. (It sucks, I know)
When it comes to Cable and Satellite, would you rather they cut the commercials and raise the price accordingly?

MrMaster
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This will not work

I watch Hulu everyday but if they think they are going to get a bunch of people to pay $10 a month....they are stupid.

I'll DVR more and download torrents more.

Even if I was still without cable TV I would not pay 9.99 a month.
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Neoistheone

join:2007-01-13
Tornado, WV

Re: This will not work

said by MrMaster:

I watch Hulu everyday but if they think they are going to get a bunch of people to pay $10 a month....they are stupid.

I'll DVR more and download torrents more.

Even if I was still without cable TV I would not pay 9.99 a month.
+1
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cornelius785

join:2006-10-26
Worcester, MA
$10 a month is a heck of a lot cheaper than $60 to $100 a month....

if hulu has the shows you watch, even if delayed 1 week, hulu will probably be a better choice.

ScottMo
Once in a Lifetime
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join:2000-12-15
Stony Brook, NY

Re: This will not work

I think you're on to it. There's enough people who would rather pay $10 for a few shows than $70 for access to everything.

For myself I watch so little TV that the $10 Hulu may be in my future once my $99 triple-play offer ends. Although Hulu's going to have to step up its bandwidth if its charging. I'll put up with the buffering issues if its free. If I'm shelling out cash, not so much.
fiberguy
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said by MrMaster:

I watch Hulu everyday but if they think they are going to get a bunch of people to pay $10 a month....they are stupid.
Which is funny becuase there are plenty of "stupid" people that WILL pay for it. Just when you think something makes no sense, to you, and it will never work, look what happens? Stupid people will do stupid things..

But, are they really stupid? "Value Pricing" is where it's at these days and the fact that someone will see a "value" in something, it drives them to buy it. Now, what's a value to one person isn't going to always be to another.

I see a value in unlimited cell phone service plans. Lately, I hardly even need one. However, to me, I see a value in having completely unlimited use of my cell phone without worry of a bill. (I've personally always hated variable bills especially with phones) So, to me, while I may pay more some months than what I use, there is that one month, or several, where when I don't get a $300 bill, I see that as a value. (Just an example)

To some people, hulu will likely have what they want and they'll be content with it. If Hulu is going with out subscriber revenue in the picture, if they even get 1 person to subscriber at $10, they're $10.00 a head, right?

They also have something going for them which MORE advertisers NEED to get through their head - SHORT commercials! I think you can actually grab MORE attention in a 15 second spot than you can in a 30 second spot, in this day and age of an A.D.D society.

BUT, I will say this, this is nothing new. Remember services like GeoCities and all the other "free services" that wound up pay? It was too only a matter of time. However, as these examples will always show you, services like this that either move to restrict, or go pay, will usually fail. And, in the end, also, where does everyone wind back at? uh huh! In the end, cable and satellite carriers will see people return. People just want simplicity.. oh, at a good rate.. so in other words, the people are F*CKED! lol

dvd536
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Re: This will not work

said by fiberguy:

said by MrMaster:

I watch Hulu everyday but if they think they are going to get a bunch of people to pay $10 a month....they are stupid.
if they even get 1 person to subscriber at $10, they're $10.00 a head, right?
Uhmmm $10 ahead but how many THOUSANDS in ad revenue are they going to lose when people leave in droves!
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fiberguy
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Re: This will not work

I doubt people will leave in droves..

Mashiki
Balking The Enemy's Plans

join:2002-02-04
Woodstock, ON

Re: This will not work

Fast nickel beats a slow buck. Apparently the guy's at hulu believe it's the other way around. People will leave in droves.
b10010011
Whats a Posting tag?

join:2004-09-07
Bellingham, WA

As long as the paid subscription will have no commercials...

I will buy it, otherwise not.

Romney2012
Defeat Obama 2012-Chg we can believe in
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ABC & iPad worries Hulu's for-pay service

»www.appleinsider.com/articles/10···ans.html
Hulu also has plans to tie its subscription service in with a new iPad application. But according to Peter Kafka at MediaMemo, Hulu's iPad subscription aspirations could be devalued by a free streaming video application from ABC already available on the App Store.

Citing industry sources, Kafka said that Hulu CEO Jason Kilar "tried desperately to get ABC not to introduce its free app," because ABC giving away free content makes subscription-based access to Hulu on the iPad seem less valuable. ABC obviously did not place much weight behind Kilar's concerns, as the network's streaming application was available on the iPad from day one, and has found great success.
If true, Hulu's conversations with ABC broke several anti-trust laws. This claim should be investigated by the DOJ.
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Maybe...

I'd consider it if they allowed the Media players access to it (Roku for example), and they could make available quite a few shows from many channels, or better yet have actual networks on there. For $10 on Hulu and another 10 on Netflix, this would be a great cable alternative for a mere 20 bucks.
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Romney2012
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Will xFinity Fancast from Comcast continue FREE Hulu access?

I wonder if Comcast's Fancast online TV service continue to provide ALL Hulu content for free, like it does now?

If they do, questions of net neutrality start to arise as Comcast pushes forward with their purchase of NBC Universal(one of the Hulu owners).
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axus

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Re: Will xFinity Fancast from Comcast continue FREE Hulu access?

Network neutrality is for the network, not the devices attached to the network. Comcast made some deal with Hulu at their endpoint of the network. A network neutrality issue would be if they made a deal with network carriers to block/slow/modify connections to Hulu for others, or prioritize their own connections.

Hulu can be abstracted to a computer serving HTTP requests. They can do whatever they want with their own computer, same as I can do whatever I want with my computer. The logic happens at Hulu, not on the network.

SLD
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I won't pay to watch ads

See title...
cornelius785

join:2006-10-26
Worcester, MA

Re: I won't pay to watch ads

if you are subscribed to cable tv, your are a hypocrite.

SLD
Premium
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San Francisco, CA

1 edit

Re: I won't pay to watch ads

I am not a hypocrite. I do not pay for cable TV. If you've followed my posts over the years, you'd notice that I'm a big advocate for dropping paid CATV in lieu of broadcast recording by media center PC. And that I've been pushing for CATV to offer premium services like HBO and Showtime without charging for a basic cable package.

BillRoland
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Ocala, FL
kudos:2

Condemned to irrelevence

I watched Hulu every now and then, it was ok. I sure won't pay a dime for it though, I'll just watch my cable TV.

I'm sure they've focus grouped themselves to death and are convinced this is a great idea, but I predict a spectacular implosion. There are just too many other places to see these shows, cable/satellite TV, pirated via P2P/Usenet, not to mention subscriptions to Neflix, etc.
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wahoospa

join:2006-03-23
Charleston, SC

Hulu

I only use Hulu, maybe 2-3 hours a month or less. HULU may equal Lulu if this fails for them.
fiberguy
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Micro-subscriptions...

... these things have always tried to take off.. and they never really work.

Personally I won't run to different sources to find something that I want to watch.

I won't go to Hulu for Family Guy and then to NBC to watch SNL. I don't want to have to own several pieces of equipment either...

.. In the end, for me, and many others, this is why cable and satellite end up keeping the market share they do. Its not JUST bandwidth caps, etc. Even with Comcast's 250gb cap, that's still a lot of video usage per month over online services.

To each is own.

dvd536
as Mr. Pink as they come
Premium
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Phoenix, AZ
kudos:4

Re: Micro-subscriptions...

said by fiberguy:

... these things have always tried to take off.. and they never really work.

Personally I won't run to different sources to find something that I want to watch.

I won't go to Hulu for Family Guy and then to NBC to watch SNL. I don't want to have to own several pieces of equipment either...

.. In the end, for me, and many others, this is why cable and satellite end up keeping the market share they do. Its not JUST bandwidth caps, etc. Even with Comcast's 250gb cap, that's still a lot of video usage per month over online services.

To each is own.
online video is exactly why cable internet has caps: to make cord cutting unfeasible.
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fiberguy
My views are my own.
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Re: Micro-subscriptions...

While I MAY agree with you, it's still just a theory that hasn't been confirmed yet. There are still other reasons of a 'reasonable doubt' that are still on the table as to why the caps are there.

Prior to Comcast's caps, for example, there was really no caps defined. I still believe that the 250gb cap was put in place becuase they were forced, by a few, to actually define them. Prior to the implementation of a publicized cap, it was based on a case by case basis generally based on the overall use of the node itself.

kados
Hail Odin
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it just won't work

It's way too soon for them to be charging for their service. There are dozens of places on the net to watch shows free.... justin.tv .... veetle .... streamtorrent ..... tv.com and most of the networks have some full show content for free.

Untill I have no other option, I won't pay for it, the same reason I refuse to pay for cable television. We get 5 over the air stations, abc, cbs, nbc, fox and pbs....any other shows I can just watch online, for example, Interventon, you can watch on interventiontv.com free.

Why the hell would I pay for it?
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Augustus III
If Only Rome Could See Us Now....

join:2001-01-25
Gainesville, GA

add them up

hulu mulu netflix hey... i might as well just pay for cable!

Chiyo
Save Me Konata-Chan
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Charlotte, NC
kudos:1

What about third party videos?

What about stuff like Funimation or Viz anime? a lot of times I can get the same content going to their site for free would videos such as these that just link or piggy back off of hulu be charged for?

Those are the only two examples I can think of I'm sure there are more videos that do the same.
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pabster

join:2001-12-09
Waterloo, IA

Sounds like more business for...

...The Pirate Bay!

dvd536
as Mr. Pink as they come
Premium
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Phoenix, AZ
kudos:4

Re: Sounds like more business for...

said by pabster:

...The Pirate Bay!
pirate bay is dead for copyrighted content.
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Mr Fel
Flynn Lives
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Louisville, KY

Bye Hulu!

Live long and prosper. Oh wait...
macman4hire

join:2009-03-30
Port Saint Lucie, FL
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·NetTalk

Hulu May Be Successful!

I don't see the value in paying to receive shows from the major networks that currently available with an over the air antenna. I can easily record any of these network shows and legally time shift the content using a DVR type device.

Currently many of the independently owned free over the air network affiliated channels are reportedly loosing money in many markets. The wireless industry wants more more frequency spectrum to deliver its content which these free over the air channels currently occupy. So this move by Hulu may be successful if the FCC passes legislation to allow the independent free over air channels to sell or lease its spectrum for purposes other than major network broadcasting.
floydb1982

join:2004-08-25
Kent, WA
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Holy Crap!

Click for full size
My TV coverge at my house at 11007 SE 227TH PL Kent, WA 98031, Easthill Area
At that price I'll be for sure switching to YouTube and watching over the air HDTV.

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